Who writes Regulr
Every article on Regulr is written and edited by Brian Boesen, founder of Regulr and City Curated. Brian writes from an operator's seat: City Curated publishes daily local-discovery newsletters to 300,000+ readers across Denver, Austin, Chicago, and Los Angeles, and Regulr runs customer retention for independent restaurants, bars, food halls, spas, fitness studios, and coffee shops. The retention playbooks you read on this site are the same ones Regulr ships inside venues every week.
Every byline on this site is a real person who did the work. The author photo, the LinkedIn link, and the bio on every article point to the same person: Brian.
How we research
Every statistical claim on Regulr traces to a source we read in full and link to directly. The sources we rely on most often:
- Primary industry bodies — National Restaurant Association, IHRSA, ISPA, AmSpa, the National Coffee Association, IBISWorld, ClubIntel, and equivalents for each vertical we cover.
- Peer-reviewed and institutional research — Bain & Company retention research, McKinsey hospitality benchmarks, Harvard Business Review case studies, Gartner SMS marketing reports.
- Platform research reports — Mindbody Wellness Index, Toast Restaurant Trends, Square quarterly reports, Sinch RCS benchmarks, Bloom Intelligence studies.
- First-party Regulr and City Curated data — aggregated, anonymized metrics from the campaigns we run, explicitly labeled as our own data every time it appears.
- Direct conversations with operators — owners, GMs, and marketing leads we work with daily. Quoted conversations are attributed to real, consenting individuals.
Every statistic links to its source so you can read the same research Brian read. When a source publishes a range, we publish the range. When a benchmark depends on methodology, we say so.
How we write
Every article follows the same four-step process:
- Research. Brian reads the primary sources, pulls the specific data points that hold up, and collects the operator conversations or first-party Regulr data that ground the piece.
- Outline. Structure is built first — thesis, sections, claims, and the evidence each claim rests on. AI tools assist with outline structure; the claim set is Brian's.
- Draft. The draft is written by Brian. Claude is used as an editing layer for clarity and grammar, the way a copy editor would be. The voice, judgment, and point of view stay human.
- Verify. Before publish, every source link is opened and read again. Every number is re-checked against the source it came from. Every quote is checked against the original transcript or email.
The result is articles that read like an operator wrote them, because an operator did.
How we use AI
Regulr is an AI product, and AI has a useful place in the editorial workflow. Here is exactly where it sits:
- Research surfacing. Claude helps locate relevant industry reports and primary studies. Brian then reads each one before citing it.
- Outline structure. For long-form pieces, AI helps stress-test section ordering and flag missing angles. The claim set stays with Brian.
- Copy editing. AI is a clarity-and-grammar pass, applied after the draft is complete. Every resulting sentence still passes through human review.
Quotes, case studies, statistics, and bylines are authored by humans. That is the line, stated plainly, so readers know what they are reading.
How we keep articles current
Regulr articles are reviewed on a rolling basis. When a source we cite publishes fresh data, we update the article inline, note what changed, and refresh the “last updated” date in both the visible header and the structured data.
The retention field moves quickly — SMS compliance rules, wallet pass standards, POS integrations, and platform benchmarks all change yearly. Articles carry their update history so readers can see what's current and what's been revised.
Corrections
If you find an error in a Regulr article, email brian@regulr.ai. Brian responds personally within 48 hours and updates the article in place. Material corrections carry a visible note at the top of the piece describing what changed and when.
Editorial independence
Regulr recommends competing products when they fit the reader better than Regulr would. Our vertical roundups cover Toast Loyalty, Square Marketing, Mindbody, Marsello, Thanx, FiveStars, and others alongside Regulr, and we tell readers plainly when a competitor is the right call for their situation.
Recommendations are based on fit, not compensation. Our vendor coverage runs without affiliate links, sponsored placements, or paid inclusion.
Privacy and data
Customer data from venues on the Regulr platform stays with the venue and is processed only to run the retention service. Where a venue's operational data appears in an article, it appears with written permission and anonymization of individuals. Full details live in our privacy policy.
Get in touch
Questions about our research on a specific topic, feedback on an article, or an industry data source you think we should be reading — email brian@regulr.ai. Brian reads every message. You can follow Regulr on LinkedIn for editorial updates and new article announcements.
These standards are a living document, reviewed each quarter. Last reviewed April 2026. Material changes are annotated with a revision note.