Pack the hall.
Keep them exploring.
Turn first-timers into regulars.
One hall-branded wallet pass works across every vendor and connects to your POS. Regulr captures walk-in traffic onto your list and runs personalized marketing on autopilot. The result is customers who come back more often, explore more stalls, fill your night markets, and leave more 5-star reviews.
The problem
A dozen vendors under one roof.
Most customers only try one.
Someone comes in for tacos, loves them, and walks right past the ramen counter, the bar, and the pastry stall every single time. The hall has no unified way to capture customers across vendors or bring a lapsed regular back. The data is brutal:
5%
increase in retention can lift profits 25–95% (Bain)
5–7x
more it costs to acquire a new customer than to keep one you have
$0
what the average food hall spends capturing customers across its vendors today
But there's a deeper problem
The channels you've always
used are decaying.
Every vendor markets to their own small following, every year those channels cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and customers opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
Hall-wide, at any vendor
Retain
Nudge them to the next stall
Deliver
Wallet push, free and instant
Grow
Google reviews lift the whole hall
Step 1: Capture
Capture customers hall-wide,
at every vendor.
QR at any vendor and on every communal table. NFC on the counter. A 15-second branded quiz “tacos, ramen, or a drink?”. A free first item to start, a welcome perk, or first access to the next night market. Phone captured, one hall-branded wallet pass on their phone that works across every stall, before they finish their plate.
Scan at any stall
Vendor QR, communal-table tents, counter NFC
Quick quiz
Tacos, ramen, or a drink? 15 seconds
Personalized offer
Free first item, welcome perk, night-market access
Share phone
One field, auto-formatted
One hall pass
Apple or Google Wallet, works at every vendor
Step 2: Retain
POS data in.
A reason to try the next stall out.
Regulr reads which vendors a customer visits and how often, across your whole hall. When a Nomad Tacos regular has never tried Maki Bar two doors down, that is the cross-vendor opportunity. The engine writes the nudge in the hall's voice and sends them next door. No batch blasts, no generic loyalty spam.
Learns which vendors each customer visits and how often
Nudges loyal customers toward stalls they have never tried
Writes in the hall's voice, not generic loyalty templates
Reads every vendor's POS: Toast, Square, Clover, SpotOn, Lightspeed
Leo
The Yard · Nomad Tacos regular
“Leo, you love Nomad Tacos. Maki Bar is two doors down and the miso ramen just dropped. First bowl of miso is on us this week.”
Cross-vendor nudge: loyal to Nomad, never tried Maki Bar
Priya
The Yard · Lapsed regular, fading
“Priya, it's been a few weeks. Nomad just put a birria special on the board and your usual table by the bar is open. A churro is on us when you're back.”
Win-back: favorite vendor has something new, last visit 31d ago
Marco
The Yard · Only buys food
“Marco, you always grab tacos. The churro counter is right by the exit and a fresh batch is on us with your next visit. Two doors, one trip.”
Pairing attach: food-only customer, dessert stall never tried
3 customers, 3 different stalls, all written by Regulr from cross-vendor POS data
Your cockpit
Your dashboard runs the hall.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
THE YARD
DENVER · CO
Member
Leo Marsh
Member since Mar '24 · All-Access
Year
28visits
Explored
9vendors
This week
Free churros
Use by Sun
TY · 0028 · LM
Built in your colors. One pass, every vendor. Updates push in real time.
Lock screen
Live
The Yard
now
Leo, you love Nomad Tacos. Maki Bar is two doors down and the miso ramen just dropped. First bowl is on us this week.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every customer you capture gets one branded wallet pass for your hall that works across every vendor. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, almost no other food hall can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
One pass, every vendor
Your hall's brand and voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, cross-vendor, smart attach, event fill. The same tactics Regulr runs for food halls.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great visits
into Google 5-stars for the whole hall.
Google is where new customers find your hall. Most food halls leave it to luck. After a good visit, Regulr identifies happy regulars from POS signals (repeat visit, bigger spend, more than one vendor) and sends a one-tap review request, which lifts the whole hall and every vendor in it.
The right channel, sent at the exact right moment, while the visit is still fresh.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in customers searching for lunch nearby
1 extra star drives 5–9% more revenue (Harvard Business School)
A stronger hall rating lifts every vendor under the roof at once
POS confirms a visit
A vendor tab closed. We know they were in the hall.
Regulr scores satisfaction
Repeat customer? Bigger spend? More than one vendor? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to the hall's Google, Yelp, and Tripadvisor
“Came in for tacos, got nudged to try the ramen counter two doors down, and now I can't pick a favorite. One pass, a dozen incredible stalls. My new go-to lunch spot.”
Leo M. · Google · 5★
“The Friday night market is the move. Six vendors, live music, and my hall pass got me in early. Discovered a cocktail bar in the back I never knew was there. Worth the trip.”
Priya N. · Google · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some halls want an All-Access club with tiers and cross-vendor perks. Some reward customers for trying a new stall. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites for your vendors.
Build a new program
Points per visit, All-Access tiers, a stamp for every new vendor explored, birthday perks. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
A vendor already runs Toast Loyalty, Square Loyalty, or a homegrown punch card? Regulr layers on top at the hall level. Their rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture customers hall-wide and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your customers get the same branded hall pass. The program is just the rules on top.
Cross-vendor
Fill the whole hall
on autopilot.
A food hall wins when foot traffic rises and customers spread spend across more vendors. Regulr learns who eats what, learns who would try what, and pushes the right reason to come back at the right time. The whole hall fills, not just one stall.
Cross-vendor exploration
The taco regular who never tried ramen gets a free first bowl two doors down. Most customers fall into a rut with one or two vendors. Regulr nudges each one toward the stalls they have not tried yet.
Bring lapsed regulars back
A customer who came every week and then went quiet gets a personal nudge: their favorite vendor has something new and a free item is waiting. The hall recovers the visit before the habit fades.
Pair a second stall
The customer who only buys food hears about the dessert counter by the exit, the coffee counter by the north doors, the bar in the back. One trip, two doors, more spend per visit.
Night markets & festivals
Live-music nights, food festivals, late-night markets. Regulr auto-invites every customer who walked the hall in the last 12 months and holds early access on their pass. The hall fills before the doors open.
Results
The hall speaks for itself.
Based on retention benchmarks across food halls, public markets, and multi-vendor hospitality.
+0%
Visit Frequency
Customers come back to the hall more often
+0%
Vendors per Visit
More stalls explored each trip
0x
Customer LTV
Every regular worth more over time
+0%
Google reviews
More ratings for the whole hall
Built to compound
Every month, your list gets bigger.
Every push, your cross-vendor map gets richer.
Other marketing fades the day you stop paying. Regulr does the opposite. Every visitor captured, every push opened, every cross-vendor visit tracked, it all stacks. Your hall's map of who eats what and who would try what is a moat no new hall can match.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Map is dialed
Month 24
0
Compounding
Illustrative growth for a hall capturing 500–700 visitors a month across its vendors at typical food-hall volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Customers don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every customer you capture stays attached to the hall.
Every push sharpens the map
Every send teaches the engine who eats where and who would try what. The taco crowd, the ramen faithful, the coffee-first regulars, the night-market crowd. Month 12 cross-vendor nudges beat month 1 by a mile, no work from you.
Your moat compounds
Twelve months of hall-wide capture, cross-vendor mapping, and refinement is a moat no new food hall can match by writing a check. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Serving tonight.
No onboarding calls. No three-month rollout. Connect, print, place. The hall pass is on phones by the time the doors open.
Connect your vendors' POS
Link Toast, Square, Clover, SpotOn, or Lightspeed across your vendors. We import the hall's history and start learning who visits which stall.
Regulr reads your hall
We scan your site, your vendor list, your Instagram. Generates the hall's voice, your quiz, your wallet pass. Automatically.
Drop QR at every stall
We print the QR table tents and NFC counter tags. Put them at every vendor, on the communal tables, at the front doors. Capture starts hall-wide on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot food halls only right now. Everything included, no per-message fees, founder-led setup.
2-Month Food Hall Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
One hall-branded wallet pass, every vendor
Vendor POS integration (Toast, Square, Clover, SpotOn, Lightspeed)
Cross-vendor voice (stall, perk, cadence)
Google review engine for the whole hall
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next night market or festival
How it works
Apply. Reply to an email, 2 minutes.
A walk through the hall with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Food hall questions.
Give every customer a reason
to try the next stall.
Set up in 15 minutes. First captured customers within a week.
No contract. No per-message fees. Just a fuller hall and more spread across every vendor.