Fill every table.
Bring regulars back more.
Turn first meals into a ritual.
Regulr connects to your POS, captures walk-in traffic onto your list, and runs personalized marketing on autopilot. The result is guests who come back more often, order the special, fill your slow nights and wine dinners, and leave more 5-star reviews.
The problem
Your regulars love you.
Then they drift away.
Not because the pasta was off. Because life got busy, a new spot opened down the block, and nobody nudged them back to their usual table. The data is brutal:
5%
increase in retention can lift profits 25–95% (Bain)
5–7x
more it costs to acquire a new guest than to keep one you have
$0
what the average restaurant spends on personalized retention today
But there's a deeper problem
The channels you've always
used are decaying.
Every year, the channels you rely on cost more and reach less. Email opens are sliding. Instagram organic reach has collapsed. SMS carriers filter aggressively and guests opt out. Then there are wallet passes.
21%
avg open rate
Down ~2% per year, more inbox tabs every cycle
~1.5%
organic reach
Cratered from 4–7% five years ago
SMS
↓$0.015
per message + rising
Carrier filtering, A2P fees, opt-out fatigue
Wallet Push
↑$0.00
per message
100% delivery. No filter. No opt-out wear.
Wallet passes are the same tech behind an airline boarding pass or a Starbucks card. Lives in Apple or Google Wallet, sends push notifications straight to the lock screen. No spam folder, no app to install. Downloads instantly.
The answer
How Regulr works in 4 steps.
Capture
First-timers into known regulars
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Resy reviews
Step 1: Capture
Turn every cover into a
known regular.
QR on the table tent. NFC on the check presenter. A 15-second branded quiz “pasta, pizza, or wine?”. A plate on us on their next visit, a welcome glass, or first dibs on the next wine dinner. Phone captured, wallet pass on their phone, before they finish the meal.
Scan the table tent
Table-tent QR, check-presenter NFC, menu cards
Quick quiz
Pasta, pizza, or wine? 15 seconds
Personalized offer
Plate on us, welcome glass, held seat
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr reads your Toast, Square, or SpotOn data, learns who orders what, and writes messages in your restaurant's voice. The carbonara regular hears about the guanciale special. The pasta-night crowd gets the Tuesday invite. When a monthly regular goes quiet, that gap is the signal. No batch blasts, no generic loyalty spam.
Learns each guest's dish preference and visit cadence
Writes in your voice, not generic loyalty templates
Picks the right channel, time, and plate for each person
Plugs into Toast, Square, SpotOn, Clover, and Resy
Nina
Tavola · Carbonara regular
“Nina, the guanciale just came in and the carbonara is on tonight. We saved your usual table. The kitchen's open till 10.”
Chef's special: matches carbonara preference, 9 days since last visit
Daniel
Tavola · Monthly regular, fading
“Daniel, it's been a few weeks. Your corner two-top is open Friday and a plate of the cacio e pepe you love is on us, with a glass to start. Pull up a chair whenever you're back.”
Win-back: monthly cadence broke, last visit 34d ago, cacio e pepe preference
Priya
Tavola · Pasta-night regular
“Priya, pasta night is back Tuesday and the first plate is on us. Your table by the window is open. Want me to hold it?”
Pasta-night invite: Tuesday regular (3 of last 4)
3 guests, 3 totally different messages, all written by Regulr from POS data
Your cockpit
Your dashboard runs the dining room.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
TAVOLA
DENVER · CO
Member
Nina Russo
Member since Mar '24 · House Table
Year
32visits
Dish
Carbonara
This week
Free plate
Use by Sun
TV · 0032 · NR
Built in your colors. Lives on every regular's phone. Updates push in real time.
Lock screen
Live
Tavola
now
Nina, the carbonara is on tonight and the guanciale just came in. We saved your usual table. See you after 6?
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every guest you capture gets a branded wallet pass for your restaurant. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, almost no other restaurant can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for restaurants.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
Step 4: Grow
Turn great meals
into Google 5-stars and Resy raves.
Google is where new guests find you. Resy and OpenTable are where they book. Most restaurants leave all three to luck. After a good meal, Regulr identifies happy regulars from POS signals (repeat visit, bigger check, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the last course is still on their mind.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in guests searching for dinner nearby
1 extra star drives 5–9% more revenue (Harvard Business School)
Strong Resy and OpenTable ratings fill the book on quiet weeknights
POS confirms a visit
Check closed, plates went out. We know they were there.
Regulr scores satisfaction
Repeat regular? Bigger check? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Yelp, Resy, OpenTable
“The cacio e pepe is the best plate I've had all year. House-made pasta, a server who knew exactly which wine to pour with it. Found my neighborhood spot and my people.”
Nina R. · Google · 5★
“Came in for a quick dinner, stayed for pasta night, now I'm here every Tuesday. The corner table, the wood-fire mains, the staff who remember my usual. Worth the reservation.”
Daniel S. · Resy · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some restaurants run a House Table club with tiers and member perks. Some have a punch card they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Points per visit, House Table tiers, birthday plates, anniversary milestones, member-only tastings. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running Toast Loyalty, Square Loyalty, or a homegrown punch card? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture regulars and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your regulars get the same branded wallet pass. The program is just the rules on top.
Events
Fill every night
on autopilot.
Restaurants live on the calendar. Pasta nights, wine dinners, chef's tastings, new seasonal specials from the kitchen. Regulr automatically pulls new events from your website, learns who cares about each, and pushes the right invite at the right time. The room fills before the doors open.
Specials & seasonal menus
Push to every guest whose usual dish matches the new plate. Hold a table for regulars. The carbonara crowd hears about the guanciale special, the wood-fire fans get the branzino.
Wine dinners & tastings
Auto-invite every guest who pulled up a chair in the last 12 months. The quiz on the table tent captures everyone new walking in. The seats are held before the menu prints.
Pasta night & weekly rhythm
Tuesday pasta night, Sunday supper. Push to the regulars who came last time and hold the table they love. Every recurring night becomes a known-guest fill.
Quiet weeknights
Wednesday at 7 looking thin? Push the welcome plate to the neighborhood crowd on your list. Empty becomes full, $0 in marketing spend, no Instagram post needed.
Results
The plate speaks for itself.
Based on retention benchmarks across restaurants, trattorias, and neighborhood hospitality.
+0%
Visit Frequency
Regulars come back more often
+0%
Check Average
Extra plate, extra glass
0x
Guest LTV
Every regular worth more over time
+0%
Google / Resy reviews
More ratings every month
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every visitor captured, every push opened, every redemption tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a restaurant capturing 200–300 guests a month at typical neighborhood volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Guests don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every regular you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Pasta-night regulars, special-chasers, weekend brunch crowds, Tuesday faithful. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and refinement is a moat no new restaurant can match by writing a check. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Serving tonight.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by the time the dining room opens.
Connect your POS
Link Toast, Square, SpotOn, Clover, or TouchBistro. We import your service history and start learning who orders what.
Regulr reads your brand
We scan your site, your menu, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop table tents & cards
We print the QR table tents and NFC check-presenter tags. Put them on tables, at the host stand, on the front door. Capture starts on day one.
Two-minute application · 48-hour review
Pricing
Run a 2-month pilot.
We're onboarding pilot restaurants only right now. Everything included, no per-message fees, founder-led setup.
2-Month Restaurant Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
House Table wallet pass, your brand
POS integration (Toast, Square, SpotOn, Clover)
Restaurant-native AI voice (dish, special, cadence)
Google & Resy review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next special or event calendar
How it works
Apply. Reply to an email, 2 minutes.
A meal with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
FAQ
Restaurant questions.
Keep the regulars
you already cooked for.
Set up in 15 minutes. First captured guests within a week.
No contract. No per-message fees. Just more regulars at the table.