Fill every slot.
Keep clients rebooking.
Turn one treatment into a ritual.
Regulr connects to your booking system, captures new clients onto your list, and runs personalized marketing on autopilot. The result is clients who rebook on cadence, fill your midweek slots, try the facial, and leave more 5-star reviews.
The problem
They left relaxed.
Then life got busy.
Not because the massage wasn't wonderful. Because self-care slips down the list, the calendar fills up, and nobody nudged them back before the stress caught up again. The data is brutal:
5%
increase in retention can lift profits 25–95% (Bain)
5–7x
more it costs to acquire a new client than to keep one you have
$0
what the average day spa spends on personalized retention today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and clients opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
First-timers into known clients
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Yelp reviews
Step 1: Capture
Turn every first visit into a
known client.
QR at the front desk. NFC on the check-in tablet. A 15-second branded quiz “massage, facial, or both?”. A free aromatherapy upgrade on their next visit, a warm neck wrap on us, or first dibs on the seasonal ritual. Phone captured, wallet pass on their phone, before they leave the lobby.
Scan at the front desk
Front-desk QR, check-in NFC, intake cards
Quick quiz
Massage, facial, or both? 15 seconds
Personalized offer
Free upgrade, neck wrap on us, held slot
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
Booking data in.
Personalized marketing out.
Regulr reads your Mindbody, Vagaro, or Boulevard data, learns each client's rebooking cadence and service preference, and writes messages in your spa's voice. The monthly massage client gets the gentle rebooking nudge. The facial regular hears about the seasonal ritual. When a client slips past their window, that gap is the signal. No batch blasts, no generic reminder spam.
Learns each client's treatment preference and rebooking cadence
Writes in your voice, not generic reminder templates
Picks the right channel, time, and treatment for each person
Plugs into Mindbody, Vagaro, Boulevard, Zenoti, and Square
Claire
Stillwater · Monthly massage, past her window
“Claire, it's been six weeks since your deep tissue with Mara. Your usual Thursday slot is open and a warm neck wrap is on us. Want me to hold it?”
Win-back: monthly cadence broke, last visit 42d ago, deep tissue preference
Tessa
Stillwater · Quiet-midweek fill
“Tessa, Wednesday afternoon is calm and an aromatherapy upgrade is on us with your next massage. Your usual 2pm is open. Want me to hold it?”
Midweek slot fill: open Wednesday, free add-on, prefers afternoons
Hannah
Stillwater · Massage client, never tried a facial
“Hannah, you've never tried our express facial and it pairs beautifully after a massage. It's on us this month. Want to add it to your next visit?”
Cross-service nudge: massage-only history, free express facial offer
3 clients, 3 totally different messages, all written by Regulr from booking data
Your cockpit
Your dashboard runs the front desk.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
STILLWATER
DENVER · CO
Member
Claire Bennett
Member since Apr '24 · Sanctuary tier
Year
14visits
Favorite
Deep Tissue
This week
Free upgrade
Use by Sun
SW · 0014 · CB
Built in your colors. Lives on every client's phone. Updates push in real time.
Lock screen
Live
Stillwater
now
Claire, it's been about six weeks since your deep tissue. Your therapist Mara has Thursday open and a warm neck wrap is on us. Want me to hold it?
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every client you capture gets a branded wallet pass for your spa. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, almost no other day spa can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for day spas.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great treatments
into Google 5-stars and word-of-mouth referrals.
Google is where new clients find you. Word of mouth is how regulars stay. Most spas leave both to luck. After a great treatment, Regulr identifies happy clients from booking signals (rebooked, package holder, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the post-treatment calm is still with them.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in clients searching for a massage nearby
1 extra star drives 5–9% more revenue (Harvard Business School)
Clients with social ties to the spa cancel 60% less (Mindbody 2025)
Booking confirms a visit
Appointment checked in, treatment complete. We know they were there.
Regulr scores satisfaction
Rebooked? Package holder? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Yelp, Facebook
“Mara is hands down the best deep-tissue therapist I've found. Walked out feeling like a new person, the steam room before was the perfect start. This is my monthly reset now.”
Claire B. · Google · 5★
“Came in for a massage, added the express facial, and I'm a member now. The calm the second you walk in, the warm neck wrap, the team that remembers my favorite. Worth every minute.”
Tessa M. · Yelp · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some spas run a membership with tiers and member perks. Some sell treatment packages and gift cards. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Points per visit, Sanctuary tiers, birthday upgrades, package milestones, member-only ritual previews. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running a Mindbody, Vagaro, or Boulevard membership or package program? Regulr layers on top. Your tiers and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture clients and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your clients get the same branded wallet pass. The program is just the rules on top.
Seasonal & rituals
Fill every slot
on autopilot.
Spas run on the calendar. Seasonal renewal rituals, new body treatments, couples evenings, the quiet midweek hours waiting to be booked. Regulr automatically pulls new offerings from your website, learns who cares about each, and pushes the right invite at the right time. The calendar fills before the email goes out.
Seasonal renewal rituals
Push to every client whose favorite treatment matches the new ritual. Hold a slot for members. The body-scrub fans hear about the spring renewal wrap, the facial crowd gets the seasonal glow.
New treatments & body work
Auto-invite every client who came in over the last 12 months. The quiz at the front desk captures everyone new walking in. The slots are held before the new menu prints.
Couples treatments & gifting
Couples evenings and gift-card season are the highest-value moments you sell. Push the held couples room to members, capture every gift recipient, and turn one visit into two regulars.
Quiet midweek slots
Wednesday at 2 looking empty? Push a free aromatherapy upgrade to the clients on your list who book afternoons. Empty becomes full, $0 in marketing spend, no Instagram post needed.
Results
The calm speaks for itself.
Based on retention benchmarks across day spas, massage studios, and wellness hospitality.
+0%
Rebooking Rate
Clients return on cadence
+0%
Service Average
Added upgrade, added facial
0x
Client LTV
Every regular worth more over time
+0%
Google reviews
More ratings every month
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every client captured, every rebooking logged, every service preference learned, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a day spa capturing 150–250 clients a month at typical volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Clients don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every client you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Monthly massage clients, facial regulars, package holders, the seasonal-ritual crowd. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and service-preference refinement is a moat no new spa can match by writing a check. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Booking tomorrow.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tomorrow's first appointment.
Connect your booking system
Link Mindbody, Vagaro, Boulevard, or Zenoti. We import your visit history and rebooking cadence, and start learning who books what.
Regulr reads your brand
We scan your site, your service menu, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop front-desk QR + NFC
We print the QR cards for the front desk and NFC tags for the check-in tablet. Place them where every client will see them. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot spas only right now. Everything included, no per-message fees, founder-led setup.
2-Month Spa Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Member wallet pass, your brand
Booking integration (Mindbody, Vagaro, Boulevard, Zenoti)
Rebooking & cadence automation
Day-spa native voice (treatment, rebook, ritual)
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next seasonal ritual or membership push
How it works
Apply. Reply to an email, 2 minutes.
A treatment with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Day spa questions.
Keep the clients
you already relaxed.
Set up in 15 minutes. First captured clients within a week.
No contract. No per-message fees. Just more clients on the calendar.