Every attendee from last year
becomes a buyer for your next event.
Regulr captures every person walking through your gate, drops a branded wallet pass on their phone, and pushes them back to your next show for free. A past BAZAAR attendee gets the new BAZAAR lineup first. Your audience stops starting over every event.
No credit card required · 5-minute setup · Cancel anytime
Connects to your ticketing platform in minutes
Follow one attendee
This is Sophie.
She went to TheBigWonderful last September, bought a cider flight, loved the vibe, and told five friends. Then the email she gave at the gate sat in a list nobody touched. When September rolled around again, she had forgotten the date. She scrolled past the Instagram ad. She missed the whole thing. With Regulr, here's what happens instead.
Sophie scans at the TheBigWonderful gate
The wristband check-in table has a small sign: "Free cider flight voucher. Scan here." She scans. 3 taps. Her name, her phone. A wallet pass lands on her phone before she's inside the gate. She doesn't realize it yet, but she just stopped being a one-time attendee.
A branded Starlit pass appears in her Apple Wallet
Your production's logo, her name, a "TheBigWonderful 2024" badge, and her free cider flight voucher. No app download. It sits in her wallet next to her credit cards. This is how you'll reach her for free, forever. And it works for every event you produce, not just this one.
She gets a thank-you — not a promo blast
"You just made TheBigWonderful what it is. Here's the playlist we spent 3 months curating, and a quiet tip: next year's date just got locked in." No discount code. A story. She reads the whole thing. Her friends ask her for the link. The relationship started, and it didn't cost anything.
Her wallet buzzes: "TheBigWonderful is back"
A free wallet push. "Sophie — TheBigWonderful is back. Your 2024 favorites return Sept 12. Early access opens Thursday for last year's guests." She hadn't seen the ads. She wouldn't have remembered the date. Now she's the first person to grab tickets. 0 cost per message.
Day-of logistics land on her phone
"Sophie — tomorrow's parking lot at 8th fills by 11am. Here's the light rail stop. Doors open at 10, cider booth is at the south end, we saved one for you." She shows up on time, parks easy, finds the cider. She texts her five friends. Every logistical delight compounds her word-of-mouth.
The cross-series invite lands
December. She gets a push from Starlit: "Sophie — BAZAAR opens Dec 7. A hundred local makers, the same vibe you loved at TheBigWonderful. Early access ticket waiting for our OG guests." She didn't know BAZAAR was yours. Now she does. She goes. New series, zero new acquisition cost.
Sophie is an OG. She brought five friends. They all have wallet passes.
Twelve months, four events attended, five friends captured at the gate. Every push the system sends now, it sends to six wallet passes instead of one. Every event you produce starts with a warm audience instead of zero. That's how Regulr compounds.
Sophie's value without Regulr: $45 (one ticket, forgotten)
Sophie's value with Regulr: $720+ across two years (plus the five friends)
The wallet pass
One pass. Every event
you'll ever produce.
Every attendee gets your branded card in Apple or Google Wallet the moment they check in. No app download. No captured-then-forgotten email in a spreadsheet. A direct line to every person who ever walked into one of your events, ready for the next one.
Build a portable audience
90% of attendees keep the pass. Every gate scan becomes a permanent contact you can reach anytime. Not a follower at the mercy of an algorithm. Not a CSV export nobody reads.
Push at zero cost
Wallet push notifications land right on the phone. 85%+ see every message. No carrier fee. No algorithm. No paid reach cliff the week before your event.
Updates every new event
The pass knows every event they've attended, their favorite series, their streak. When a new event announces, the card updates live with the next date, the venue, and their early-access status.
Starlit Events
now
TheBigWonderful is back. Your 2024 favorites return Sept 12. Early access opens Thursday for last year's guests.
STARLIT.
Events & Festivals
Guest
SOPHIE MARTINEZ
0
Events
TheBigWonderful
Fave series
OG
Tier
Next Up
BAZAAR — Dec 7 · Free early access
STAR-2081
1:1 Marketing
Every attendee gets the right event
at the right time.
Regulr ties every gate scan to a real person with real event history. A past BAZAAR attendee hears about the BAZAAR lineup first. A food-and-wine regular gets the autumn tasting invite. Cross-series loyalists get first access to new series before the public announce.
What AI learns about each attendee
- Which series they attend and how often
- Which nights they buy (early, peak, late)
- Their preferred format (music, festival, market, touring)
- Their repeat vs explore ratio across your series
- Gate arrival window and day-of logistics patterns
What it does with that knowledge
- Fires T-6w announce push to last year's attendees first
- Cross-series invites to genre-matched loyalists
- T-2w buildup push with the exact lineup they came for
- Day-of logistics, parking, doors open, late-night options
- Picks wallet push, SMS, or email based on attendee history
Same Thursday. Three past attendees. Three different messages.
Wallet push
“Sophie, TheBigWonderful is back Sept 12. Early-access tickets for 2024 guests open right now. Your cider flight is on us.”
SMS
“Marcus, the October touring lineup just landed and I picked three you'd love. Hit reply if you want the early codes.”
“Jess, BAZAAR is almost here. This year's 100 makers, the 6 you'd love most, and a quiet first-look before the crowd arrives.”
Free re-attendance estimate
How much revenue are past attendees worth to your next event?
Answer 3 quick questions. Get your personalized re-attendance estimate.
What kinds of events do you produce?
Tap all that apply
Your week
This is what your production
week looks like with Regulr running.
You're not starting every event from zero. You're not re-uploading last year's CSV into Mailchimp. You're not paying to acquire an audience you already paid to acquire. The queue just runs, and your events fill themselves.
Monday
Last weekend's event, all the way decoded
Sunday wrapped. By Monday at 9am the dashboard shows attendance vs forecast, gate capture rate (72% this weekend), the top three most-repeated attendees from your other series, and the three highest-value new wallet passes. No spreadsheet. No stale CSV. The follow-up sequence already fired Sunday night.
Tuesday
Re-attendance data turns into programming intel
You can see which sets kept people through the whole night, which food vendors drove repeat visits, and which past-attendees came back for the second year in a row. You tell your booker "do more of this, less of that." The data is alive, not dead in a drawer.
Wednesday
You approve the T-2w campaigns for next month's event
The queue auto-drafted five messages: announce, early-access, lineup buildup, day-of logistics, and a lapsed-attendee re-engage. You read them, edit one, approve all five. Each message knows which past events each attendee came to. Takes 8 minutes.
Thursday
Cross-series invite drafts land for your December show
The engine pulled BAZAAR's past buyers, cross-referenced TheBigWonderful attendees with a high food-and-wine affinity, and drafted an invite pushing them to the December holiday market. You glance, approve. Zero net-new acquisition spend, a warm audience that didn't exist on Monday.
Friday
The queue auto-sends the cross-series push at 10am
AI picks the send window (Friday morning, commute time, highest open rate for your audience). Wallet push fires. 1,400 past attendees see it in under 20 minutes. By close of business Friday, 340 tickets sold for the December show, with zero ad spend and a venue operator smiling at your next invoice.
The transformation
Before Regulr. After Regulr.
Before Regulr
- ×Every event starts from zero. Same flyers, same ads, same audience you already paid to acquire last year.
- ×A list of 40,000 emails nobody touches because opens are 12% and unsubs outpace adds.
- ×Gate capture is a clipboard and a giveaway. The data sits in a spreadsheet on a laptop that someone eventually loses.
- ×Launching a new series means starting over from scratch. Meta ads from day one. No portable audience.
- ×When a past attendee does show up next year, you have no idea who they are.
After Regulr
- Each event's attendees become fans of your next event. Your audience compounds across every series you run.
- Every past attendee has a live wallet pass. 85%+ see every push you send. No algorithm, no spam folder.
- Gate capture is a QR code and a wallet pass on the phone before they reach the bar. 70%+ capture on a cider voucher offer.
- A new series launches warm. The engine knows which of your past attendees are the right audience and drafts the announce.
- When a past attendee shows up next year, you know their name, their series, their favorites, and the last five events they came to.
Before Regulr: every event starts from zero. After Regulr: each event's attendees become fans of your next event, and your audience compounds every time you open the gate.
What producers see
Real numbers from the field.
0%
Gate capture rate (free cider voucher offer)
0%
Of past attendees re-convert to next event
0%+
See every wallet push you send
$0
Per-message cost on wallet push
“We run 70+ event days a year across six brands. Before Regulr, each one started from zero. Now every event feeds the next one. Our December holiday market sold 2,100 tickets in the first 72 hours. 63% of those buyers had come to one of our other events. We didn't spend a dollar on paid reach.”
Carina L.
Director of Experience · Six-brand events producer
“I produce a touring music series, two pop-up food festivals, and a holiday market. They never used to talk to each other. Now one wallet pass covers all four. When I launched the food festival last summer, I opened with 1,400 warm past-attendees from the music series. Sold out in 11 days.”
Theo R.
Founder · Multi-format touring producer
The math
$1,000/mo in. $157K/yr back.
Per producer / month
12 events × 1,500 attendees × 25% re-attendance lift × $35 avg ticket = $157,500/yr lift, vs $12,000/yr Regulr. Includes capture, wallet passes, AI messaging, ticketing integration, and dashboard.
See how a wallet pass would work for your producerStandard producer tier · Cancel anytime · 5-minute setup
Break-even: one single event's re-attendance lift.
1,500 attendees × 25% lift × $35 ticket = $13,125 on one event alone. Everything past that is compounding profit across every event the rest of the year.
Common questions
Every great event ends.
The audience doesn't have to.
Every attendee from this year could become a buyer for next year's show. And the one after that. And the new series you haven't launched yet. Regulr makes that happen across every event you produce, automatically.
$1,000/mo · Standard producer tier · Cancel anytime