Every bar shows the game.
Only one knows
who's coming to watch it.
Regulr connects to your POS, captures game-day walk-ins onto your list, asks each one which teams they follow, and pushes the right game to the right fans every week. The result is regulars who pick your room for more games, spend more while they're in it, and come back the week the season returns.
The problem
Game day packs the room.
The schedule empties it.
Your regulars love watching at your place. But you only see them when there's a reason, and right now nobody's giving them one. The away weeks go quiet, the off-season goes silent, and the bar down the street is showing the exact same games. The math is brutal:
4+
visits a month from a regular during the season. Our internal benchmark from the sports-bar playbook.
0
of those visits are promised once the slate goes on the road or the season ends
5x
cheaper to bring back a fan you already have than to win a new one
But there's a deeper problem
Posting the schedule
is hope, not a plan.
You post the week's games on Instagram and hope the right people see it. They mostly don't. Email opens keep sliding, organic reach is a rounding error, SMS costs real money and gets filtered. Then there are wallet passes.
21%
avg open rate
Down a little more every year, more inbox tabs every cycle
~1.5%
organic reach
Your game schedule reaches a sliver of your followers
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑Free
per push, forever
No spam folder. No carrier filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the phone. No spam folder, no app to install. Downloads in seconds.
The answer
How Regulr works in 4 steps.
Capture
Walk-ins into known fans
Match
Right fans, right games
Deliver
Wallet push, free and instant
Grow
More game days per regular
Step 1: Capture
Turn game-day walk-ins into
fans you can reach.
QR on the table tent. A 20-second signup: phone number plus a 3-question quiz, and one question asks which teams they follow. A free basket of wings on their next visit, or a held table for the next big game. Phone captured, wallet pass on their phone, before the end of the quarter.
Scan the table QR
Table tents, coasters, the rail by the taps
Quick quiz
Which teams do you follow? 20 seconds
Personalized offer
Free wings next visit, table held for the next game
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr reads your Toast, Square, or Clover data, learns who orders what and when they show up, and writes messages in your bar's voice. The Broncos crowd hears about Sunday's kickoff. The trivia regulars hear about Tuesday. No batch blasts, no generic loyalty spam.
Knows each fan's teams, order pattern, and visit cadence
Writes in your voice, not a loyalty-template voice
Picks the right game, channel, and time for each person
Plugs into Toast, Square, and Clover
Marcus
The Press Box · Broncos + Chiefs fan
“Marcus, Thursday night football, Broncos and Raiders at 6:15. Your spot at the rail is open and the first round's on us.”
Game-day fill: follows Broncos and Chiefs, 9 of his last 12 visits were Broncos games
Dana
The Press Box · Trivia regular
“Dana, trivia at 7 and the Nuggets tip at 8:30 right after. First pitcher's on us if you bring the team.”
Slow-night turnaround: Tuesday regular, answered 4 of the last 5 trivia pushes
Priya
The Press Box · Faded since January
“Priya, football's back Sunday. Your table from last season is held for the noon games, nachos waiting.”
Season opener win-back: 11 visits last season, zero since the Super Bowl
3 fans, 3 different messages, all written by AI from the quiz and your POS data
Your cockpit
Your dashboard calls the plays.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
THE PRESS BOX
DENVER · CO
Member
Marcus Reyes
Member since Aug '25
Season
31visits
Teams
DEN · KC
This Sunday
Table held til kickoff
2:25 PM
PB · 0214 · MR
Built in your colors. Lives on every customer's phone. Updates push in real time.
Wallet push
Live
The Press Box
now
Marcus, kickoff Sunday at 2:25. Table held til the anthem, first basket of wings on us.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every fan you capture gets a branded wallet pass for your bar. Your colors, your logo, their teams. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Pushes are free, instant, and land the moment the week's slate is set. The bar down the street is still posting its schedule on Instagram. That's the edge.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, their teams
iPhone + Android
No app to install
The fan match
The right fans,
for the right games.
Game days are the whole business, and every bar in town is showing the exact same games. The edge isn't the TVs or the sound. The edge is knowing exactly which of your regulars cares about each game on the slate, and reaching just them.
01 · We ask on day one
One quiz question does the heavy lifting.
When a guest signs up, the 20-second quiz asks which teams they follow. Not their email preferences. Not their birthday month. The one thing that decides whether next Sunday belongs to you.
We never guess someone's team from order history or a zip code. We ask, on day one, and they tell us. It takes about four seconds.
Question 2 of 3
~4 sec
Which teams do you follow?
Tap all that apply. Stored on the profile, used every week. You pick the teams on the list, your market, your room.
02 · Every profile carries it
Teams live next to visits and orders.
From then on, each customer profile carries their teams alongside their visit history and what they order. Not a list of phone numbers. A roster.
Guest
Visits
Usually
Follows
Marcus R.
14 visits
wings, Modelo
Broncos · Chiefs
Dana W.
22 visits
trivia Tuesdays, hazy IPA
Nuggets · CU Buffs
Priya S.
11 visits
nachos, margaritas
Chiefs · College football
03 · The slate does the targeting
The week's games land. The pushes route themselves.
When the slate arrives, Regulr matches each game to its fans. The game-day push goes only to the people who follow a team that's playing. Chiefs fans get the Chiefs push. Nobody hears about a game they don't care about, which is why nobody opts out.
The Sunday slate
Week 7
11:00 AM MT
Cowboys at Giants
FOX
the 38 Cowboys fans and 11 Giants fans on your list get this push
2:25 PM MT
Broncos at Chiefs
CBS
the 207 Broncos fans and 142 Chiefs fans get theirs
6:20 PM MT
Packers at Eagles
NBC
26 Packers fans, 19 Eagles fans, one push each
Counts illustrative. Yours come from your own list.
What Marcus sees
The Press Box
now
Marcus, Broncos and Chiefs Sunday at 2:25. Your corner of the bar is open and the first basket of wings is on us.
One fan, one push, one reason to come in. Multiply by the whole roster, every week the slate is set.
Every other bar in town is showing the same game. This is how yours is the one they walk into.
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. A Broncos game-day push, a trivia-night fill, a smart attach, and a bracket-Saturday table hold. The same 4 tactics Regulr runs for sports bars.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Beyond Sundays
Own the whole calendar,
not just game day.
A sports bar's year is a string of moments: the big slate, the brackets, the fights, the dead Tuesdays in between. Regulr learns who shows up for each one and fills them on autopilot, in season and out.
The big slate
NFL Sundays, primetime, rivalry week. Each game matched to its fans and pushed with a held table or a first-round hook. The room fills before kickoff.
Bracket season
March Saturdays run 12 hours. Push the early session to the college crowd and hold booths for the regulars who camp all day. Watch parties become reservations.
Fight nights & race mornings
UFC cards and F1 mornings carry the off-season. The fans who came in for one become the crowd for the next, because now you can actually invite them.
The slow-night rhythm
Trivia Tuesday, wing Wednesday. Pushed to the nearby regulars who actually answer that kind of night. Dead rooms get a second wind, no ad spend.
Three plays that run your season for you.
A Play is a pre-built retention playbook Regulr runs to make you more money. These three run on the sports calendar itself: the slate, the dead nights between games, and the week the season comes back.
The moment
A game your fans follow hits the week's slate.
Game-Day Fill
Regulr matches each game on the slate to the fans who told us they follow those teams, then pushes only them, with a held table or a first-round hook. They were going to watch anyway. Now they watch at your place.
The moment
Tuesday and Wednesday, when the schedule gives you nothing.
Slow-Night Turnaround
Trivia, wing night, a midweek tipoff. Regulr pushes the nearby regulars who actually answer that kind of night, and the dead room gets a second wind without an Instagram post.
The moment
NFL kickoff, NBA tip-off, the first Thursday of the bracket.
Season Opener Win-Back
Fans who faded over the off-season get one perfectly timed push the week the season returns. The list you built last year shows up for the opener instead of drifting to whoever posted last.
Results
The box score speaks for itself.
Based on retention benchmarks across sports bars, taprooms, and eatertainment venues.
+0%
Visit Frequency
Regulars pick your room for more games
+0%
Tab Size
One more round, one more basket
0x
Regular LTV
Every regular worth more per season
+0%
Google reviews
More ratings every month
Pricing
Run a 2-month pilot.
We're onboarding pilot sports bars only right now. Everything included, no per-message fees, founder-led setup.
2-Month Sports Bar Pilot
60 days, everything included, cancel anytime
Unlimited AI game-day campaigns
Unlimited wallet push notifications
QR capture system + your custom teams quiz
Branded wallet pass, your colors and tiers
POS integration (Toast, Square, Clover)
Fan-match targeting on every week's slate
Google review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your season calendar
How it works
Apply. Reply to an email, 2 minutes.
Talk game plan with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Sports bar questions.
Stop posting the schedule
and hoping.
Set up in 15 minutes. First captured fans within a week.
No contract. No per-message fees. Just a room that fills when the right game is on.