Fill every event.
Bring them back for the next one.
Turn first-timers into a following.
A branded wallet pass captures every attendee onto a list you own, even at free events, with a QR at the market gate. Regulr then runs personalized marketing on autopilot. The result is attendees who come back to the next market or festival, early access that fills your ticketed dates, and more 5-star buzz after every great event.
The problem
Thousands walk your market.
You never learn who they are.
Your attendees are anonymous. You lean on Instagram, where reach is gone, and ticketing platforms that own the relationship and take a cut. So every new event markets from scratch and one-time attendees never come back. The data is brutal:
5%
increase in retention can lift profits 25–95% (Bain)
5–7x
more it costs to win a new attendee than to bring back one you already have
$0
what most organizers spend turning attendees into a following they own
But there's a deeper problem
The channels you've always
used are decaying.
Even when you do have a list, every year the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and attendees opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
Attendees onto a list you own
Retain
Bring them to the next one
Deliver
Wallet push, free and instant
Grow
Google and social buzz after the event
Step 1: Capture
Turn every attendee into
a follower you own.
A QR on the market signage. NFC at the entrance. A 15-second branded quiz “markets, festivals, or tastings?”. A welcome perk like a free coffee from a vendor, early access, or the next market date. Phone captured, wallet pass on their phone that becomes their link to your whole calendar. It works for free events too, no ticket needed, because capture is the QR at the gate.
Scan at the gate
Signage QR, entrance NFC, vendor table tents
Quick quiz
Markets, festivals, or tastings? 15 seconds
Welcome perk
Free item from a vendor, early access, next market date
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, their link to your calendar
Step 2: Retain
Attendance in.
The next event, packed.
Regulr reads which events an attendee comes to. When the next market is back or a matching festival is coming up, it nudges the people who'd love it, written in your voice. The market regulars hear the Saturday market is back. The food-event crowd gets first dibs on a new food festival. No batch blasts, no generic email to a list that forgot you.
Learns which events each attendee comes to and how often
Writes in your voice, not generic ticketing templates
Sends early access and first dibs, never a ticket discount
Captures attendees onto a list you own, free events included
Devon
Open Air · Saturday market regular
“Devon, the Saturday market is back this week with 30 makers and a new bakery stand. Live music till noon. See you there.”
Market re-engage: weekly market regular, what's new this week
Priya
Open Air · Past festival attendee
“Priya, Food & Drink Fest tickets go on sale Aug 9. You came last year, so early access is in your pass 48 hours before everyone else.”
Festival early access: past festival-goer, ticketed date set, first dibs in pass
Marcus
Open Air · Food-event regular, fading
“Marcus, it's been a while. We're launching a new food market this fall and you get first dibs. A free coffee from Ember is waiting in your pass.”
Interest match: food-event history, new event launch, free vendor item
3 attendees, 3 different events, all written by Regulr from attendance data
Your cockpit
Your dashboard runs the calendar.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
OPEN AIR
DENVER · CO
Member
Devon Hayes
Member since Mar '24 · Insider
Attended
9events
Next
Sat
This week
Free entry Sat
Early access
OA · 0009 · DH
Built in your colors. Lives on every attendee's phone. Updates push in real time.
Lock screen
Live
Open Air
now
Devon, the Saturday market is back this week. 30 makers, the new bakery stand, and live music till noon. See you there.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every attendee you capture gets a branded wallet pass for your calendar. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen for the next market or festival. That reaches the attendees Instagram and the ticket platforms will not. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Next-event reminder, early access, interest match, special-edition fill. The same tactics Regulr runs for event organizers.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great events
into Google 5-stars and social buzz.
Social proof is how the next attendee decides to come. Most organizers leave it to luck. After a great event, Regulr identifies the happy attendees from attendance signals (came back, brought friends, early-access crowd) and sends a one-tap nudge to post and bring friends to the next one.
The right channel, sent at the exact right moment, while the day is still fresh in their minds.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in attendees searching for things to do nearby
1 extra star drives 5–9% more revenue (Harvard Business School)
Attendees posting and tagging fills the top of your next event
Attendance confirms the visit
Pass scanned at the gate. We know they were there.
Regulr scores the day
Came back? Brought friends? Early-access crowd? Strong signal.
Timed nudge
Sent at the exact right moment, while the event is fresh
One tap to post
Direct link to Google, social, and event reviews
“Stumbled on the Saturday market and now it's my whole weekend. Local farms, live music, and the friendliest crowd. These organizers put on a real one.”
Devon H. · Google · 5★
“I always hear about the good events first now. Got early access to the food fest in my wallet days before it opened. Grabbed four for the crew. Worth following.”
Priya N. · Google · 5★
Loyalty, your way
Build an insider club. Or don't.
Either way, it just works.
Some organizers want a tiered insider club with early-access windows and vendor perks. Some have a members list they already love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new insider club
Early-access windows, tier ladders, vendor perks, birthday treats, a stamp for every event attended. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Bring the list you already have
Already have a members list, a newsletter, or an attendee database? Regulr layers on top. Your rules and perks, our reach and intelligence, all on one wallet pass.
Skip the program entirely
Just want to capture attendees and push the next event? The wallet pass works without tiers. Add an insider club later when you're ready, or never.
Whichever path you pick, your attendees get the same branded pass. The insider club is just the rules on top.
The next one
Fill the next event
on autopilot.
You run a calendar of recurring events: a Saturday market, summer festivals, seasonal fairs, a tasting series. The retention play is to capture attendees at each one, then fill the next from the last. Regulr pulls each new event, learns who cares about it, and pushes the right reason to come back. The room fills before the gates open.
Bring them back to the next market
A community reason to return: the Saturday market is back, here's what's new this week, a new farm stand joined, and a free coffee from a vendor is in your pass. The crowd you couldn't reach before, reached for free.
Fill a ticketed festival early
Past attendees of your summer Food & Drink Fest get early access before the public on-sale. First dibs costs you nothing and isn't a discount, so the people most likely to come see it first and the date fills early.
Match a new event to their history
When you launch something new, Regulr finds the right people from past attendance and gives them first dibs. The food-market crowd hears about the new food market. The tasting-series regulars get the fall series first.
Fill a special edition or slow date
A quiet midweek market or a one-off special edition? Layer a real perk on top: a free tote, a free vendor item, or a kids' craft tent. A community draw, never a ticket discount, turns an empty field into a full one.
Results
The crowd speaks for itself.
Based on retention benchmarks across local events, markets, and community festivals.
+0%
Repeat Attendance
Attendees come back for the next one
+0%
Early-Access Take-Up
More tickets claimed before public on-sale
0x
Attendee LTV
Every regular worth more over time
+0%
Google reviews
More ratings after every event
Built to compound
Every event, your audience grows.
Every push, your event map gets richer.
Other marketing fades the day you stop paying. Regulr does the opposite. Every attendee captured, every push opened, every event attended, it all stacks. Your map of who comes to what is an audience you own, not one you rent from a ticketing platform every time.
Event 1
0
First captures
Event 6
0
Cadence is set
Event 12
0
Map is dialed
Event 24
0
Compounding
Illustrative growth for an organizer capturing 400–600 attendees per event at typical market and festival volume.
Your audience never degrades
Wallet passes have 96% retention at 30 days. Attendees don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every attendee you capture stays on a list you own.
Every push sharpens the map
Every send teaches the engine who comes to what. The market regulars, the festival crowd, the tasting-series faithful, the families at the fair. Event 12 targeting beats event 1 by a mile, no work from you.
Your moat compounds
Twelve events of capture, event-history mapping, and refinement is an audience no new organizer can match by writing a check to a ticketing platform. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Capturing this weekend.
No onboarding calls. No three-month rollout. Connect, print, place. The pass is on phones by the time the gates open.
Connect your ticketing or your gate
Link Eventbrite, Square, DICE, or Posh for ticketed events, or just place a QR at the gate for free ones. We import your event history and start learning who comes to what.
Regulr reads your brand
We scan your site, your past events, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop QR at the gate
We print the QR for signage, vendor table tents, and NFC entrance tags. Put them at every event. Capture starts at the next one, ticketed or free.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot organizers only right now. Everything included, no per-message fees, founder-led setup.
2-Month Organizer Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Branded wallet pass, your whole calendar
Ticketing integration (Eventbrite, Square, DICE, Posh)
Event-native voice (market, festival, early access)
Google & social review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next market or festival
How it works
Apply. Reply to an email, 2 minutes.
A walk through your calendar with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Organizer questions.
Own your audience.
Fill the next one.
Set up in 15 minutes. First captured attendees at your next event.
No contract. No per-message fees. Just a following that fills every market, festival, and fair you run.