Fill every class.
Make the habit stick.
Turn drop-ins into members.
Regulr connects to your booking system and your POS, captures members onto your list, and runs personalized marketing on autopilot. The result is first-timers who actually come back for a second class, intro offers that convert to memberships, and new classes that fill before they post on Instagram.
The problem
They tried one class.
Then life happened.
Not because the class wasn't electric. Because building a weekly habit is hard, the intro offer that brought them in ran out, and nobody reminded them their class pack was about to expire. The data is brutal:
~50%
of new members stop showing up within their first six months
5%
retention lift can boost a studio's profits up to 95% (Bain)
$0
what most boutique studios spend on personalized retention today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and members opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
First-timers into known members
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and ClassPass reviews
Step 1: Capture
Turn every class into a
known member.
QR on the mat. NFC at the front desk. A 15-second branded quiz “spin, sculpt, or HIIT?”. A first class free, a recovery class on us, or a free week of unlimited. Phone captured, wallet pass on their phone, before they leave the studio.
Scan at the mat
QR on the mat, NFC at the front desk
Quick quiz
Spin, sculpt, or HIIT? 15 seconds
Personalized offer
First class free, recovery class, free week
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
Attendance data in.
Personalized marketing out.
Regulr connects to your Mindbody, Momence, Mariana Tek, or WellnessLiving data and reads attendance over time. When a 3x-a-week member drops to once, then to zero, that dip is the churn signal. The engine writes the win-back in the studio's voice. No batch blasts, no generic Mindbody spam.
Reads each member's class preference, time-of-day, and cadence
Writes in your voice, not generic Mindbody templates
Picks the right channel, time, and class for each person
Plugs into Mindbody, Momence, Mariana Tek, and WellnessLiving
Maya
Cadence · Spin regular
“Maya, Saturday's 9am ride has 2 spots open. You've made 4 of the last 5 Saturdays. Coach Jess is leading. Want me to save your front-row bike?”
Spin preference + Saturday cadence + open class fit
Tara
Cadence · Sculpt member, fading
“Tara, it's been 12 days. You used to come twice a week. A recovery class is on us this week. Same Tuesday 6pm slot you love is open.”
Attendance dip: 2x/week to 0 over 12 days, win-back window
Jordan
Cadence · Class pack, almost out
“Jordan, you've got 2 classes left on your pack. You booked 8 in 3 weeks, double the average. Roll into unlimited this week and your first week is on us.”
Pack-to-unlimited: 8 visits / 21 days, high engagement, pack nearly spent
3 members, 3 totally different messages, all written by Regulr from booking + attendance data
Your cockpit
Your dashboard runs the studio.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
CADENCE
DENVER · CO
Member
Maya Chen
Member since Feb '25 · Unlimited tier
Year
41classes
Streak
6 wk
This week
Free recovery class
Use by Sun
CD · 0041 · MC
Built in your colors. Lives on every member's phone. Updates push in real time.
Lock screen
Live
Cadence
now
Maya, Saturday 9am sculpt has 2 spots open. Coach Jess is leading. Want me to save your front-row spot?
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every member you capture gets a branded wallet pass for your studio. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, almost no other studio can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for boutique fitness studios.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great classes
into Google 5-stars and word-of-mouth referrals.
Google is where new members find you. Word of mouth is how members stay. Most studios leave both to luck. After a good class, Regulr identifies happy members from booking signals (repeat class, attendance streak, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the post-class endorphins are still rolling.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in members searching for a new studio
1 extra star drives 5–9% more revenue (Harvard Business School)
Members with social ties cancel 60% less (Mindbody 2025)
Booking confirms a class
Checked in, class complete. We know they were there.
Regulr scores satisfaction
Repeat member? Booked again? Brought a friend? Strong signal.
Timed nudge
Sent at the exact right moment, while the class is fresh
One tap to post
Direct link to Google, ClassPass, Mindbody
“Coach Jess's Saturday ride is the best hour of my week. The energy, the playlists, the front row. Found my studio and my people. New weekly habit.”
Maya C. · Google · 5★
“Took the intro week on a whim and never left. Sculpt twice a week and the membership pays for itself. The staff knows my name and my favorite spot.”
Tara P. · ClassPass · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some studios run unlimited memberships. Some run intro offers and 10-class packs. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Class credits, tier ladders, member-only classes, milestone perks (10th class, 100th class). Pick a template, tweak in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running a Mindbody, Momence, or Mariana Tek membership? Regulr layers on top. Your tiers, your auto-renew, our reach and personalization.
Skip the program entirely
Just want to capture members and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your members get the same branded wallet pass. The program is just the rules on top.
Classes
Fill classes
on autopilot.
Studios live on the class schedule. New formats, new instructors, signature workshops, challenge series. Regulr automatically pulls new classes from your booking system, learns what each member cares about, and pushes the right invite at the right time. The class fills before the email goes out.
New formats & instructors
Push to every member whose class preference matches the launch. New HIIT block, new sculpt coach, new ride. Spots fill before the schedule hits Instagram.
Intro offers & first-timers
Intro-pack holders auto-invited to the next beginner-friendly class. The welcoming format that converts curious drop-ins into recurring members. Conversion rate doubles when the timing's right.
Challenges & workshops
Six-week challenges and signature workshops are the highest-value programs you sell. Capture members at every workshop, they become next month's recurring regulars.
Off-peak fills
Tuesday 2pm class empty? Push to the work-from-home crowd in your list. Empty becomes full, $0 in marketing spend, no IG post needed.
Results
The class speaks for itself.
Based on retention benchmarks across boutique fitness studios and membership-driven gyms.
+0%
Intro → Member
More intro offers convert
+0%
Renewal Lift
Members renew more (GWI)
0x
Member LTV
Every regular worth more over time
+0%
Google reviews
More ratings every month
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every member captured, every class booked, every check-in logged, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a boutique studio capturing 150–250 members a month at typical class volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Members don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every member you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Spin regulars, sculpt diehards, Saturday-morning crowd, challenge joiners, intro-offer first-timers. Month 12 messaging beats month 1 by a mile.
Your moat compounds
Twelve months of capture, segmentation, and attendance-pattern refinement is a moat no new studio can match by opening with a launch post. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Filling classes tomorrow.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tomorrow's first class.
Connect your booking + POS
Link Mindbody, Momence, Mariana Tek, or WellnessLiving. We import your attendance history, class bookings, and member tiers, and start reading who shows up when.
Regulr reads your brand
We scan your site, your class schedule, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop mat QR + front-desk NFC
We print the QR cards for the studio floor and NFC tags for the front desk. Place them where new members will see them. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot studios only right now. Everything included, no per-message fees, founder-led setup.
2-Month Studio Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom class quiz
Member wallet pass, your brand
Booking integration (Mindbody, Momence, Mariana Tek, WellnessLiving)
Intro-to-member conversion automation
Studio-native voice (classes, streaks, front row)
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next class launch or membership push
How it works
Apply. Reply to an email, 2 minutes.
Take a class with the founder. 20-minute fit call (class optional).
Launch. We build your setup and run it for 60 days.
FAQ
Studio questions.
Keep the members
who already walked in.
Set up in 15 minutes. First captured members within a week.
No contract. No per-message fees. Just more members in the front row.