Capture a walk-in in under a minute. The engine learns what each customer likes, picks the moment they are most likely to come back, and writes the message in your voice. You approve, it sends.
Tuesday, June 16
8:11
Lantern & Co.
nowMarcus, the new dry stout just dropped and it is moving fast. First pint is on us this week.
The broken way
If you have ever posted an event and watched four people show up, this is why.
~5%
of your followers see any post
The platform throttles organic reach to push you into ads. You built the audience. They own the distribution.
~21%
open rate, stuck in the Promo tab
Gmail buries it, and half of Gen Z has never opened a Promo folder. The list you built gets quieter every month.
Nothing
~70%
of independent venues have no retention at all
The honest truth for most shops: a tip jar full of Instagram handles and an owner with better things to do.
A wallet push lands on the lock screen. Read 99% of the time. Free to send. No algorithm tax, no spam folder. That is the channel Regulr builds around.
The engine
Capture is step one. You cannot message people you do not have, so we made opting in take under a minute: a QR on the cup sleeve or an NFC tap at the register, three quick questions, a wallet pass and a free perk on the phone before the first sip. From there the engine runs in the background.
5
layers of context per message
POS, brand, season, industry, customer history
99%
wallet push read rate
lock-screen delivery, every time
12-18%
offer redemption
on top-ranked retention drafts
$0
per wallet push
no per-message fees, ever
Every visit gets logged. After a few, it knows when they usually come in, what they usually order, and what they spend. The pattern is theirs, not an average.
Once a day, the engine weighs every customer against every reason to reach out: an event coming up, someone overdue for a visit, a new product they would probably like, a birthday.
The top candidate gets a draft in your voice, pulling from your approved perks and their real preference. Every message carries a written reason, so you always know why it was picked.
Wallet push if they have the pass, SMS if they do not. Wallet push is the default because it is free and read 99% of the time.
Every morning the drafts land in your daily queue. Read them, tweak them, or let them go. The engine handles the rest of the day on your sign-off.
What “in your voice” actually means
“Hi Hank! We miss you at Lantern & Co. Come back soon for a complimentary beverage on us! Cheers!”
Reads like a template filled in a form field
No reason, no specifics, no voice
“Hank, trivia is back Thursday at 7. First porter is on us if your team shows.”
Short, the way Lantern & Co. actually talks
Pulls his usual (the porter) from the POS
Ties to a real event, offer from the approved list
Events detected this week
Trivia Wednesday
7pm · from events page
New IPA release
Friday · from Instagram
Oktoberfest weekend
3 days · from events page
Sunday brunch pop-up
Sunday · from Instagram
Scanned daily · you can edit before anything sends
Four events. Eight drafts. Zero scheduling meetings.
Events on autopilot
Every morning Regulr scans your website and Instagram for new events: a trivia night, a product launch, a seasonal weekend. Each one becomes a marketing objective the engine knows how to work.
It figures out who came last time, who would love this one, and who has gone cold. A pre-event invite and a week-of reminder draft into your queue. Attendance attribution lands once the event wraps.
Scans your events page and Instagram every morning
Every new event becomes a marketing objective
Targets past attendees, lookalikes, and cold regulars differently
Drafts a pre-event invite and a week-of reminder
20-30% of event seats attributed to Regulr vs. ~5% organic
Your daily queue
Every morning the queue shows that day's drafts. Each one names the customer it is going to, the channel, the reason the engine picked it, and an inline edit button.
Approve one at a time while you are getting a feel for it, or clear the whole queue at once when you are in rhythm. Most owners are done in five minutes while their coffee brews.
Every draft shows who it is going to and why
Inline edit for tone, offer, or timing
Average time in queue: 5-8 minutes per day
Edit rate drops from ~15% to ~5% after 3 weeks as the voice file tightens
Flip to autonomous when you trust it, still editable anytime
Daily queue · today
Marcus T.
“Marcus, the new dry stout is moving fast. Pint on us this week?”
6 weeks since visit, usual was the porter, new stout just dropped
Jess R.
“Jess, birthday week. Come grab a free pour of whatever sour looks best.”
Regular, birthday this week, loves the sours
Devon K.
“Devon, trivia is back Thursday at 7. First round on us if your team shows.”
Trivia Thursday, attended twice before, 3 weeks quiet
5 more drafts below
Approve allA real draft. A real reason. One tap to send.
What it earns you
The math is not complicated. If the engine pulls one extra visit a month from each of your regulars, here is what that looks like by venue size. Conservative assumptions.
One location with a kitchen, roughly 300 people who visit twice a month or more.
ROI multiple
17x
A busy room or food hall, 12,000+ visitors a week.
ROI multiple
22x
Two to four locations, layered concepts, 1,500 cross-venue regulars.
ROI multiple
35x
Cut these numbers in half and you are still at 8-15x. Cut them in quarters and you are at breakeven plus the reviews. That is the worst case.
Free items, not discounts
Same customer, same gesture, four times the cost. Free items also redeem at twice the rate of percent-off: higher perceived value, lower actual cost, and no reference-price erosion on your menu.
4:1 perceived value-to-cost ratio
2x the redemption of percent-off
20-40% spend lift on the rest of the tab
Menu prices stay intact
Free item on their next visit
4:1Perceived value
$8
Actual cost
$2
Redeems at 55-70%. Draws them back for the visit. The tab averages ~$30 once they are in the door.
15% off their next visit
1:1Perceived value
$7.50
Actual cost
$7.50
Redeems at 25-40%. Trains the customer to wait for the next discount, so full-price visits get rarer over time.
Book a 15-minute call and we will map the engine to your venue, or build your plan yourself first and see exactly what your file would look like. No contract, no per-message fees.
Wallet push
free, read 99% of the time
SMS
when it matters
the longer story