Last Updated: March 26, 2026

Privacy Policy

Regulr (operated by DNVR Curated LLC) · Denver, CO

This Privacy Policy describes how DNVR Curated LLC, doing business as Regulr ("Regulr," "we," "us," or "our"), collects, uses, shares, and protects the personal information of individuals who interact with our platform, website (regulr.ai), and services. By using our services, you agree to the practices described in this policy.

Regulr provides an AI-powered customer retention platform for local businesses including restaurants, salons, med spas, fitness studios, coffee shops, and other service-based businesses. Our platform helps these businesses re-engage their customers through personalized messaging, loyalty programs, and automated retention campaigns.

1. Information We Collect

1.1 Information Collected Directly From You

We may collect the following information when you interact with our services:

• Contact information: Full name, email address, phone number (including mobile number for SMS messaging)
• Account information: Login credentials, business name, and account preferences (for business users)
• Communications: Messages you send us, including support requests and feedback
• Preferences: Product preferences, dietary restrictions, service preferences, and other information you voluntarily provide through surveys, quizzes, or forms

1.2 Information Collected Through Our Platform

When businesses use Regulr to manage customer relationships, we process the following data on their behalf:

• Transaction data: Purchase history, transaction amounts, items purchased, and payment method type (we do not store full credit card numbers)
• Visit history: Date, time, and frequency of visits to participating businesses
• Loyalty and rewards data: Points balances, reward redemptions, and loyalty tier status
• Engagement data: SMS message delivery and response data, email open rates, offer redemptions, and wallet pass interactions

1.3 Information Collected Automatically

• Device and browser information: IP address, browser type, operating system, and device identifiers
• Usage data: Pages visited, time spent on pages, referring URLs, and interactions with our website
• Cookies and similar technologies: We use cookies, pixels, and similar tracking technologies as described in Section 8 below

2. How We Collect Information

We collect personal information through the following methods:

• Point-of-sale (POS) integrations: We integrate with POS systems (such as Square, Toast, Clover, and others) used by participating businesses to receive transaction and customer data
• Wallet pass enrollment: When you add a digital wallet pass (Apple Wallet or Google Wallet) offered by a participating business
• Website forms: When you fill out forms on our website or on pages hosted for participating businesses
• SMS opt-in: When you consent to receive text messages from a participating business through our platform, whether at the point of sale, through a web form, or by texting a keyword to a short code or phone number
• Direct interactions: When you contact us by email, phone, or through our website
• Automated collection: Through cookies, analytics tools, and similar technologies when you visit our website

3. How We Use Your Information

We use the information we collect for the following purposes:

• Retention campaigns: To send personalized messages on behalf of participating businesses, including win-back offers, re-engagement campaigns, and loyalty updates
• Loyalty programs: To operate and manage rewards programs, track points, and deliver earned rewards
• Personalized offers: To tailor promotions, discounts, and recommendations based on your purchase history and preferences
• Appointment reminders: To send reminders about upcoming appointments or reservations
• Review requests: To send follow-up messages requesting feedback or reviews after a visit
• Analytics and reporting: To provide participating businesses with aggregated insights about customer behavior, retention rates, and campaign performance
• Service improvement: To improve our platform, develop new features, and optimize the effectiveness of our retention tools
• Legal compliance: To comply with applicable laws, regulations, and legal processes

4. SMS and Text Messaging

This section specifically addresses our practices regarding SMS and text messaging, in compliance with the Telephone Consumer Protection Act (TCPA) and applicable regulations.

4.1 Consent

We only send SMS or text messages to individuals who have provided prior express written consent to receive such messages. Consent may be obtained at the point of sale, through a web form, by texting a keyword, or through wallet pass enrollment. Consent to receive text messages is not a condition of any purchase.

4.2 Message Types and Frequency

Messages sent through our platform may include appointment reminders, promotional offers, loyalty program updates, win-back offers, and review requests. Message frequency varies depending on the participating business and your interactions, but you can typically expect to receive 2 to 8 messages per month. Message frequency may vary.

4.3 Message and Data Rates

Standard message and data rates may apply to any text messages you receive. Please contact your wireless carrier for details about your messaging plan.

4.4 Opting Out

You can opt out of receiving text messages at any time by replying STOP to any message you receive from us. After you send STOP, you will receive a one-time confirmation message, and no further messages will be sent unless you re-subscribe. You may also opt out by emailing brian@regulr.ai with the subject line "SMS Opt-Out" and including the phone number you wish to unsubscribe.

4.5 Getting Help

For help or information about our messaging program, reply HELP to any message or email brian@regulr.ai.

4.6 Carriers

Carriers are not liable for delayed or undelivered messages. Compatible carriers include but are not limited to AT&T, T-Mobile, Verizon, Sprint, and other major U.S. carriers.

4.7 No Data Sharing for SMS Purposes

We do not sell, rent, or share your phone number or opt-in consent with third parties for their own marketing purposes. Phone numbers collected for SMS messaging are used solely to deliver messages through our platform on behalf of the businesses you have consented to hear from.

5. How We Share Information

We may share your personal information in the following circumstances:

• With participating businesses: We share customer data with the businesses you have interacted with, so they can manage their customer relationships and retention programs
• Service providers: We work with trusted third-party service providers who help us operate our platform, including:
  • Telnyx for SMS and text message delivery
  • Amazon Web Services (AWS) Simple Email Service (SES) for email delivery
  • Stripe for payment processing
  • Inngest for workflow orchestration
  • Vercel for website hosting
  • Supabase for data storage
• Legal requirements: We may disclose information if required by law, court order, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of Regulr, our users, or the public
• Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction

We never sell your personal information to third parties for their own marketing or advertising purposes.

6. Data Retention and Deletion

We retain personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Active customer data: Retained for the duration of the business relationship between you and the participating business, plus up to 24 months of inactivity
• Transaction records: Retained for up to 7 years to comply with tax and financial reporting requirements
• SMS opt-out records: Retained indefinitely to ensure we honor your opt-out request
• Analytics data: Aggregated and anonymized data may be retained indefinitely

Requesting Deletion

You may request deletion of your personal information at any time by emailing brian@regulr.ai with the subject line "Data Deletion Request." Please include your full name and the phone number or email address associated with your account. We will process your request within 30 days and confirm deletion by email. Note that some data may be retained as required by law or for legitimate business purposes (such as fraud prevention or financial recordkeeping).

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and employee training. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze site usage, and support our marketing efforts. Specifically:

• Google Analytics 4 (GA4): We use GA4 to collect anonymized data about website traffic, user behavior, and site performance. GA4 may use cookies to track sessions and distinguish users. Google's privacy policy applies to data collected through GA4.
• Essential cookies: Required for basic website functionality, such as session management and authentication
• Functional cookies: Used to remember your preferences and settings

You can control cookies through your browser settings. Disabling cookies may limit some functionality of our website.

9. Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will promptly delete that information. If you believe a child under 13 has provided us with personal information, please contact us at brian@regulr.ai.

10. Your Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with the following rights:

• Right to know: You may request a description of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it
• Right to delete: You may request that we delete your personal information, subject to certain exceptions
• Right to correct: You may request that we correct inaccurate personal information
• Right to opt out of sale or sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising
• Right to non-discrimination: We will not discriminate against you for exercising any of these rights

To exercise any of these rights, contact us at brian@regulr.ai. We will verify your identity before processing your request and respond within 45 days.

11. Other State Privacy Rights

Residents of Colorado, Virginia, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to those described above, including the right to access, correct, delete, and port their personal information, as well as the right to opt out of targeted advertising. To exercise these rights, contact us at brian@regulr.ai.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. If we make material changes, we will notify you by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our services after the posting of changes constitutes your acceptance of such changes.

13. Contact Us

If you have questions or concerns about this Privacy Policy, our data practices, or your personal information, please contact us:

To opt out of SMS messages, reply STOP to any text message or email brian@regulr.ai.

To request data deletion, email brian@regulr.ai with the subject "Data Deletion Request."