Regulr is a customer retention platform for independent operators. The cult-followed craft brewery, the food hall with twelve vendors, the family restaurant on the corner. We give them the channel and the engine to bring people back, on a budget that fits.
Built for
Why we exist
Most local businesses spend their marketing dollars getting someone in the door once. Almost none of them spend on the second visit. That gap is what we close.
The math
The leak
60–70%
Of first-time customers never return
Most aren't unhappy. They just forget. The shop does nothing to remind them, and a competitor down the street eventually captures the next visit by default.
The fix
99%
Of wallet-pass messages get read
The wallet pass is the channel local businesses don't have yet. Lives on the customer's phone. Pushes land on the lock screen. No app to download, no carrier filter, no inbox to fight.
What Regulr is
Regulr connects to the POS or booking system you already use (Toast, Square, Clover, Mindbody, Boulevard, Lightspeed), pulls 90 days of history on day one, and starts running campaigns automatically. Six mechanisms run in parallel without you writing copy or picking a list.
First-visit follow-up
A welcome sent the day after a new customer shows up. On-brand and personalized, not a generic blast.
Frequency boost
A nudge when a regular slows down, before they churn. Timed to their pattern, not a calendar.
Wallet pass loyalty
Apple and Google Wallet. No app to download, push notifications included at zero marginal cost.
Win-back sequences
A multi-touch reactivation when a customer drifts past their normal visit interval.
Drops and events
Limited release announcements, ticketed event reminders, and pre-booking flows that fill the room.
Sentiment-routed reviews
Happy customers go to Google. Negative feedback routes privately so issues get caught early.
For brands that ship through retail, the three-tier system has always blocked them from knowing who actually buys their product. We close that gap with a serialized NFC + QR sticker on the carton.
Every retail buyer who taps becomes a member of your audience, on the wallet pass, in 15 seconds.
See the full pitch01
Owned audience
First-party retail buyers. Names, zips, product preferences. Yours, not the distributor's.
02
Direct push channel
Wallet push reads at 99%. No SMS bill, no email deliverability fight.
03
Retail pull-through
Buyers walk into stores asking for your SKU by name. Distributors notice.
04
State-launch leverage
The list compounds across distributor renewals and account reviews.
Serialized NFC + QR sticker on every retail can.
What we believe
01
Retention is a system, not a feature.
Most of what gets sold as customer retention is just a loyalty program. We run the full set: welcome, frequency, win-back, wallet, drops, reviews. Pick one and you have a feature. Run all six and you have a system.
02
The customer list is the asset.
Distributors don't share buyers. Retailers don't share buyers. Most loyalty vendors quietly own the data. We hold yours on your behalf, encrypted, and never use it to power anything outside your account.
03
The user never sees a generate button.
The AI is the engine, not the dashboard. Operators see a campaign that ran, a customer who came back, and a revenue number. The work of generating, targeting, and sending happens underneath.
What it costs
Starts at
$399 / month
Who Regulr is for
Cult-followed craft breweries with retail distribution. Food halls and brewpubs with regulars worth keeping. Independent restaurants and pickleball clubs and yoga studios. The kinds of places where a name remembered is the difference between third-string and a first call.
Craft breweries
Where retail buyers, taproom regulars, and limited-drop hunters live in different silos.
Food halls
Where vendors share a room but rarely share the customer.
Restaurants
From the 30-cover bistro to the four-location concept group.
Fitness & wellness
Pickleball clubs, yoga studios, climbing gyms, boutique fitness.
Also built for coffee shops, med spas, salons & barbers, and destination hospitality groups.
Where to start
Apply for a pilot and we'll build the system for your venue. Or browse the retention library, the most complete free resource on retention for local businesses on the internet.