Pack the sauna.
Fill every session.
Convert every trial.
Regulr connects to your booking system and your POS, captures visitors onto your list, and runs personalized marketing on autopilot. The result is visitors who actually come back for a second cycle, drop-ins who convert to memberships, and guided sessions that fill before they post on Instagram.
The problem
They tried it once.
Then life happened.
Not because the cycle wasn't electric. Because building a weekly habit is hard, the Huberman episode that brought them in stopped trending, and nobody reminded them the cold plunge works best at week three. The data is brutal:
70–80%
of first-time contrast-therapy visitors don't return within 30 days
5%
retention lift can boost a wellness venue's profits up to 95%
$0
what most plunge / sauna venues spend on personalized retention today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and customers opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
First-timers into known members
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Yelp reviews
Step 1: Capture
Turn every visit into a
known member.
QR on the locker. NFC at the front desk. A 15-second branded quiz “sauna or plunge first?”. A free guest pass, a guided breathwork session on us, or a discount on their first month of unlimited. Phone captured, wallet pass on their phone, before they towel off.
Scan at the locker
QR on the locker, NFC at the front desk
Quick quiz
Sauna or plunge first? 15 seconds
Personalized offer
Guest pass, guided session, first-month deal
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr connects to your Mindbody, Mariana Tek, Walla, or Vagaro data, learns who cycles what, when, and how often, and writes messages in your venue's voice. The cold-plunge crowd hears about the new contrast class. The sauna purists get the Sunday breathwork session. No batch blasts, no generic Mindbody spam.
Learns each visitor's cycle preference, time-of-day, and cadence
Writes in your voice, not generic Mindbody templates
Picks the right channel, time, and session for each person
Plugs into Mindbody, Mariana Tek, Walla, and Vagaro
Riley
Contrast Club · Cold-plunge regular
“Riley — Sunday's guided ice + breathwork has 2 spots open. Last week you held 2:45 in the plunge. Coach K is leading. Want me to lock you in?”
Cold-plunge preference + 6-day cadence + open class fit
Mia
Contrast Club · Sauna purist
“Mia, Aufguss session Friday 7pm. Eucalyptus + the long cycle you always do. Members only, your spot's saved.”
Long-sauna preference + Friday cadence (4 of last 5 Fridays)
Jordan
Contrast Club · Trial member, fading
“Jordan, your trial wraps in 5 days. You did 6 cycles in 3 weeks — that's twice the average. Lock in unlimited and your next month is 25% off.”
Trial conversion: 6 visits / 21 days, high engagement, end-of-trial window
3 visitors, 3 totally different messages, all written by Regulr from booking + visit data
Your cockpit
Your dashboard runs the studio.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
CONTRAST CLUB
DENVER · CO
Member
Riley Kim
Member since Feb '25 · Unlimited tier
Year
47cycles
Style
Cold+
This week
Bring a friend free
Use by Sun
CC · 0047 · RK
Built in your colors. Lives on every customer's phone. Updates push in real time.
Lock screen
Live
Contrast Club
now
Riley, Sunday guided ice + breathwork has 2 spots open. Coach K is leading. Want me to lock you in?
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every visitor you capture gets a branded wallet pass for your venue. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, zero other contrast-therapy venues can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for sauna and cold plunge studios.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great cycles
into Google 5-stars and word-of-mouth referrals.
Google is where new visitors find you. Word of mouth is how members stay. Most venues leave both to luck. After a good cycle, Regulr identifies happy members from booking signals (repeat session, class attendance, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the post-plunge dopamine is still rolling.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in the Huberman-curious crowd
1 extra star on Yelp drives 5–9% more revenue (Harvard Business School)
Members with social ties cancel 60% less (Mindbody 2025)
Booking confirms a visit
Class checked in, cycle complete. We know they were there.
Regulr scores satisfaction
Repeat member? Class booked again? Brought a friend? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Yelp, ClassPass
“Three rounds, an hour of breathwork in the sauna, walked out feeling reset. The community here is rare — actually met people. New weekly habit.”
Riley K. · Google · 5★
“Tried the cold plunge twice this week. The membership pays for itself in dopamine alone. The staff knows my name and my favorite cycle.”
Mia P. · Yelp · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some venues run unlimited memberships. Some run intro packs and 10-cycle bundles. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Cycle credits, tier ladders, member-only sessions, milestone perks (10th cycle, 100th cycle). Pick a template, tweak in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running a Mindbody, Mariana Tek, or Walla membership? Regulr layers on top. Your tiers, your auto-renew, our reach and personalization.
Skip the program entirely
Just want to capture customers and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your customers get the same branded wallet pass. The program is just the rules on top.
Events
Fill events
on autopilot.
Bathhouses live on the class calendar. Guided breathwork, Aufguss rituals, full-moon plunges, contrast-cycle 101 intros, corporate wellness bookings. Regulr automatically pulls new sessions from your website, learns what each member cares about, and pushes the right invite at the right time. The sauna fills before the email goes out.
Guided sessions & Aufguss
Push to every member whose cycle preference matches the session. Breathwork-led, music-led, the full Othership-style guided ritual. Spots fill before the schedule hits Instagram.
Intro classes & contrast 101
Trial pass holders auto-invited to the next intro. The 3-round walkthrough that converts curious singles into recurring members. Conversion rate doubles when the timing's right.
Corporate wellness & buyouts
Group bookings (athlete recovery, corporate retreat, founder offsites) are the highest-AOV events you sell. Capture every guest at every buyout — they become next month's recurring members.
Off-peak fills
Tuesday 10am sauna empty? Push to the work-from-home wellness crowd in your list. Empty becomes full, $0 in marketing spend, no IG post needed.
Results
The cycle speaks for itself.
Based on retention benchmarks across boutique wellness studios and dedicated bathhouses.
+0%
Trial → Member
More intro passes convert
+0%
Renewal Lift
Members renew more (GWI)
0x
Member LTV
Every regular worth more over time
+0%
Google reviews
More ratings every month
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every visitor captured, every class booked, every cycle logged, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a sauna + cold plunge venue capturing 150–250 visitors a month at typical bathhouse volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Members don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every visitor you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Cold-plunge regulars, sauna purists, Sunday-Aufguss crowd, breathwork class fillers, paddle-curious biohackers. Month 12 messaging beats month 1 by a mile.
Your moat compounds
Twelve months of capture, segmentation, and ritual-preference refinement is a moat no new venue can match by opening with a press release. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Cycling tomorrow.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tomorrow's first session.
Connect your booking + POS
Link Mindbody, Mariana Tek, Walla, or Vagaro. We import your visit history, class attendance, and member tiers — and start learning who cycles what.
Regulr reads your brand
We scan your site, your class schedule, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop locker QR + front-desk NFC
We print the QR cards for lockers and NFC tags for the front desk. Place them where every visitor will see them. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot venues only right now. Everything included, no per-message fees, founder-led setup.
2-Month Venue Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom cycle quiz
Member wallet pass, your brand
Booking integration (Mindbody, Mariana Tek, Walla, Vagaro)
Trial-to-member conversion automation
Contrast-therapy native voice (cycle, breathwork, ritual)
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next class drop or membership push
How it works
Apply. Reply to an email, 2 minutes.
Sauna with the founder. 20-minute fit call (cycle optional).
Launch. We build your setup and run it for 60 days.
FAQ
Bathhouse questions.
Stop losing the visitors
who already walked in.
Set up in 15 minutes. First captured customers within a week.
No contract. No per-message fees. Just more members in the cycle.