Fill every seat.
Move every bottle.
Turn first pours into regulars.
Regulr connects to your POS, captures walk-in traffic onto your list, and runs personalized marketing on autopilot. The result is guests who come back more often, order another bottle, fill your jazz nights and winemaker dinners, and leave more 5-star reviews.
The problem
Your regulars love you.
Then they drift away.
Not because the pour was off. Because life got busy, a new spot opened down the block, and nobody nudged them back to their corner table. The data is brutal:
5%
increase in retention can lift profits 25–95% (Bain)
5–7x
more it costs to acquire a new guest than to keep one you have
$0
what the average wine bar spends on personalized retention today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and guests opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
First-timers into known regulars
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Resy reviews
Step 1: Capture
Turn every pour into a
known regular.
QR on the coaster. NFC at the bar. A 15-second branded quiz “red, white, or bubbles?”. A first pour on us, a free taste of the new arrival, or a held seat at the next winemaker dinner. Phone captured, wallet pass on their phone, before they finish the glass.
Scan the coaster
Coaster QR, bar-top NFC, table cards
Quick quiz
Red, white, or bubbles? 15 seconds
Personalized offer
First pour on us, free taste, held seat
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr reads your Toast, Square, or SpotOn data, learns who pours what, and writes messages in your bar's voice. The Pinot crowd hears about the new Willamette. The Old World drinkers get the Barolo flight. When a weekly regular goes quiet, that gap is the signal. No batch blasts, no generic loyalty spam.
Learns each guest's varietal preference and visit cadence
Writes in your voice, not generic loyalty templates
Picks the right channel, time, and pour for each person
Plugs into Toast, Square, SpotOn, Lightspeed, and Clover
Elena
Nightjar · Pinot regular
“Elena, the new Willamette Pinot just landed this morning. We poured one aside with your name on it. The bar's open till 11.”
New arrival: matches Pinot preference, 9 days since last visit
Marco
Nightjar · Weekly regular, fading
“Marco, it's been a few weeks. Your corner table is open Thursday and a pour of the Sancerre you love is on us. Pull up a stool whenever you're back.”
Win-back: weekly cadence broke, last visit 21d ago, Sancerre preference
Priya
Nightjar · Flight-night regular
“Priya, jazz night is back Thursday at 8 and the Barolo flight returns to the list. Your usual seat by the window is open. Want me to hold it?”
Jazz-night invite: flight buyer + Thursday cadence (3 of last 4)
3 guests, 3 totally different messages, all written by Regulr from POS data
Your cockpit
Your dashboard runs the bar.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
NIGHTJAR
DENVER · CO
Member
Elena Voss
Member since Mar '24 · Cellar Club
Year
28visits
Pour
Pinot
This week
Free pour
Use by Sun
NJ · 0028 · EV
Built in your colors. Lives on every regular's phone. Updates push in real time.
Lock screen
Live
Nightjar
now
Elena, the new Willamette Pinot just landed. We poured one aside for you. Stop by this week.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every guest you capture gets a branded wallet pass for your wine bar. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, almost no other wine bar can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for wine bars.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great pours
into Google 5-stars and Resy raves.
Google is where new guests find you. Resy is where they book. Most wine bars leave both to luck. After a good visit, Regulr identifies happy regulars from POS signals (repeat visit, bigger tab, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the last pour is still on their palate.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in guests searching for a wine bar
1 extra star drives 5–9% more revenue (Harvard Business School)
Strong Resy ratings fill the reservation book on quiet weeknights
POS confirms a visit
Tab closed, wine flowed. We know they were there.
Regulr scores satisfaction
Repeat regular? Bigger tab? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Resy, Yelp
“The Barolo flight is the best hour I've spent on a barstool this year. Three pours side by side, a server who actually knows the producers. Found my wine bar and my people.”
Elena V. · Google · 5★
“Came in for a glass, stayed for jazz night, now I'm here every Thursday. The corner table, the natural pours, the staff who remember my name. Worth the reservation.”
Marco S. · Resy · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some wine bars run a Cellar Club with tiers and member pours. Some have a tasting card they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Points per visit, Cellar Club tiers, birthday pours, anniversary milestones, member-only tastings. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running Toast Loyalty, Square Loyalty, or a homegrown tasting card? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture regulars and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your regulars get the same branded wallet pass. The program is just the rules on top.
Events
Fill every night
on autopilot.
Wine bars live on the calendar. Jazz nights, winemaker dinners, tasting flights, new arrivals from the importer. Regulr automatically pulls new events from your website, learns who cares about each, and pushes the right invite at the right time. The room fills before the doors open.
New arrivals & flights
Push to every guest whose palate matches the new bottle. Pour a glass aside for regulars. The Pinot crowd hears about the Willamette, the Old World drinkers get the Barolo flight.
Winemaker dinners & tastings
Auto-invite every guest who pulled up a stool in the last 12 months. The quiz on the coaster captures everyone new walking in. The seats are held before the menu prints.
Jazz nights & live music
Thursday jazz, Sunday vinyl sets. Push to the regulars who stayed late last time and hold the corner table they love. Every recurring night becomes a known-guest fill.
Quiet weeknights
Tuesday at 7 looking thin? Push the welcome glass to the work-from-home crowd on your list. Empty becomes full, $0 in marketing spend, no Instagram post needed.
Results
The pour speaks for itself.
Based on retention benchmarks across wine bars, bottle shops, and neighborhood hospitality.
+0%
Visit Frequency
Regulars come back more often
+0%
Tab Size
Extra glass, extra bottle
0x
Guest LTV
Every regular worth more over time
+0%
Google / Resy reviews
More ratings every month
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every visitor captured, every push opened, every redemption tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a wine bar capturing 150–250 guests a month at typical neighborhood volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Guests don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every regular you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Pinot drinkers, Old World crowds, flight-night regulars, Thursday-jazz faithful. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and refinement is a moat no new wine bar can match by writing a check. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Pouring tonight.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by the time the bar opens.
Connect your POS
Link Toast, Square, SpotOn, Lightspeed, or Clover. We import your service history and start learning who pours what.
Regulr reads your brand
We scan your site, your wine list, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop coasters & cards
We print the QR coasters and NFC bar-top tags. Put them on tables, on the bar, on the front door. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot wine bars only right now. Everything included, no per-message fees, founder-led setup.
2-Month Wine Bar Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Cellar Club wallet pass, your brand
POS integration (Toast, Square, SpotOn, Lightspeed, Clover)
Wine-native AI voice (varietal, pour, cadence)
Google & Resy review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next tasting or event calendar
How it works
Apply. Reply to an email, 2 minutes.
A glass with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Wine bar questions.
Keep the regulars
you already poured for.
Set up in 15 minutes. First captured guests within a week.
No contract. No per-message fees. Just more regulars at the bar.