Imagine if every guest
who tasted a wine became a regular.
Regulr learns every guest — their varietal preferences, their favorite nights, how they explore their palate. Then it reaches them at the perfect moment with a pour they'll love, not a generic blast. First-timers become regulars. Slow nights fill themselves. Your wine bar runs itself.
No credit card required · 5-minute setup · Cancel anytime
Connects to your POS in minutes
Follow one guest
This is Claire.
She visited with a friend for a birthday. The sommelier recommended a Willamette Valley Pinot Noir. “This is incredible — I never knew I liked Pinot.” She took a photo of the label. She meant to come back. Without Regulr, there's a 75% chance she never will. With Regulr, here's what happens instead.
The Discovery
Claire visits with a friend for a birthday. The sommelier recommends a Willamette Valley Pinot Noir. "This is incredible — I never knew I liked Pinot." She takes a photo of the label. She means to come back. She doesn't.
The Quiet Capture
Before they leave, the bartender mentions "join our list for first access to new pours." QR code → name + preference → wallet pass appears. 3 taps. Claire doesn't realize she just became more than a one-time visitor. No app download. It just sits in her wallet alongside her credit cards.
The Sommelier Touch
An email: "You loved the Domaine Drouhin Pinot — here's the story behind that vineyard, and three Oregon Pinots you'll want to try next." Not a promotion. A wine education moment. She reads it twice and forwards it to her friend. Wine industry emails hit 31.3% open rates when they're relevant — the highest of any industry.
The New Pour Nudge
Her phone buzzes with a wallet push: "Claire — we just opened a 2019 Sokol Blosser that's similar to the Drouhin you loved. Limited allocation. Come taste it this weekend?" She wasn't planning to go out. But she makes a reservation. Cost to you: zero.
The Regular + Table
She brings three friends for a tasting flight. "You have to try this place — the sommelier remembers everything." All three get wallet passes. The table multiplier begins. Average party size: 2.5–3.7 people. Groups of 6+ are up 8% year over year and spend ~$2,500 per visit.
The AI Save
6 weeks pass. Claire hasn't been in. AI detects the gap and her Pinot preference. "Claire — we're pouring a rare Burgundy this Saturday that your Pinot palate will love. Want us to save you a seat?" She RSVPs immediately. That's a guest worth $3,500+/year you almost lost to a forgotten photo of a wine label.
Claire's value without Regulr: $61 (one visit, never returns)
Claire's value with Regulr: $3,500+ per year (with friends she brings)
The wallet pass
The best way to build
an audience you own.
Every guest gets your branded card in Apple or Google Wallet. No app download. No punch card to lose. A direct line to every person who's ever sat at your bar or tasted in your room.
Build your audience
90% of guests keep the pass. Every visitor becomes a permanent contact you can reach anytime — not a follower at the mercy of an algorithm.
Reach them directly — for free
Push notifications land on the lock screen. “We just opened a Pinot similar to the one you loved.” No spam filter. No carrier fee. No algorithm. $0.00 per message.
Updates in real time
Visit count, loyalty tier, active rewards — the card updates live. New pour lists, limited allocations, wine dinner invites — all from the card they already carry.
Terroir
now
Claire — we just opened a 2019 Sokol Blosser. Your Pinot palate will love this. Saturday tasting?
TERROIR.
Wine Bar
Guest
CLAIRE DUBOIS
0
Visits
Pinot Noir
Go-to
RESERVE
Tier
Active Reward
Complimentary flight — next visit
TRR-3741
1:1 Marketing
Every guest gets the perfect pour
at the perfect time.
Regulr learns every guest — their varietal preferences, their preferred nights, their price point comfort, their event history. Then it reaches them on the right channel at the exact moment it will fill a seat or sell a bottle.
What AI learns about each guest
- Varietal preferences & taste profile
- Visit frequency & preferred nights
- Price point comfort (flights vs. bottles)
- Food pairing preferences
- Event attendance history
- Social pattern (solo, date, groups)
What it does with that knowledge
- Fills Monday–Wednesday slow nights with targeted offers
- Announces new pours to guests with matching taste profiles
- Promotes wine dinners & events to past attendees
- Recovers lapsed guests before they forget you
- Drives retail bottle sales from tasting favorites
Same day. Three guests. Three different messages.
Wallet push
“Claire — we just opened a Willamette Pinot that's similar to the Drouhin you loved last month. Limited allocation this weekend.”
“Tuesday is Sommelier's Choice night — half-price pours selected just for you. Based on your taste profile: a stunning Barolo we think you'll love.”
SMS
“It's been a while, Sarah. We've been saving a seat for you — and a 2018 Burgundy that has your name on it. Join us this week? —Terroir”
The table multiplier
Wine is inherently social.
Every regular brings 1.4 new guests.
Nobody goes to a wine bar alone (well, almost nobody). Average party size is 2.5–3.7 people. When Claire becomes a regular, she brings her book club, her date nights, her visiting friends. Each one gets a wallet pass. The table multiplier begins.
Month 1
15
lapsed guests recovered
Month 2
36
regulars (15 × 1.4 + new)
Month 6
85+
in your regular rotation
Groups of 6+ are up 8% year over year and spend ~$2,500 per visit — 5-20x a normal table. When regulars bring friends, they bring the best tables.
Free recovery estimate
How many guests is your wine bar losing every month?
Answer 3 quick questions. Get your personalized recovery estimate.
What type of wine bar?
Tap all that apply
What changes
This is what your wine bar
looks like with Regulr running.
You don't blast your whole list about every new bottle. You don't stress about empty Tuesdays. You don't watch first-timers walk out the door and wonder if they'll ever come back. Your wine bar fills itself.
Monday
AI re-engages 22 regulars who've gone quiet
AI identifies 22 regulars who haven't been in for 2+ weeks. Sends personalized messages referencing their favorite varietal and what's currently open that matches. 8 reservations come in by evening. You didn't send a single message.
Tuesday
Slow night? Not anymore.
AI sends "Sommelier's Choice Tuesday" to 40 guests matched by taste profile. "Based on your love of bold reds: a stunning Barolo, half-price tonight." 12 reservations come in. Tuesday revenue matches Thursday for the first time.
Wednesday
New allocation sells before you post on Instagram
A limited Napa Cab arrives. AI identifies all Cabernet lovers and sends first-access notifications: "We just received 2 cases of a 2019 Stag's Leap that matches your palate. Reserve yours?" 8 bottles reserved before you even take the photo for social.
Thursday
Wine dinner fills from AI invitations
Wine dinner next Saturday at $95/person. AI promotes to guests who've attended past events + high-spenders who haven't tried one yet. 6 seats filled by noon. Wine dinners generate $75–$125 per person — your highest-margin evening of the month.
Friday
Weekend preview — personalized for every palate
AI sends the weekend pour list to regulars — personalized: each guest sees the 3 wines on the list that match their taste profile. Claire sees the Oregon Pinots. Marco sees the Italian reds. Sarah sees the Burgundies. Open rate: 40%. Reservations pour in.
The transformation
Your wine bar, six months from now.
Monday–Wednesday covers up 45%.
The "dead nights" are busy now. AI fills slow nights by matching wines to palates — guests feel like you curated the evening just for them. Midweek AOV jumps from $14 to $22 when the right guests are in the room.
85+ regulars with wallet passes who get personalized new pour alerts.
Every time you open a special bottle, the right 30 people know before you post on social media. Limited allocations sell out from AI notifications alone. Your Instagram is marketing — your wallet pushes are revenue.
Wine dinners sell out in 48 hours.
AI invitations go to past event attendees and high-spenders who haven't tried one yet. Wine dinners generate $75–$125 per person — your highest-margin evening. Last three sold out before you printed a flyer.
Your sommelier's knowledge scales to every guest.
The sommelier/staff remembering preferences is the #1 loyalty driver in wine bars. With Regulr, every guest gets recommendations matched to their palate — even when the sommelier isn't working. Seated formal tastings convert 70.79% of visitors to purchasers.
Retail bottle sales up 30%.
Guests buy bottles of wines AI recommended they try. "You loved the Drouhin Pinot by the glass — take a bottle home?" That's the highest open rate of any industry (31.3%) driving actual purchases. You replaced generic email blasts with revenue.
You stopped losing 75% of first-timers.
The #1 reason wine bar guests don't come back isn't price or quality — it's that they forget. A wallet push referencing their exact taste profile solves that forever. Your repeat rate tripled. The guests you already have are worth 3x more now.
Real results
This is what wine bars see
in their first 90 days
0
Lapsed guests recovered / mo
$0
Revenue recovered / mo
0%
Midweek cover increase
0%
Return on investment
“Our Monday-Wednesday revenue went up 45%. AI fills slow nights by matching wines to palates — guests feel like we curated the evening just for them.”
Wine bar owner
Napa, CA
“We used to blast our whole list about new pours. Now AI sends the right wine to the right person. Open rates hit 40%. Bottles sell out before we post on social.”
Tasting room manager
Sonoma, CA
“Wine dinners used to take weeks of promotion. Now AI invites past event attendees and high-spenders. Last three sold out in 48 hours.”
Wine lounge owner
Denver, CO
The math
$400/mo in. $2,830/mo back.
Per location / month
Includes all capture channels, wallet passes, AI messaging, POS integration, taste profiling, new pour alerts, event promotion, and dashboard. Break-even: first 7 guests recovered.
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Common questions
You curated every bottle on your list.
Now make sure guests come back to taste them.
Every guest who sits at your bar could become a regular — someone who comes every week, tries new pours, buys bottles, brings friends, and fills your wine dinners. Regulr makes that happen for every guest, automatically.
No credit card required · 5-minute setup · Cancel anytime