Last Updated: March 26, 2026

Terms of Service

Regulr (operated by DNVR Curated LLC) · Denver, CO

These Terms of Service ("Terms") govern your access to and use of the services, website (regulr.ai), and platform provided by DNVR Curated LLC, doing business as Regulr ("Regulr," "we," "us," or "our"). By accessing or using our services, you agree to be bound by these Terms. If you do not agree to these Terms, do not use our services.

These Terms apply to all users, including business customers ("Merchants") who use our platform to manage customer retention, and end-user consumers ("Consumers") who receive communications or participate in loyalty programs through our platform.

1. Description of Service

Regulr is an AI-powered customer retention platform designed for local businesses. Our platform helps businesses retain and re-engage their customers through automated retention campaigns, personalized SMS and email messaging, digital wallet loyalty passes, appointment reminders, review request automation, and analytics.

Our services include but are not limited to:

• Integration with point-of-sale (POS) systems to ingest customer transaction data
• AI-powered analysis of customer behavior and visit patterns
• Automated SMS and email messaging campaigns
• Digital wallet pass creation and management (Apple Wallet and Google Wallet)
• Loyalty program management and rewards tracking
• Customer analytics dashboards and retention reporting

2. SMS and Text Messaging Terms

By opting in to receive text messages through our platform, you agree to the following:

2.1 Consent

You consent to receive recurring automated text messages from Regulr on behalf of participating businesses at the mobile number you provided. Consent is not a condition of any purchase. You may opt in by providing your phone number at the point of sale, through a website form, by adding a digital wallet pass, or by texting a keyword.

2.2 Message Types and Frequency

Messages may include appointment reminders, promotional offers, loyalty program updates, win-back offers, and review requests. Message frequency varies but typically ranges from 2 to 8 messages per month, depending on the participating business and your engagement.

2.3 Message and Data Rates

Standard message and data rates may apply. Check with your wireless carrier for details about your plan.

2.4 Opting Out

You may opt out of text messages at any time by replying STOP to any message. After opting out, you will receive a one-time confirmation message. No further messages will be sent unless you re-subscribe. You may also opt out by emailing brian@regulr.ai.

2.5 Help

For help, reply HELP to any message or email brian@regulr.ai.

2.6 Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. T-Mobile is not liable for delayed or undelivered messages.

3. Account Registration and Responsibilities

3.1 Merchant Accounts

To use our platform as a Merchant, you must create an account and provide accurate, complete information. You are responsible for:

• Maintaining the confidentiality of your account credentials
• All activity that occurs under your account
• Ensuring that your use of our platform complies with all applicable laws, including the TCPA, CAN-SPAM Act, and applicable state privacy laws
• Obtaining proper consent from your customers before adding them to any messaging or marketing programs through our platform
• Keeping customer data accurate and up to date
• Notifying us immediately of any unauthorized use of your account

3.2 Consumer Responsibilities

As a Consumer, you agree to provide accurate contact information and understand that the businesses you interact with may use Regulr to communicate with you. You may opt out of communications at any time as described in Section 2.

4. Acceptable Use

You agree not to:

• Use our services for any unlawful purpose or in violation of any applicable law or regulation
• Send unsolicited messages or spam through our platform
• Upload or transmit viruses, malware, or other harmful code
• Attempt to gain unauthorized access to our systems, servers, or other users' accounts
• Interfere with or disrupt the operation of our services
• Scrape, data mine, or use automated tools to extract data from our platform without written permission
• Use our platform to send messages to individuals who have not provided consent
• Impersonate another person or entity or misrepresent your affiliation with a person or entity
• Use our platform to send messages containing illegal, harassing, abusive, defamatory, or threatening content
• Resell, sublicense, or redistribute our services without written authorization

We reserve the right to suspend or terminate your account if we reasonably believe you have violated these Terms.

5. Intellectual Property

All content, features, functionality, software, designs, text, graphics, and other materials on the Regulr platform and website are owned by DNVR Curated LLC or its licensors and are protected by United States and international copyright, trademark, patent, and other intellectual property laws.

"Regulr" and our logo are trademarks of DNVR Curated LLC. You may not use our trademarks without our prior written consent.

You retain ownership of any content you provide to us (such as business information, logos, and customer data). By using our services, you grant us a limited, non-exclusive, worldwide license to use, process, and display your content as necessary to provide our services.

6. Payment Terms

Certain features of our platform require a paid subscription. By subscribing to a paid plan, you agree to pay the applicable fees as described at the time of purchase. Fees are billed in advance on a monthly or annual basis and are non-refundable except as required by law. We reserve the right to change our pricing with 30 days' notice.

Payments are processed securely through Stripe. We do not directly store your full credit card information.

7. Disclaimer of Warranties

OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

We do not warrant that our services will be uninterrupted, error-free, or secure, or that any defects will be corrected. We do not guarantee any specific results from the use of our platform, including any particular level of customer retention, revenue increase, or return on investment.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE SHORTLIST LLC, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE OUR SERVICES, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, OR OTHERWISE) AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR OUR SERVICES SHALL NOT EXCEED THE AMOUNTS YOU HAVE PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED DOLLARS ($100), WHICHEVER IS GREATER.

9. Indemnification

You agree to indemnify, defend, and hold harmless DNVR Curated LLC and its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of our services; (b) your violation of these Terms; (c) your violation of any applicable law or the rights of any third party; or (d) any content or data you provide through our platform.

10. Termination

We may suspend or terminate your access to our services at any time, with or without cause, and with or without notice. You may terminate your account at any time by contacting us at brian@regulr.ai.

Upon termination:

• Your right to use our services will immediately cease
• We may delete your account data after a reasonable retention period, subject to our Privacy Policy and legal obligations
• Any fees owed prior to termination remain payable
• Sections that by their nature should survive termination (including Intellectual Property, Limitation of Liability, Indemnification, and Governing Law) will survive

11. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Colorado, without regard to its conflict of law provisions. Any dispute arising out of or related to these Terms or our services shall be resolved exclusively in the state or federal courts located in Denver, Colorado, and you consent to the personal jurisdiction of such courts.

12. Changes to These Terms

We reserve the right to modify these Terms at any time. If we make material changes, we will update the "Last Updated" date at the top of this page and may notify you by email or through our platform. Your continued use of our services after the effective date of any changes constitutes your acceptance of the updated Terms.

13. Miscellaneous

• Entire Agreement: These Terms, together with our Privacy Policy and SMS Messaging Terms, constitute the entire agreement between you and Regulr regarding your use of our services.
• Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
• Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
• Assignment: You may not assign or transfer these Terms without our written consent. We may assign our rights and obligations without restriction.

14. Contact Information

If you have questions about these Terms, please contact us: