Pack your courts.
Fill every league.
Turn play into food and drinks.
Regulr connects to your court system and your F&B POS, captures players onto your list, and runs personalized marketing on autopilot. The result is members who play more often, stay for food and drinks after their reservation, and fill your leagues, tournaments, and clinics.
The problem
Your players love you.
Then they peel off at game point.
Not because the courts were bad. Because the reservation ended, the partner had to grab a kid, and nobody asked them to stay for a beer. The data is brutal:
1,200+
new pickleball facilities opened in the past 2 years. The shakeout has started.
5%
retention lift can boost a complex's profits up to 95%
$0
what the average complex spends on personalized retention today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and customers opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
Reservations into known players
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Yelp reviews
Step 1: Capture
Turn every reservation into a
known player.
QR on the court fence. NFC at the check-in kiosk. A 15-second branded quiz “what's your DUPR?”. A free clinic pass, early access to the next league, or a drink on the house. Phone captured, wallet pass on their phone, before they hit their first dink.
Scan at the court
QR at the court, NFC at check-in
Quick quiz
DUPR or beginner? 15 seconds
Personalized offer
Free clinic, league spot, first drink
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr connects to your court system (CourtReserve, Spark, Playtomic) and your F&B POS (Toast, Square), learns who plays what level, when, with whom, and writes messages in your complex's voice. The 3.5 players hear about the new ladder. The drop-in crowd gets Tuesday off-peak openings. No batch blasts, no generic membership spam.
Learns each player's DUPR, partners, and play cadence
Writes in your voice, not generic membership templates
Picks the right channel, time, and play moment for each person
Bridges CourtReserve/Spark and Toast/Square (the two systems that never talk)
Riley
Dink Club · 3.5 player
“Riley — Tuesday 2pm has 2 open spots at 3.5–3.75. Last week's round robin was 7 of your level, all picked from your DUPR cohort. First hour's on us.”
Off-peak fill: 3.5 DUPR, plays Tue/Thu, courts open
Alex
Dink Club · League regular
“Alex, ladder starts Thursday. You jumped from 3.25 → 3.5 last month, there's a spot in the next bracket if you want it.”
DUPR progression + bracket fit, completed last 4 ladders
Sam
Dink Club · Drop-in fading
“Sam, it's been 3 weeks. The new Joola Perseus demos are in. Free demo round Sunday afternoon if you want to swing one.”
Win-back: drop-in player, last visit 21d ago, paddle-curious
3 players, 3 totally different messages, all written by Regulr from court + POS data
Your cockpit
Your dashboard runs the complex.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
DINK CLUB
DENVER · CO
Member
Riley Kim
Member since Feb '25 · Top 10% all-time
Year
47visits
DUPR
3.75
This week
Free court hour
Use by Sun
DC · 0047 · RK
Built in your colors. Lives on every customer's phone. Updates push in real time.
Lock screen
Live
Dink Club
now
Riley, court 7 wraps in 5 min. Two-for-one IPA flight if you head to the bar before close-out.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every player you capture gets a branded wallet pass for your complex. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, zero other pickleball complexes can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Courts → F&B
Turn court time
into seat time.
The big eatertainment operators say the same thing: pickleball is the hook, food and beverage is the business. The play-and-leave moment is where the unit economics break. Regulr runs in the last five minutes of every court reservation.
0:00
Player taps in
Court reservation begins. Regulr knows who's on court, what DUPR, with whom, and when the session ends.
85:00
Push lands
Five minutes before the reservation ends, Regulr sends a personalized invite: "Court 7 wraps in 5. Two-for-one IPA flight if you head to the bar."
91:00
At the bar
Player walks 30 feet from court to barstool with the offer pre-loaded. The 90-minute reservation becomes a 3-hour visit.
$25–35
F&B spend per head at the top eatertainment complexes (Smash Park, Electric Pickle)
60–80%
of total revenue from F&B at successful complexes (Chicken N Pickle, Camp Pickle)
2–3 hrs
average dwell time when players stay for the second round
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for pickleball clubs.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great matches
into Google 5-stars and DUPR shoutouts.
Google is where new players find you. Yelp is where the traveling-pickler crowd lands. Most complexes leave both to luck. After a good session, Regulr identifies happy players from court + POS signals (repeat reservation, bigger F&B ticket, completed match) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the win is still fresh.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in the traveling-pickler crowd
1 extra star on Yelp drives 5–9% more revenue (Harvard Business School)
Google reviews are the #1 thing new players check before booking
Court confirms a session
Reservation finished, match logged. We know they played.
Regulr scores satisfaction
Repeat player? Stayed for F&B? Brought a partner? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Yelp, Tripadvisor
“Best indoor courts in the metro. 21 courts, great surface, the booking system actually works. Round robin nights are stacked and the bar after is unreal.”
Riley K. · Google · 5★
“The clinic with Coach J leveled me up. Went from 3.0 to 3.5 in 6 weeks. Great food, great vibe, my whole league hangs here now.”
Alex P. · Yelp · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some complexes run unlimited-play memberships. Some run punch cards for court hours. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Court-hour credits, tier ladders, DUPR milestones, birthday matches, league progression. Pick a template, tweak in the dashboard, live the same day. No code, no rebuild.
Integrate what you already have
Already running a Picklr-style membership, a CourtReserve membership, or a homegrown punch card? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture customers and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your customers get the same branded wallet pass. The program is just the rules on top.
Events
Fill events
on autopilot.
Pickleball complexes live on the event calendar. Ladders, round robins, tournaments, clinics, demo days, glow-ball nights, corporate buyouts. Regulr automatically pulls new events from your website, learns which level plays which event, and pushes the right invite at the right time. The bracket fills before registration opens.
Ladders, round robins, tournaments
Push to every player at the right DUPR level the moment registration opens. Brackets fill before you post on Instagram. Late drops auto-refilled from the waitlist.
Clinics & lessons
$50–$150 per seat, the highest-margin programming you sell. Auto-invite the right level players the week before. Clinics that used to limp full now sell out.
Corporate buyouts & parties
Group bookings are up to a third of revenue at the top complexes. Capture every player at every corporate event — they become next month's recurring league.
Off-peak fills
Tuesday 2pm courts wide open? Push to the work-from-home picklers in your list. Empty becomes full, $0 in marketing spend, no Instagram post needed.
Two plays only your courts can run.
A Play is a pre-built retention playbook Regulr runs to make you more money. These two fire straight off your court system, turning the last minutes of a reservation and a just-opened court into revenue.
The moment
The last five minutes of every court reservation.
Court-to-Table
Play-and-leave is where the unit economics break. The moment your court system says a reservation is ending, Regulr sends a personalized invite to the bar, and the 90-minute booking becomes a three-hour visit.
The moment
The second a court cancels or a peak slot goes unbooked.
Last-Minute Court Fill
An empty 6pm court earns nothing, and once the hour passes the slot is gone for good. The instant a reservation cancels, Regulr pushes the nearest regulars who would actually take it, and fills the court before it expires.
Results
The scoreboard speaks for itself.
Based on retention benchmarks across multi-court pickleball complexes and eatertainment venues.
+0%
Court Frequency
Players book more often
+0%
F&B Attach Rate
Players stay for food and drinks
0x
Player LTV
Every regular worth more over time
+0%
Google / Yelp reviews
More ratings every month
Setup
Live in 15 minutes. Capturing the next reservation.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tonight's round robin.
Connect your court system + POS
Link CourtReserve/Spark/Playtomic and Toast/Square. We pull reservation history, match data, and F&B tickets — and start learning who plays what.
Regulr reads your brand
We scan your site, your league page, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop court QR + check-in NFC
We print court fence QR codes and NFC check-in tags for the front desk. Place them on every court and at the door. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot complexes only right now. Everything included, no per-message fees, founder-led setup.
2-Month Complex Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom DUPR quiz
Player wallet pass, your brand
Court system + POS bridge (CourtReserve, Spark, Toast, Square)
End-of-session F&B push automation
Pickleball-native voice (DUPR, leagues, clinics)
Google & Yelp review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next ladder or tournament launch
How it works
Apply. Reply to an email, 2 minutes.
Game with the founder. 20-minute fit call (paddles optional).
Launch. We build your setup and run it for 60 days.
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every player captured, every match logged, every F&B ticket tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a multi-court complex capturing 250–400 players a month at typical reservation volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Players don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every player you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. 3.5 ladder crowd, off-peak drop-ins, league regulars, F&B converters, paddle obsessives. Month 12 messaging beats month 1 by a mile.
Your moat compounds
Twelve months of capture, segmentation, and DUPR-cohort refinement is a moat no new complex down the highway can match by opening with a clean Instagram. The longer you run, the harder you are to catch.
FAQ
Pickleball complex questions.
Stop losing the players
who already walked in.
Set up in 15 minutes. First captured customers within a week.
No contract. No per-message fees. Just more players on your courts and at your bar.