Not templates. Not batch blasts. An AI that reads your POS data, understands each customer's relationship with your business, and writes personalized messages in your voice. Every single one is different.
The AI reads each customer's POS data, generates a brief about their relationship with your business, reasons about why they need a message right now, and writes something that feels like it came from a person who knows them.
Every message is original. Zero templates.
References their actual order history and preferences
Picks the right campaign type, channel, timing, and offer
Explains its reasoning so you see the logic before it sends
Monthly facial client. Last visit 6 weeks ago. Usually books on Saturdays. Spends $180/visit. Has tried 2 services.
Churn score 2.1 (at-risk threshold: 1.8). Last visit 42 days ago vs 28-day average. Saturday preference detected. Provider attribution increases conversion 48%.
Sarah
Glow Aesthetics · Med Spa
“Sarah, it has been about 6 weeks since your last facial with Dr. Chen. Your skin is probably ready for some attention. She has a Saturday opening this week if you want to get back on schedule.”
3 customers, 3 industries, 3 completely different messages. All from POS data.
Every message passes through 5 layers of context before it's written. That's why no two messages are ever the same.
L1
Your personality, formality, emoji usage, words to avoid. Captured during onboarding and injected into every message.
Not a template picker. Claude writes original copy in your voice every time.
L2
Auto-generated 1-2 sentence summary of each customer's relationship with your business.
"Regular lunch visitor, prefers the chicken bowl, hasn't been in 12 days."
L3
Aggregate response data, top-selling items, seasonal patterns. The AI learns what works for your specific audience.
Open rates by segment, conversion patterns, which offers drive the most visits.
L4
Each message is scheduled for when that specific customer is most likely to engage.
Restaurants at 11am (lunch decision window). Bars at 5pm. Fitness at 6am.
L5
The AI writes an explicit reasoning block explaining why this message, for this customer, at this moment.
Full transparency. You see the logic before anything sends.
A med spa and a barbershop have completely different churn patterns, VIP thresholds, send times, and tone. The AI knows this because we built 25 industry-specific playbooks.
| Vertical | At-Risk Trigger | VIP Threshold | Best Send Time | Tone |
|---|---|---|---|---|
| Restaurants | 1.5x | 10 visits / $500 | 11am-12pm | Casual, warm, reference favorite dish |
| Med Spas | 1.8x | 8 visits / $800 | 10am | Clinical-professional, discreet, provider name |
| Coffee Shops | 1.5x | 15 visits / $200 | 6:30am | Ultra-brief, reference usual drink |
| Fitness Studios | 1.2x | 20 visits / $1,000 | 5-7am | Motivational, instructor name, class-specific |
| Day Spas | 1.5x | 6 visits / $800 | 10am | Warm, wellness-focused, therapist name |
| Bars | 1.5x | 8 visits / $400 | 5-9pm | Casual, what's on tap, no hard sell |
Each playbook includes churn thresholds, VIP criteria, timing windows, tone guidance, offer rules, messaging dos/donts, and sample messages.
When a customer starts drifting, the AI doesn't fire off a single text and hope. It runs a multi-step sequence, escalating the urgency and changing channels until they come back.
Day 0
Warm check-in. No offer. Just genuine concern.
Day 2
Lock-screen reminder with a small perk unlocked.
Day 5
Direct offer. Free upgrade or percentage off.
Day 8
What's new + exclusive comeback offer.
Day 14
Last chance. Strongest incentive. Urgency.
Each sub-vertical defines its own sequence. The AI generates fresh copy for every step.
0
industry-specific playbooks
0
layers of personalization context
0
templates used. Every message is original.
0%
automated after setup
$50K+
What a marketing hire costs
A full-time retention marketer costs $50K-$80K/year. Even then, they can only personalize a handful of campaigns per week. They can not write a unique message for every customer every day.
$399/mo
What Regulr costs
Runs 5 campaign types across your entire customer base, 365 days a year. Every message is unique. Every offer is personalized. Every send is timed to that specific customer.
25-35%
More repeat visits within 90 days
For a restaurant doing $1M/year, a 25% improvement in repeat visits represents $150K-$250K in preserved lifetime revenue. The AI pays for itself in the first week.
Your POS data is already full of customer intelligence. It is just sitting there unused. Regulr turns it into revenue by reaching the right customer with the right message at the right time. Every single day. Without you lifting a finger.
Connect your POS. The AI learns every customer in hours. Personalized campaigns start running on autopilot within the first week.
15-minute setup. No credit card required.
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