Capture customers in 45 seconds. The engine learns what each one likes, picks the moment they're most likely to come back, and writes the message in your brand voice.
The broken way
If you've ever posted a trivia night and watched four people show up, this is why.
~5%
of your followers see any post
Meta throttles organic reach to force you into ads. You built the audience. They own the distribution.
~21%
open rate, stuck in the Promo tab
Gmail buries it, half of Gen Z has never opened a Promo folder. The list you bought, built, or inherited gets quieter every month.
Nothing
~70%
of independent venues have no retention at all
The honest truth for most bars and breweries. A tip jar full of Instagram handles and a founder with better things to do.
A wallet push hits the lock screen. 99% see it. Free to send. Zero algorithm tax. That's the channel Regulr builds around.
Capture
You can't send messages to people you don't have. Capture is step one. We built four ways to make opting in take 45 seconds, no app download, no friction.
Option 1
The classic. A poster behind the bar, a table tent on every table, an insert in your menu. Customer scans, answers 3 questions, gets a free perk, wallet pass saves on their phone. We ship printable PDF artwork branded to your venue, or you can print your own.
Option 2
A small sticker on the bar rail, table edge, or menu holder. Customer taps their phone. Instant. No scanning, no aiming a camera. NFC works on every iPhone since 2018 and every Android made in the last 7 years. Order pre-programmed stickers in bulk, or we send you a kit.
Option 3
Same tech, disguised as a normal coaster. Goes under every beer. Taps happen casually: someone picks up their pint, hovers their phone curious what it is, and they're in. The lowest-friction capture channel we've found. Custom-printed with your logo.
Option 4
Small acrylic stand on each table. QR on one side for iPhone users who still love their camera, NFC in the base for a tap. Two-for-one capture surface. We ship branded kits you drop on a table and forget about.
What happens after the tap
Phone opens the capture page
Their browser, no app.
3 quick questions
Name, zip code, 1 preference question (what they usually drink, how they heard about you, etc.).
One-tap to save the wallet pass
Apple Wallet or Google Wallet, instant.
They walk away with a free perk
To redeem on their next visit, and you have them in the system.
Total time: under a minute. Conversion in our pilots: 72% of people who start the quiz finish it.
The engine
Here's exactly what happens between a customer joining and a message appearing in your queue.
5
layers of context per message
POS, brand, season, sub-vertical, customer history
99%
wallet push open rate
lock-screen delivery, every time
12-18%
offer redemption
on top-ranked retention drafts
$0
per wallet push
no per-message fees, ever
Every visit gets logged. After a few, it knows when they usually come, what they usually buy, what they spend. The pattern is their pattern, not an average.
Once a day, the engine looks at every customer against every possible reason to reach out. Events coming up, someone overdue for a visit, a new product they'd probably like, a birthday.
The top candidate gets a draft written in your brand voice, pulling from your approved perks and referencing their actual preference. Every message carries a written reason: "This customer hasn't been in 6 weeks, last drink was the porter, we just dropped a stout."
Wallet push if they have one, SMS if they don't, email as a fallback. Wallet push is our preferred channel because it's free and 99% see it.
Every morning, the drafts drop into your daily queue. Read, tweak, or let it rip. The engine handles the rest of the day on your sign-off.
What "in your brand voice" actually means
“Hi Hank! We miss you at Lantern & Co. Come back soon for a complimentary beverage on us! Cheers! 🍻”
• Reads like a chatbot wrote it
• No reason, no specifics, no voice
• Emojis from nowhere
“Hank, trivia's back Thursday 7pm. First porter's on us if your team shows.”
✓ Short, like Lantern & Co. actually talks
✓ Pulls his last drink (porter) from POS
✓ Ties to a real event (trivia Thursday)
✓ Offer from the approved perk list
Events detected · last 7 days
Trivia Wednesday
May 1, 7pm · from events page
West Milkman IPA release
Fri Apr 25 · from Instagram
Oktoberfest weekend
Oct 4–6 · from events page
Sunday Brunch Pop-up
Sun Apr 28 · from Instagram
Auto-scanned daily · you can edit before any send
Four events. Eight drafts. Zero scheduling meetings.
Events on autopilot
Every morning Regulr scans your website and Instagram for new events. Trivia night, a beer release, Oktoberfest. Each one becomes a marketing objective the engine knows how to work.
It figures out who came last time, who'd love this one, and who's been cold. Pre-event invite and week-of reminder draft into your queue. Seat attribution lands when the event wraps.
Scans your events page and Instagram every morning
Every new event becomes a marketing objective
Targets last-attendees, lookalikes, and cold regulars differently
Drafts a pre-event invite and a week-of reminder
20-30% of event seats attributed to Regulr vs. ~5% organic
Your daily queue
Every morning the queue shows that day's drafts. Each one tells you the customer it's going to, the channel, the reason the engine picked it, and an inline edit button.
Approve one at a time when you're getting a feel for it, or bulk-approve the whole queue once you're in rhythm. Most owners clear it in five minutes while their coffee brews.
Every draft shows who it's going to and why
Inline edit for tone, offer, or timing
Average time in queue: 5-8 minutes per day
Edit rate drops from ~15% to ~5% after 3 weeks as the voice file tightens
Flip to autonomous when you trust it, still editable anytime
Daily queue · today
Marcus T.
“Marcus, hate to rush you but the new West Milkman dry stout is moving fast. Pint on us this week?”
6 weeks since visit, last drink was the porter, Stout just dropped
Jess R.
“Jess, birthday week. Come grab a free pour of whatever sour looks best to you.”
Regular + birthday this week + loves the sours
Devon K.
“Devon, trivia's back Thursday 7pm. First pint on us if your team shows.”
Pub trivia Thursday, attended twice before, 3 weeks quiet
5 more drafts below
A real draft. A real reason. One tap to send.
What it earns you
The math isn't complicated. If the engine pulls one extra visit per month from each of your regulars, here's what that looks like by venue size. Conservative assumptions.
Taproom with a kitchen, one location, ~300 people who visit twice a month or more.
ROI multiple
17x
8-12 vendors, a bar, 12,000+ visitors a week.
ROI multiple
22x
2-4 locations, layered concepts, 1,500 cross-venue regulars.
ROI multiple
35x
Cut these numbers in half and you're still at 8-15x ROI. Cut them in quarters and you're at breakeven plus the reviews. That's the worst case.
Free items, not discounts
Same customer, same gesture, four times the cost. Free items also redeem at twice the rate of percent-off. Higher perceived value, lower actual cost, no reference-price erosion.
4:1 perceived value-to-cost ratio
2× the redemption of percent-off
20-40% spend lift on the rest of the tab
Menu prices stay intact
Free pint on their next visit
4:1Perceived value
$8
Actual cost
$2
Redeems at 55-70%. Draws them back for the visit. Tab averages ~$30 once they're in the door.
15% off your next visit
1:1Perceived value
$7.50
Actual cost
$7.50
Redeems at 25-40%. Trains the customer to wait for the next discount. Full-price visits get rarer over time.
Founding partner pilot
We're taking a handful of founding partners at the pilot rate. You get the full system, full founder attention, and two months to see if it actually moves the needle.
POS connection, wallet pass design, capture artwork, voice file. You spend ~1 hour approving, we handle the rest.
I sit down with you and map the engine to your objectives: slow nights, event fills, win-backs, VIP rebooks. Roughly $1,500 of consulting, included.
Every two weeks during the pilot, we walk the numbers together and tune the voice, offers, and cadence. Your engine gets sharper each cycle.
2-month pilot
No contracts. Cancel anytime. You own your list.
Reviewed personally · ~24 hour reply
FAQ
Apply for a pilot and we'll show you exactly what your file would look like, built around your venue.
Wallet push
free, 99% see it
SMS
when it matters
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