Pack your morning rush.
Sell out every bean drop.
Fill every seasonal launch.
Regulr connects to your café POS, captures walk-ins onto your list, and runs personalized marketing on autopilot. The result is customers who come back more often, spend more per ticket, fill your seasonal launches and bean drops, and leave more 5-star reviews.
The problem
Your regulars love you.
Then their habits change.
Not because the cortado got worse. Because they're working from home twice a week now, a new shop opened on their walk, and nobody reminded them you're still here. The data is brutal:
65–75%
of first-time café visitors don't return within 30 days
5%
retention lift can boost a café's profits up to 95%
$0
what the average indie café spends on retention marketing today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and customers opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
Walk-ins into known customers
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Yelp reviews
Step 1: Capture
Turn every cup into a
known regular.
QR on the cup sleeve. NFC at the register. A 15-second branded quiz “drip or espresso?”. A free drink on their next visit, early access to seasonal menus, or a seat at the next cupping. Phone captured, wallet pass on their phone, before they take the first sip.
Scan the cup sleeve
QR on the sleeve, NFC at the register
Quick quiz
Drip or espresso? 15 seconds
Personalized offer
Free drink, bean drop access, cupping seat
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr reads your Toast, Square, Clover, or Lightspeed data, learns who drinks what, and writes messages in your café's voice. The cortado crowd hears about the new Yirgacheffe. The drip drinkers get the seasonal cold brew launch. No batch blasts, no generic punch-card spam.
Learns each customer's drink preference and visit cadence
Writes in your voice, not generic loyalty templates
Picks the right channel, time, and drink for each person
Plugs into Toast, Square, Clover, and Lightspeed
Sam
Hum & Hive Coffee · Cortado regular
“Sam — the new Ethiopia Yirgacheffe just landed. Natural process, jasmine and stone fruit. I’ll pull one for you when you swing by.”
Bean drop: matches single-origin natural process preference, 4 days since last visit
Mia
Hum & Hive Coffee · Drip drinker
“Mia, summer cold brew launches Friday 7am. First cup’s on us. Should hit right before your usual Friday meeting.”
Cold-brew launch + Friday cadence (visited last 4 Fridays)
Jordan
Hum & Hive Coffee · Regular fading
“Jordan, it’s been 2 weeks. The oat milk cortado you order — still your move? We just switched milk suppliers, you’d love the texture.”
Win-back: regular customer, last visit 14d ago, oat milk cortado preference
3 customers, 3 totally different messages, all written by Regulr from POS data
Your cockpit
Your dashboard runs the café.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
HUM & HIVE COFFEE
DENVER · CO
Member
Sam Chen
Member since Mar '24
Year
162visits
Drink
Cortado
This week
Free pour-over on us
Stop in by Sun
HH · 0247 · SC
Built in your colors. Lives on every customer's phone. Updates push in real time.
Lock screen
Live
Hum & Hive Coffee
now
Sam, the new Ethiopia Yirgacheffe just landed. Natural process, jasmine and stone fruit. Cupping at 3pm if you want first taste.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every customer you capture gets a branded wallet pass for your café. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, zero other indie cafés can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for coffee shops.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great pours
into Google 5-stars and Yelp top picks.
Google is where new customers find you. Yelp is where the travel crowd lands. Most cafés leave both to luck. After a good visit, Regulr identifies happy customers from POS signals (repeat visit, bigger ticket, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the espresso's still on their lip.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in the morning commute crowd
1 extra star on Yelp drives 5–9% more revenue (Harvard Business School)
Google reviews are the #1 thing visitors check before walking in
POS confirms a visit
Drink ordered, drink poured. We know they were there.
Regulr scores satisfaction
Repeat customer? Bigger ticket? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Yelp, Tripadvisor
“Their natural Yirgacheffe is the brightest cup I've had in Denver. Jasmine, stone fruit, almost zero bitterness. New favorite local.”
Sam C. · Google · 5★
“Best cortado in town. The barista actually knows my name. Cozy spot for working remote on a Friday morning. Will be back tomorrow.”
Mia R. · Yelp · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some cafés want a points engine. Some have a punch card they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Points per visit, drink credits, birthday drinks, anniversary milestones. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running Toast Loyalty, Square Loyalty, or a homegrown punch card? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture customers and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your customers get the same branded wallet pass. The program is just the rules on top.
Events
Fill events
on autopilot.
Indie cafés live on the event calendar. Bean drops, seasonal launches, cuppings, latte art throwdowns, brewing classes, guest roaster takeovers. Regulr automatically pulls new events from your website, learns who cares about each, and pushes the right invite at the right time. The room fills before the doors open.
Bean drops & new arrivals
Push to every customer whose taste profile matches the new lot. Pre-tap holds for regulars. First-come, first-poured. The micro-lot sells out before noon, but to your list.
Seasonal launches
Auto-invite every customer who hit the shop in the last 12 months. Cold brew menu, fall menu, holiday drinks. The line forms before the doors open.
Guest roaster takeovers
Guest roaster in town? Capture their fans as your own. The quiz routes them to whatever roast they prefer. They leave with your pass on their phone.
Weekly rhythm
Cupping Wednesday, latte art Friday, brewing class Saturday. Push to the regulars who liked it last time. Every recurring night becomes a known-customer fill.
Results
The pour speaks for itself.
Based on retention benchmarks across indie cafés and small coffee chains.
+0%
Visit Frequency
Regulars come back more often
+0%
Ticket Size
Extra pastry, second drink
0x
Customer LTV
Every regular worth more over time
+0%
Google / Yelp reviews
More ratings every month
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every walk-in captured, every push opened, every redemption tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a café capturing 300–500 walk-ins a month at typical specialty volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Customers don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every walk-in you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Cortado regulars, drip drinkers, morning rush, afternoon laptop crowd. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and refinement is a moat no new café down the street can match by opening with a clean Instagram. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Brewing tomorrow morning.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tomorrow's rush.
Connect your POS
Link Toast, Square, Clover, or Lightspeed. We import your café history and start learning who orders what.
Regulr reads your brand
We scan your site, your menu, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop cup sleeves & cards
We print the QR cup sleeves and NFC register cards. Put them at the counter, on the receipt tray, on the front door. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot cafés only right now. Everything included, no per-message fees, founder-led setup.
2-Month Café Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Regulars wallet pass, your brand
POS integration (Toast, Square, Clover, Lightspeed)
Coffee-native voice (drink, roast, cadence)
Google & Yelp review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next seasonal launch
How it works
Apply. Reply to an email, 2 minutes.
Coffee with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Coffee shop questions.
Stop losing the regulars
you already poured for.
Set up in 15 minutes. First captured customers within a week.
No contract. No per-message fees. Just more regulars at the counter.