Imagine if every client
who walked in became a regular.
Regulr learns every client — their favorite service, their therapist, how often they need to come back. Then it reaches them at the perfect moment with a message that feels personal, not promotional. Gift card visitors become members. Midweek gaps fill themselves. Your spa runs itself.
No credit card required · 5-minute setup · Cancel anytime
Connects to your booking system in minutes
Follow one client
This is Lauren.
Her daughter gave her a gift card for Mother's Day. She came in for a deep tissue massage. Loved it. Left feeling incredible. Without Regulr, there's a 65% chance she'll never come back. That gift card was her first visit — and her last. With Regulr, here's what happens instead.
Lauren checks in and takes a quick wellness quiz on the tablet
"What brings you in today?" She picks "stress relief" and "deep tissue." "Any areas of concern?" She taps "neck & shoulders." Enters her phone for 15% off her next visit. You now have her name, phone, service preference, therapist (Amanda), and what she needs. She's no longer a one-time gift card.
A branded loyalty pass drops into her Apple Wallet
Your spa's logo, her name, a "First Visit" badge, and her 15% off offer. No app download. It just sits in her wallet alongside her credit cards. This is how you'll reach her for free, forever — and she'll never lose another gift card or punch card again.
She gets a note from her therapist with at-home care tips
"Hi Lauren — so glad you came in. For that neck tension, try stretching your traps before bed. And the recovery oil I used is amazing between visits." A warm, personal follow-up with a link to the product. Not a coupon blast — a relationship builder. She opens it twice.
Her wallet lights up: "Amanda has a Thursday 2pm opening"
A free push notification. AI knows it's been 3 weeks since Lauren's deep tissue — the ideal rebooking window for her tension pattern. She screenshots it and texts her friend: "This spa just reminded me to rebook. So good." Cost to you: zero.
Lauren comes back — and adds a facial
She rebooks with Amanda. At checkout, she asks about the recovery oil from the email and buys it ($42). She also books a facial for next month — something she wouldn't have tried without the personal recommendation. Her $120 massage just became $285 in revenue. And she's already booked again.
Lauren hasn't been in for 6 weeks — AI steps in
"Lauren — Amanda noticed it's been a while. She has a Monday morning opening that's perfect for that neck reset. Plus, your Gold tier unlocked 20% off facials. Want me to book you? —Serenity" She texts back "yes please." That's a client worth $2,400/year you almost lost to a gift card she forgot about. By month 6, Lauren has visited 7 times, spent $1,800, and bought 3 gift cards for friends.
Lauren's value without Regulr: $120 (one gift card visit)
Lauren's value with Regulr: $4,200+ per year (with gift cards she buys for others)
The wallet pass
The best way to build
an audience you own.
Every client gets your branded card in Apple or Google Wallet. No app download. No punch card to lose. A direct line to every person who's ever relaxed in your treatment room.
Build your audience
90% of clients keep the pass. Every visitor becomes a permanent contact you can reach anytime — not a follower at the mercy of an algorithm.
Reach them directly — for free
Push notifications land on the lock screen. “Your therapist has an opening Thursday.” No spam filter. No carrier fee. No algorithm. $0.00 per message.
Updates in real time
Visit count, loyalty tier, active rewards — the card updates live. New seasonal treatments, last-minute openings, membership perks — all from the card they already carry.
Serenity
now
Lauren — your therapist Amanda has a Thursday 2pm opening. Your shoulders are asking for it.
SERENITY.
Day Spa & Wellness
Guest
LAUREN MITCHELL
0
Visits
Deep Tissue
Go-to
GOLD
Tier
Active Reward
20% off your next facial
SRN-3184
1:1 Marketing
Every client gets the perfect message
at the perfect time.
Regulr learns every client — their favorite service, their therapist, how often they need to come back, what products they use. Then it reaches them on the right channel at the exact moment it will fill a treatment room.
What AI learns about each client
- Their preferred services and therapist preferences
- How often they visit and their ideal rebooking window
- Wellness goals from the quiz (stress, pain, skincare, relaxation)
- Which products they've purchased and what they'd love next
- When they start to drift — and what brings them back
What it does with that knowledge
- Fills midweek gaps with "your therapist has an opening" pushes
- Recovers lapsed clients with personal messages that feel genuine
- Recommends new services based on their wellness profile
- Sends retail product reminders when they're running low
- Picks the right channel: wallet push, SMS, or email
Same day. Three clients. Three different messages.
SMS
“Lauren — Amanda noticed it's been a while. She has a Monday morning opening that's perfect for your neck reset. Want me to book you? —Serenity”
Wallet push
“Your next level: our new CBD hot stone massage is made for deep tissue lovers. $20 off your first one this month.”
“Kate — you've been with us 12 times this year. Here's your Gold tier perk: 20% off all facials + first pick of new seasonal treatments. Your therapist Amanda says hi.”
The gifting cycle
Spa regulars give back.
Every one refers 1.2 new clients.
When Lauren becomes a regular, she doesn't just come back — she buys gift cards for Mother's Day, birthdays, and holidays. She tells her friends. Each gift card is a new client walking through your door. And when that friend gets captured with a wallet pass, the cycle starts again.
Month 1
16
clients recovered
Month 3
42
regulars (with referrals)
Month 6
90+
in your regular rotation
Gift card recipients who get a wallet pass become regulars at a 3x higher rate than those who just redeem and leave — because Regulr turns a one-time gift into an ongoing relationship.
Free recovery estimate
How many clients is your spa losing every month?
Answer 3 quick questions. Get your personalized recovery estimate.
What kind of spa?
Tap all that apply
What changes
This is what your spa
looks like with Regulr running.
You don't chase clients to rebook. You don't stress about empty Tuesdays. You don't watch gift card recipients walk out the door forever. Your spa fills itself.
Monday morning
You check your dashboard over coffee
12 clients rebooked over the weekend — 8 from wallet push reminders, 3 from SMS win-backs, 1 from email. You didn't send a single message. Tuesday through Thursday are already 80% booked.
Tuesday
A last-minute cancellation fills itself
A 2pm deep tissue cancels at 10am. Within 30 seconds, AI notifies 5 waitlisted clients who prefer that time slot: "Amanda has a 2pm opening today. Want it?" By 10:15am, it's filled. That's $130 you would have lost.
Wednesday
New seasonal treatment sells out in a day
You launch a fall pumpkin spice body wrap. Regulr identifies every client whose wellness quiz said "relaxation" or "body treatments" and sends a wallet push. 9 bookings come in by noon. No Instagram post. No email blast to your entire list. Just the right 200 people hearing about the right treatment.
Thursday
AI recovers a $2,400/year client
Lauren hasn't been in for 6 weeks. AI knows her pattern, her therapist, her tension areas. It sends a personal text from "Amanda" about a Monday opening. Lauren rebooks and adds a facial. That's $285 recovered from a single message — and she buys a gift card for her sister's birthday.
Friday afternoon
You close the week. The numbers tell the story.
16 lapsed clients brought back. $2,592 in recovered revenue. 4 gift card recipients converted to wallet pass holders. Retail product sales up 22% from post-service recommendations. Your therapists are fully booked 3 weeks out. You spent $0 on ads.
The transformation
Your spa, six months from now.
Gift card clients don't disappear anymore.
Mother's Day, birthdays, holidays — every gift card used to be a one-time visit. Now every recipient gets captured with a wallet pass and wellness quiz. 30% of them rebook within 90 days. Your gift card program went from a dead end to your best acquisition channel.
Your therapists are booked 3 weeks out.
Not because you're marketing harder — because clients are rebooking on cycle. AI knows the ideal return window for deep tissue (3 weeks), facials (4 weeks), and body treatments (6 weeks). Each client gets a personal reminder from their therapist at exactly the right moment.
Midweek is your most profitable time.
Tuesday used to be half-empty. Now a wallet push at 9am — "Amanda has a 1pm and 3pm opening today" — fills 8+ appointments by noon. The service costs you $35 in labor. The notification costs you nothing. Your quietest days generate the highest margins.
Retail is a real revenue stream.
Lauren used to leave with nothing but relaxed shoulders. Now AI emails her at-home care tips with product links 3 days after every visit. "The recovery oil Amanda used on your neck — here's how to use it between visits." Retail went from 10% to 24% of revenue. That's an extra $8K/month.
You stopped losing clients to forgetfulness.
The #1 reason spa clients don't come back isn't price or quality — it's that life gets busy and they forget. A wallet push at the right moment solves that forever. Your repeat rate went from 35% to 62%. The clients you already have are worth 3x more now.
Real results
This is what day spas see
in their first 90 days
0
Lapsed clients recovered / mo
$0
Revenue recovered / mo
0
Midweek gaps filled
0%
Return on investment
“We used to lose 70% of gift card clients after their first visit. Regulr captures them with a wallet pass and follows up from their therapist. Now 30% rebook within 90 days. Mother's Day went from our busiest week to our best acquisition channel for the entire year.”
Amanda Chen
Serenity Day Spa, Scottsdale
“Tuesday and Wednesday were half-empty for years. Now a single wallet push at 9am fills 8+ appointments by noon. It costs nothing. Last month, midweek revenue was higher than Saturday for the first time ever. I wish I'd had this five years ago.”
Jessica Torres
Bloom Wellness Spa, Austin
“The therapist connection is what sold me. Clients get messages that feel like they're from their therapist — because AI knows who they saw and what they needed. Our rebooking rate went from 38% to 64%. Retail went from 11% to 23% of revenue with the post-visit product emails. It's like having a marketing team that actually knows our clients.”
Morgan Blake
The Retreat, Charleston
The math
$400/mo in. $2,592/mo back.
Per location / month
Includes all capture channels, wallet passes, AI messaging, booking system integration, wellness profiling, retail recommendations, and dashboard.
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Common questions
You built a place people love.
Now make sure they come back.
Every client who walks through your door could become a regular — someone who comes every month, tries new treatments, buys products, and sends their friends with gift cards. Regulr makes that happen for every client, automatically.
No credit card · 5-minute setup · Cancel anytime