Imagine if every off-peak hour
booked itself.
Regulr learns every player. Their level, their crew, their regular court times, what they drink at the bar after. Then it reaches them at the perfect moment with a message that fills the courts you'd otherwise run empty. Thursday fills itself. The bar stays busy after 9. Drop-ins become members.
Connects to your booking software. 85%+ of players see every message. No app for players to download.
Connects to your booking + POS in minutes
Follow one player
This is Derek.
Derek booked a court Friday at 7pm with three buddies. They played doubles, he won two of three games, and they grabbed a pitcher at the bar after. He walked out saying, “this place is awesome, we're coming back next week.” Nobody reminded him to book again. Three weeks passed. Now he plays at the complex across town. With Regulr, here's what happens instead.
Derek books Court 4 and falls for the place
He and three buddies book Court 4 at 7pm through your website. When they check in at the front desk, the host points to a QR code on the check-in counter: "Save your pass for free court credits and doubles invites." Derek scans. Three taps. A wallet pass lands on his phone with his name, his level, and his next booking. He doesn't realize it yet, but he just became more than a one-time drop-in.
After the game, a wallet push hits at the bar
Derek and his crew walk off the court sweaty and thirsty. Before they leave, his wallet buzzes: "Nice two wins Derek. Pitcher of Kolsch is $5 off for your table, good for the next 45 minutes." They post up at the bar. Three pitchers, a basket of wings, $94 in food and beverage you almost lost to the burger place down the street.
A league invite that actually fits his level
Derek plays at a 4.0. AI already knows that from Friday night's scoring. He gets an email about the Tuesday-night 3.5 to 4.0 ladder league starting in two weeks. Eight weeks, twelve spots, $120. Not a mass blast to everyone who ever walked in. A real invite to a league that matches his game.
Ten minutes before league, his wallet buzzes with his court
"Court 4. Your partners are Mike, Sarah, and Dan. First match at 7pm." A free push notification. No scrolling through a PDF league schedule. No asking the front desk. The pass on his phone updates live. Derek shows up on time, plays three matches, and logs his wins. The data flows back into AI.
His usual crew booking nudge — with his buddy's name in it
"Derek, Mike just booked Friday at 7. Two spots open on Court 4. Want in?" It's Friday morning. Mike is Derek's Friday doubles partner. AI knows they play together every Friday and the court has two open spots. Derek texts the crew. By 10am the court is full.
Derek drifts. AI brings him back.
Life gets busy. Derek misses a Tuesday league match and skips Friday doubles. AI detects the gap. "Derek, we saved your ladder spot. Come grab a rec court Thursday at 6 to knock the rust off, on us." Free hour, no strings, just a nudge. He's back Thursday at 6. By month 3, Derek plays 3x/week, has brought in two more buddies, and signed up for a clinic.
Derek's value without Regulr: $48 (one Friday-night doubles session)
Derek's value with Regulr: $2,640+ per year (plus the buddies he brings in)
The wallet pass
The booking page is where they decide.
The wallet pass is where they come back.
Every player gets your branded card in Apple or Google Wallet. No app download. No forgotten email from three months ago. A direct line to every person who has ever played at your complex.
Capture every player
90% of players keep the pass. Every drop-in, every one-time guest, every league player becomes a permanent contact you can reach anytime. Not a CRM row nobody has opened in a year.
Reach them directly
Wallet push notifications land on the phone. “Your Friday crew is booking Court 4 at 7.” 85%+ of players see every message. No spam filter. No carrier fee. No algorithm.
Updates in real time
Session count, court credits, DUPR level, next booking, league standings. The card updates live. New tournaments, clinics, open-play windows, all from the pass they already carry.
Baseline Club
now
Derek — your buddy Mike just booked Friday at 7. 2 spots open on Court 4. Want in?
BASELINE.
Pickleball Club
Member
DEREK HAYES
0
Sessions
8 hours
Credits
4.0
Level
Next booking
Friday 7pm · Court 4 · Doubles
BSL-0832
1:1 Marketing
Every player gets the perfect message
for their game.
Regulr pulls booking history, level, crew, and session patterns straight from your reservation software. A regular Tuesday-night doubles player gets a league invite. A first-time drop-in gets an intro clinic offer. The open-play crowd gets tournament alerts. Right person, right message, right time.
What AI learns about each player
- Booking history, day/time patterns, court preference
- Skill level, DUPR rating, recent match outcomes
- Playing crew — who they book with, who they play well with
- Drop-in vs member vs league signup behavior
- Bar and kitchen spend after sessions
What it does with that knowledge
- Fills empty off-peak courts (Mon–Thu, 10am–5pm)
- Converts drop-ins into members and league players
- Promotes tournaments and clinics to the right skill levels
- Drives post-session food and beverage at the bar
- Picks the right channel: wallet push, SMS, or email
Same day. Three players. Three different messages.
Wallet push
“Derek, Mike just booked Friday at 7. Two spots open on Court 4. Want in?”
SMS
“Thanks for playing Sunday Jenna. We saw you loved the rally game. Free intro clinic Thursday 6pm if you want to pick up a few drills.”
Wallet push
“New 3.5 doubles tournament Saturday Marcus. $40 entry, $200 prize pool, your usual crew is already in. Six spots left.”
Your week as an operator
Here is what your week
looks like with Regulr running.
You don't chase open courts. You don't guess which players to reach. You don't stare at an empty Thursday wondering why. The dashboard tells you the story, and the queue writes the messages. You approve them over coffee.
Monday morning
You open the dashboard and see court utilization
One screen shows last week: Friday 7pm at 98%, Tuesday 3pm at 22%, Thursday 7pm at 58%. AI flags Thursday night as soft for the next three weeks and suggests a push to regulars Wednesday at noon. You tap approve. Coffee in hand, done in 4 minutes.
Tuesday
Drop-ins from the weekend get their first return nudge
18 new drop-ins played Saturday and Sunday. AI segments them by skill level and drafts three messages in the queue: a 3.0 intro clinic, a 3.5 open-play invite, a 4.0 ladder league pitch. You read them, edit one line, approve all three. Wallet pushes go out at 4pm local time.
Wednesday
Thursday-night push goes out to regulars
AI sees Thursday at 58% utilization. It drafts a wallet push to your 80 Thursday-night regulars: "Court 4 and Court 7 open tomorrow 6–9pm. First hour half-price for your usual crew." You approve at 9am. 22 courts book by end of day.
Thursday
The bar stays busy after 9pm for the first time in months
Players finish their sessions. Wallet pushes hit: "Your table at the bar is ready, first pitcher $5 off good for 45 minutes." Three groups post up. F&B for Thursday runs $1,800 versus a typical $900. The kitchen manager texts you a thumbs up.
Friday
The queue auto-drafts weekend open-play invites
Friday at 11am the queue shows five drafted messages for Saturday and Sunday: weekend warriors, first-timers ready for their second visit, clinic grads who haven't booked yet. You review each one in under 30 seconds. Approve. The weekend fills.
Free revenue estimate
How much off-peak revenue is your complex leaving on the table?
Answer 3 quick questions. Get your personalized utilization estimate.
What type of complex?
Tap all that apply
Before / After
What your complex looks like
90 days in.
Thursday nights
Drop-in conversion
Bar and kitchen
League spots
Tournament attendance
Member retention
What operators see
The numbers pickleball complexes
see in the first 90 days.
0%
Off-peak utilization lift
0%
Drop-in return within 30 days
0%
Bar and kitchen lift
0%+
See every wallet push
“Thursday night used to be the hardest problem at the club. I'd stare at the grid Tuesday morning and know we were going to run six courts empty. Regulr sends one push Wednesday and Thursday books out. I check the dashboard with my coffee and approve messages in five minutes.”
Ryan T.
Owner, 12-court indoor complex
“We captured 1,400 players in the first three months. Our old CRM had 400 after two years. Every drop-in gets a wallet pass now. I can actually see who plays what level, who comes back, who drifts. It's the first time I feel like I know my players.”
Sarah M.
GM, eatertainment pickleball venue
“The bar used to die at 9pm. Now Regulr sends a push right when a group finishes playing — ten bucks off a pitcher, good for 45 minutes. Our Thursday F&B is up $3K a week. That alone pays for Regulr three times over.”
Diego R.
F&B director, 8-court club with bar
“I was worried players would hate another app. There is no app. It is a wallet pass that just lives on their phone. They don't think about it. But when I send a league invite to 80 4.0 players, 65 of them see it and the league fills in a day.”
Kendra L.
Programs director, 6-court outdoor club
The math
$1,000 in. $20,000+ out.
Per location / month
8 courts x $40/hr x 40% off-peak utilization lift x 160 off-peak hours/month = $20,480/mo in court revenue alone. Before bar, kitchen, clinics, and tournament upside.
See a demoNo app for players. Connects to your booking software. Cancel anytime.
Break-even: 25 extra off-peak court hours per month.
25 hours x $40 = $1,000. That is one extra booked court per weekday. Most complexes clear that number in the first two weeks.
Common questions
You built the courts.
Now make sure they stay full.
Every player who has ever walked through your doors could become a 3x/week regular. Someone who books without being asked, signs up for every league, grabs a pitcher at the bar after, and brings three buddies. Regulr makes that happen for every player, automatically.
10-day setup. No app for players. Cancel anytime.