Regulr runs 5 campaign types that cover the entire customer lifecycle. From the first visit to dormancy recovery. Each one triggers automatically based on real behavior, not a calendar.
A customer walks in for the first time. The engine catches them. They become a regular. The engine rewards them. They start drifting. The engine reaches out. They go quiet. The engine escalates. Every transition is handled without you touching a thing.
Behavior-triggered, not calendar-based
Each campaign type has vertical-specific timing and thresholds
Multi-touch sequences that escalate intelligently
Smart offer distribution (not every message needs a discount)
All 5 run simultaneously for your entire customer base
NEW CUSTOMER WELCOME
Campaign type
Trigger
First purchase detected
Example message
“Welcome to Rosso! Thanks for stopping by last night. Here is a free appetizer for your next visit, valid this week.”
Timing
Within 24-48 hours of first visit
Offer strategy
Free appetizer (second-visit driver)
Drives the critical first-to-second visit conversion
Welcome
Boost
Reward
Win-Back
Reactivation
Drives the critical second visit. Sent within 24-48 hours of a first purchase with a small incentive and a warm thank-you.
“Welcome to Daily Grind! Loved making your cold brew yesterday. Come back this week for $2 off. Show this text.”
Nudges active customers to visit slightly more often. 60% of the time it sends a relationship message with no offer at all.
“The seasonal menu just dropped and there is a lavender cold brew with your name on it. Double stamps today.”
Recognizes your best customers with exclusive access. Not discounts. Experiences that make them feel like insiders.
“100 classes! You are in the top 5% of Ember members. Free guest pass unlocked. Bring a friend this week.”
Multi-touch sequence that escalates from a soft check-in to a meaningful offer. Catches customers before they fully churn.
“Hey Sarah, it has been about 6 weeks since your last facial. Dr. Chen has a Saturday opening this week.”
The last chance. Strongest incentive for customers dormant 60+ days. Leads with what has changed since they left.
“It has been a while and a lot has changed. New chef, new menu. Your first dinner back is on us.”
Most retention platforms blast coupons. Regulr is smarter. Each campaign type has a different offer distribution. Frequency boosts are 60% relationship-first (no offer). Win-backs escalate from soft to strong. Loyalty rewards lead with experiences, not percentages off.
Frequency Boost
Loyalty Reward
Welcome
Win-Back
Reactivation
Offer types include: free item, percentage discount, dollar discount, upgrade, and exclusive access. The AI varies the type within each batch so customers don't all get the same thing.
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campaign types covering the full lifecycle
0%
behavior-triggered (zero calendar-based)
0
manual work after setup
0
sub-vertical playbooks tuning every trigger
Welcome
Without it: 60-70% of first-timers never come back
With it: Second-visit conversion jumps 30-50% with a 48-hour follow-up
Recovers $50K-$150K in annual lifetime value
Frequency Boost
Without it: Active customers slowly drift to fewer visits
With it: Nudges 1-2 extra visits per month without discounts
Each extra visit per customer = $30-$80 in incremental revenue
Loyalty Reward
Without it: VIPs leave because they feel unrecognized
With it: Top 20% of customers feel valued with exclusive access
VIP retention above 90% protects 50-60% of total revenue
Win-Back
Without it: Customers drift for 2-3 weeks, then they are gone
With it: Multi-touch sequence catches them before the habit breaks
Recovers 18-25% of at-risk customers (each worth $500-$3,600)
Reactivation
Without it: Dormant customers (60+ days) written off as lost
With it: Strongest offer + what has changed brings back 8-15%
Even 10 reactivated customers = $5K-$36K in lifetime value
Combined impact for a $1M/year restaurant:
$100K-$300K
in preserved and recovered annual revenue
Connect your POS. Answer a few questions about your business. Five campaign types start running automatically for every customer, every day.
15-minute setup. No credit card required.
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