Pack your taproom.
Sell out every release.
Fill every event.
Regulr connects to your taproom POS, captures walk-in traffic onto your list, and runs personalized marketing on autopilot. The result is customers who come back more often, spend more, fill your events and new beer releases, and leave more 5-star reviews.
The problem
Your patrons love you.
Then they forget you.
Not because the beer was off. Because life got busy, a new taproom opened down the block, and nobody reminded them to come back. The data is brutal:
76%
of first-time taproom visitors don't come back
5x
cheaper to bring back a customer you already have than win a new one
$0
what the average brewery spends on retention marketing today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and customers opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
Walk-ins into known customers
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Untappd and Google reviews
Step 1: Capture
Turn every pour into a
known customer.
QR on the coaster. NFC on the tap handle. A 15-second branded quiz “hops or malt?”. A free beer on their next visit, a mug-club trial, or first dibs on the next can release. Phone captured, wallet pass on their phone, before they finish the pint.
Scan the coaster
Coaster QR, tap-handle NFC, table tents
Quick quiz
Hazy or West Coast? 15 seconds
Personalized offer
Free flight, can release access, mug trial
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr reads your Toast, Square, or Arryved data, learns who drinks what, and writes messages in your brewery's voice. The hazy crowd hears about the new DDH. The lager drinkers get the festbier release. No batch blasts, no generic loyalty spam.
Learns each drinker's style preference and visit cadence
Writes in your voice, not generic mug-club templates
Picks the right channel, time, and beer for each person
Plugs into Toast, Square, Arryved, and Clover
Marcus
Cerebral Brewing · Hazy regular
“Marcus — Galaxy/Mosaic DDH dropped this morning. We pulled 2 cans aside with your name on it. Bar closes at 9.”
Can release: matches Galaxy-hop preference, 11 days since last visit
Devon
Cerebral Brewing · Lager drinker
“Devon, festbier hits the taps Friday at 4pm. First pour’s on us. Should pair nicely with whatever the food truck rolls in with.”
Lager-style match + Friday cadence (visited last 3 Fridays)
Sarah
Cerebral Brewing · Mug club, fading
“Sarah, it’s been 5 weeks. Your mug’s still on the wall (#247). Sour Saturday is back this weekend, kettle and mixed-ferm both pouring.”
Win-back: mug-club member, last visit 38d ago, sour preference
3 drinkers, 3 totally different messages — all written by AI from POS data
Your cockpit
Your dashboard runs the taproom.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
CEREBRAL BREWING
DENVER · CO
Member
Marcus Reyes
Member since Mar '24
Year
38visits
Style
Hazy
This week
2 cans held for you
Pick up by Sun
CB · 0247 · MR
Built in your colors. Lives on every customer's phone. Updates push in real time.
Lock screen
Live
Cerebral Brewing
now
Marcus, DDH Galaxy just dropped. We held 2 cans for you. Pick up by Sunday.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every customer you capture gets a branded wallet pass for your brewery. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, zero other breweries can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for breweries.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great pints
into Untappd 4.0s and Google 5-stars.
Untappd is where drinkers rate you. Google is where they find you. Most breweries leave both to luck. After a good visit, Regulr identifies happy customers from POS signals (repeat visit, bigger tab, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the IPA is still on their breath.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in the traveling beer crowd
1 extra star on Yelp drives 5–9% more revenue (Harvard Business School)
Untappd badges and ratings feed the ticker community
POS confirms a visit
Tab closed, beer flowed. We know they were there.
Regulr scores satisfaction
Repeat drinker? Bigger tab? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Untappd, Yelp
“DDH Galaxy is the haziest, juiciest thing I've put in my mouth this year. Pillowy. New favorite local.”
Marcus R. · Untappd · 4.5★
“Their festbier slaps. Friendly bartender, great patio, food truck was on point. Will absolutely be back for the next anniversary.”
Devon S. · Google · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some breweries want a points engine. Some have a mug club they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Points per visit, tier ladders, birthday pours, anniversary milestones. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running Toast Loyalty, Square Loyalty, or a homegrown mug club? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture customers and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your customers get the same branded wallet pass. The program is just the rules on top.
Events
Fill events
on autopilot.
Breweries live on the event calendar. Anniversary parties, can releases, tap takeovers, trivia, live music, beer dinners. Regulr automatically pulls new events from your website, learns who cares about each, and pushes the right invite at the right time. The room fills before the doors open.
Can releases & drops
Push to every drinker whose palette matches the new SKU. Pre-tap holds for regulars. First-come, first-poured. No more sellouts you can't repeat.
Anniversary & special events
Auto-invite every customer who hit the bar in the last 12 months. Quiz on the wristband captures everyone new walking in. The room is pre-filled.
Tap takeovers
Guest brewery in town? Capture their fans as your own. The quiz routes them to whatever style they pre-selected. They leave with your pass on their phone.
Weekly rhythm
Trivia Tuesday, food truck Friday, DJ Saturday. Push to the regulars who liked it last time. Every recurring night becomes a known-customer fill.
Results
The pour speaks for itself.
Based on retention benchmarks across breweries, taprooms, and multi-tap social halls.
+0%
Visit Frequency
Regulars come back more often
+0%
Tab Size
Extra pint, extra growler
0x
Drinker LTV
Every regular worth more over time
+0%
Untappd / Google reviews
More ratings every month
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every visitor captured, every push opened, every redemption tracked — it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a brewery capturing 200–300 visitors a month at typical taproom volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Customers don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every drinker you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Hazy drinkers, lager drinkers, Friday regulars, Saturday-only crowds. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and refinement is a moat no new brewery can match by writing a check. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Pouring tonight.
No onboarding calls. No three-month rollout. Connect, scan, place. The mug club is on phones by happy hour.
Connect your POS
Link Toast, Square, Arryved, or Clover. We import your taproom history and start learning who drinks what.
AI reads your brand
Regulr scans your site, your beer list, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop coasters & stickers
We print the QR coasters and NFC tap-handle stickers. Put them on tables, on the bar, on the front door. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot breweries only right now. Everything included, no per-message fees, founder-led setup.
2-Month Brewery Pilot
60 days, everything included, cancel anytime
Unlimited AI brewery campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Mug Club wallet pass, your brand
POS integration (Toast, Square, Arryved, Clover)
Beer-native AI voice (style, hops, cadence)
Untappd & Google review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next release calendar
How it works
Apply. Reply to an email, 2 minutes.
Pint with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Brewery questions.
Stop losing the drinkers
you already poured for.
Set up in 15 minutes. First captured customers within a week.
No contract. No per-message fees. Just more regulars on the wall.