Imagine if every guest
who walked in became a regular.
Regulr learns every guest — what they order, when they come, what brings them back. Then it reaches them with the perfect message at the perfect moment. Slow nights fill up. Regulars bring friends. Your dining room takes care of itself.
No credit card required · 5-minute setup · Cancel anytime
Connects to your POS in minutes
Follow one guest
This is Marcus.
He just had dinner at your restaurant. Great steak, loved the IPA on tap. Without Regulr, there's a 70% chance he'll never come back. With Regulr, here's what happens instead.
Marcus scans the QR code on the table
Takes a 20-second taste quiz — "What's your go-to order?" He picks "Steak & whiskey." Enters his phone number for a free appetizer on his next visit. You now have his name, phone, taste profile, and what he ordered tonight. He's no longer a stranger.
A branded loyalty pass drops into his Apple Wallet
Your restaurant's logo, his name, a "First Visit" badge, and his free appetizer offer. No app download. It just sits in his wallet alongside his credit cards. This is how you'll reach him for free, forever.
He gets a thank-you email with your story
"Thanks for joining us, Marcus. Here's a little about how we source our steaks..." A warm note with your chef's philosophy and a peek at this week's specials. Not a coupon blast — a relationship builder. He reads the whole thing.
His wallet pass lights up: "New IPA on tap you need to try"
A free push notification. AI knows Marcus is an IPA guy from his taste quiz. He screenshots it and texts his buddy. Cost to you: zero.
Marcus walks in — with a friend
He comes for the IPA. His friend Jake tries it too. Jake scans the QR code. Now you have two regulars. The friend multiplier is real: every regular you bring back brings 1.3 more guests on average. Marcus's $94 tab just became $220.
Marcus hasn't been in for 3 weeks — AI steps in
"Hey Marcus — we just got a dry-aged ribeye special this week that has your name on it. Your usual table's open Thursday at 7. Want me to hold it? —Chef Mike" He texts back "yes." That's $94 you would have lost. By month 3, Marcus has visited 6 times, spent $580, and brought 3 friends who each became regulars too.
Marcus's value without Regulr: $94 (one dinner)
Marcus's value with Regulr: $5,000+ per year (with friends)
The wallet pass
The best way to build
an audience you own.
Every guest gets your branded card in Apple or Google Wallet. No app download. No punch card. A direct line to every person who's ever eaten at your restaurant.
Build your audience
90% of guests keep the pass. Every diner becomes a permanent contact you can reach anytime — not a follower at the mercy of an algorithm.
Reach them directly — for free
Push notifications hit the lock screen. No spam filter. No carrier fee. No algorithm deciding who sees it. $0.00 per message.
Updates in real time
Visit count, loyalty tier, active rewards — the card updates live. New specials, slow night deals, event invites — all from the card they already carry.
The Corner
now
Marcus — new West Coast IPA on tap. Your kind of beer. Swing by tonight?
THE CORNER.
Kitchen & Bar
Guest
MARCUS JOHNSON
0
Visits
Steak & IPA
Go-to
GOLD
Tier
Active Reward
Free appetizer — next visit
CRN-2847
1:1 Marketing
Every guest gets the perfect message
at the perfect time.
Regulr learns every guest — what they order, when they dine, who they bring, what makes them come back. Then it reaches them with the right message on the right channel at the exact moment it will fill a seat.
What AI learns about each guest
- What they order and what they haven't tried yet
- How often they dine and which nights they prefer
- Their taste profile from the quiz (steak, seafood, craft beer)
- Whether they come solo, as a couple, or with a group
- When they start to drift — and what brings them back
What it does with that knowledge
- Fills slow nights with targeted wallet pushes at 3pm
- Recovers lapsed regulars with messages that feel personal
- Promotes new menu items only to guests who'd love them
- Times every message to when they usually dine
- Picks the right channel: wallet push, SMS, or email
Same day. Three guests. Three different messages.
SMS
“Marcus — we just got a dry-aged ribeye special that has your name on it. Your usual table's open Thursday at 7. Want me to hold it?”
Wallet push
“New Riesling on the list that pairs perfectly with your usual halibut. Available by the glass tonight.”
“James — you've dined with us 12 times this quarter. Here's a behind-the-scenes look at where Chef Mike sources the wagyu you love.”
The compounding effect
Restaurants are social.
Every regular brings 1.3 more guests.
When Marcus gets a wallet push about your new IPA, he doesn't come alone — he texts a friend. When that friend has a great time, they scan the QR code too. Now you have two regulars. Then four. Then eight. The friend multiplier compounds every single week.
Month 1
23
regulars recovered
Month 3
54
regulars (with friends)
Month 6
120+
in your regular rotation
Friends who get captured become regulars at a 42% higher rate than cold walk-ins — they already had a great meal through someone they trust.
Free recovery estimate
How many regulars is your restaurant losing every month?
Answer 3 quick questions. Get your personalized recovery estimate.
What kind of restaurant?
Tap all that apply
What changes
This is what your restaurant
looks like with Regulr running.
You don't stress about covers. You don't beg for Instagram engagement. You just open the doors and your dining room fills itself.
Monday morning
You check your dashboard over coffee
18 guests rebooked over the weekend — 12 from wallet push notifications, 4 from SMS win-backs, 2 from email. You didn't send a single message. Tuesday and Wednesday are already at 70% capacity.
Tuesday afternoon
Your slowest night fills itself
At 3pm, wallet passes light up for 340 guests: "Tuesday steal: $35 steak frites & a pint. Tonight only." By 5pm, 21 covers are booked. Your food cost on that steak is $11. That's $504 in revenue from a push notification that cost you nothing.
Wednesday
You tap a new seasonal IPA — it sells itself
Regulr identifies every guest whose taste quiz said "craft beer" or "IPAs" and sends a wallet push. 26 guests come in this week specifically for it. No Instagram post. No flyer. Just the right people hearing about the right beer.
Thursday
AI recovers a $2,400/year regular
Marcus hasn't been in for 3 weeks. AI knows his pattern, his preferences, and his favorite night. It sends a personal text about the dry-aged strip. He rebooks with a friend. That's $220 recovered from a single message.
Friday evening
You close the week. The numbers tell the story.
23 lapsed diners brought back. $2,847 in recovered revenue. The friend multiplier added 8 new guests who are already captured. Your dining room hit 95% capacity three nights this week. You spent $0 on ads.
The transformation
Your restaurant, six months from now.
Slow nights don't exist anymore.
Tuesday used to be a ghost town. Now it's your most profitable night per cover. A wallet push at 3pm fills 20+ seats by 6pm. The food costs you $11 per plate. The notification costs you nothing.
You know your guests like a neighborhood bar knows its regulars.
Not just their name — their go-to order, their favorite wine, whether they come for date night or guys' night, their birthday. Every message feels personal because AI has that context.
New menu items sell out without a marketing campaign.
When you put something new on the menu, Regulr identifies which guests would love it based on their taste quiz and order history. A wallet push goes out. Reservations come in. You've pre-sold the item before service starts.
Your regulars bring the whole crew.
Marcus comes every Thursday now. But he doesn't come alone — he brings friends, his girlfriend, his coworkers. Each one gets captured. The friend multiplier compounds: 23 recovered regulars become 120+ recurring guests in six months.
You stopped spending on ads to fill seats.
Your existing guests are worth 5x more now. They come back on cycle. They bring friends. They try new specials. Your customer acquisition cost dropped from $45 to nearly zero for repeat revenue. The money you spent on Instagram ads is now profit.
Real results
This is what restaurants see
in their first 90 days
0
Lapsed diners recovered / mo
$0
Revenue recovered / mo
0
Covers on slow nights
0%
Return on investment
“We used to dread Tuesdays. Now we fill 20+ covers every Tuesday with a single wallet push at 3pm. The cost? Zero. The revenue? Over $1,800 a week just from slow night fills. Regulr paid for itself in the first week.”
Jake Morrison
The Corner Pub, Denver
“The friend multiplier is real. We recovered 23 lapsed diners in month one. By month three, those 23 had brought in 30+ new regulars. Our Thursday nights went from 60% capacity to a waitlist. We haven't run an Instagram ad in four months.”
Sofia Reyes
Mesa Verde, Austin
“I love that 80% of our guest communication is through wallet passes — for free. When we tap a new seasonal beer, every craft beer lover in our system gets a push notification. Last week that drove 26 covers in one night. No coupon, no discount. Just the right message to the right people.”
Nico Alvarez
Tap & Barrel, Portland
The math
$400/mo in. $2,847/mo back.
Per location / month
Includes all capture channels, wallet passes, AI messaging, POS integration, taste profiling, slow night fills, and dashboard.
Start Free Trial14-day free trial · No credit card required · Cancel anytime
Common questions
You built a place people love.
Now make sure they come back.
Every guest who walks through your door could become a regular — someone who comes every week, brings friends, and thinks of your restaurant as their place. Regulr makes that happen for every guest, automatically.
No credit card · 5-minute setup · Cancel anytime