Connected Packaging puts a serialized NFC + QR sticker on the 6-packs you ship to retail. A portion of buyers tap or scan the sticker and opt in. They become known customers we can reach instantly through wallet push notifications. The first-party retail audience craft brewers have never had access to until now.
The retail channel craft brewers have been waiting for.
Anders
nowscanned a Pilsner 6-pack
Argonaut Wine
Brendan
12sopened your IPA drop push
Denver
Catherine
44sredeemed her free first beer
Northglenn
5 star review
2mBest Pils in Denver, hands down
Highlands Ranch
The problem
It's not a you problem. It's the structural reality of every craft brewery in America. Here's what you've already lived through this year:
Your distributor sells 100 brands. You don't know if they're actually working yours. Contract renewal comes up and you have nothing to negotiate with except hope.
Facebook costs more every year and converts worse. Instagram organic reach is under 5%. Trade shows are expensive nights out. Every channel gets less effective the more you spend.
Your seasonal IPA sells out at the taproom in two hours. The retail customers who would have killed for a 4-pack never knew about it.
Your taproom is your highest-margin channel. You have no way to drive retail buyers there. The two halves of your business never talk to each other.
When you launch in a new state, you start from zero. No audience to seed with. You hope the local distributor cares enough to push.
What you actually need is a list of the people who buy your beer. Until now, that list hasn't existed.
The reframe
The Stunt
An agency stunt. One window. Then nothing.
Recent example
AREA15 Signal Lager. Beautiful campaign. One beer, one venue, one window. The list ended when the keg did.
The Infrastructure
A 90-day pilot. Then a platform. Forever.
What it is
Regulr. The first connected packaging platform built as permanent retention infrastructure for craft beer.
You don't need an agency stunt. You need infrastructure.
How it works
Four steps from packaging line to permanent customer record. Designed to drop into your existing operations without a single workflow change.
Step 1 · Sticker
An NFC plus QR sticker on every 6-pack carton you ship. Applied at your packaging line. Invisible to TTB, distributors, and retailers. Each one carries a unique serial that ties back to the lot, the distributor invoice, and the retail account it landed at.
Step 2 · Scan
Buyer taps their phone or scans the QR code. A 30-second branded flow on your domain captures phone, zip, and three quiz questions you choose. A wallet pass adds to their phone. No app, no friction.
Step 3 · Push
You push them new releases, restock alerts, taproom invitations, and account-specific drops. Wallet push notifications land on their phone instantly, with SMS as a fallback channel.
Step 4 · Own
The list is yours. Distributors can't take it. Retailers can't see it. Anheuser can't buy it. It compounds with every can you ship from now on, and it travels with you to every new state you launch in.
Wallet
4:18 pm
Hazy IPA just landed at Argonaut
0.4 mi from you. They got 80 cases. Open Saturday at 10am.
Wallet
7:32 pm
Pils is back at your local
Davidson's restocked tonight. They were out for 11 days.
Wallet
11:04 am
Free pour, your name on it
Show this pass at any taproom. First beer is on us. Welcome in.
Three pushes. Three different jobs. One channel. Free to send.
What it does
Each one is built on the same primitive: a serialized sticker, a wallet pass, and a free push channel. The compound across all four is what makes this a platform instead of a campaign.
Your Hazy IPA lands at Argonaut Wine on Friday. Saturday morning, every wallet pass holder in Denver gets a push: Hazy IPA just hit Argonaut, 0.4 mi from you. Three hundred buyers walk in over the weekend. Argonaut sells out, calls the distributor for more, and the distributor pays attention.
Mechanic
Distributor invoice ingestion → geo-targeted push → pre-emptive demand at the shelf
Outcome
Retailer love. Sell-through lift. Distributor priority on your next release.
Brendan grabs a 6-pack at his local store and scans the sticker. He gets a wallet pass with a free first beer at any taproom perk. Two weeks later he drives near the Highlands Ranch taproom and the pass surfaces on his phone with the offer. He walks in. Free pour, comp logged, first-time visitor recorded.
Mechanic
Capture flow → wallet pass perk → geo-fenced surfacing → bartender scans for redemption
Outcome
Retail-to-taproom conversion. Taproom margin is 3-4x retail-channel margin.
You open your dashboard on Monday. Argonaut Denver: 480 scans this month, 320 unique buyers, performance +62% above the distributor average. Total Wine Cherry Creek: 80 scans, performance -44% below average. You flag the underperforming account for a conversation with the distributor. Negotiation leverage that didn't exist before.
Mechanic
Serialized scan → distributor manifest → retailer attribution → dashboard intelligence
Outcome
Per-retailer and per-distributor performance scoring. Real leverage at contract renewal.
When you launch in California next year, every loyalist who's ever moved to California, traveled there, or grabbed a Hazy IPA 6-pack at a Los Angeles liquor store gets a push: We just landed in LA. Three accounts carrying our Hazy IPA starting next week. Pre-loaded demand on day one of expansion.
Mechanic
Zip-aware customer record → state expansion event → targeted push to in-state subscribers
Outcome
Every new state launch starts with an existing audience instead of from zero.
The platform
Four capabilities. One platform. Built specifically for craft breweries selling through retail distribution.
Capability 01
Every scan creates a permanent customer record tied to a phone, a zip, a quiz response, and a retailer. The list lives on your balance sheet, not in a SaaS contract you can be cut off from. It belongs to your brewery the way your IP does.
Capability 02
Wallet push notifications cost zero per send and read 99% of the time. No SMS bill, no email open rate, no algorithm. The same channel that runs your boarding passes and concert tickets, repurposed for your retail audience.
Capability 03
Every can you ship grows the list. Every release brings new scans. Five years in, the list is the most valuable marketing asset on your balance sheet. It does not depreciate. It does not need a media buy to grow.
Capability 04
Per-retailer and per-distributor scan performance, scored against the rest of your network. Negotiation leverage at contract renewal. Visibility into which accounts move your beer and which ones bury it on the bottom shelf.
Live preview
A wallet pass on the left. The three pushes that follow over the next month on the right. No app downloads. No SMS sender ID. No email deliverability headaches.
Tap to flip
Release announcement
Your Brewery
2d ago
Hazy IPA drops Friday
Limited 800 cases. Six accounts statewide. We'll tell you which one is closest to you on Friday morning.
Restock alert
Your Brewery
now
Pils is back at Davidson's
They restocked at 4pm. Last time they had it, it sold out in 9 days. Davidson's is 0.6 mi from your zip.
Taproom invitation
Your Brewery
3h ago
Free pour, on us
You've been a member 2 weeks. Show this pass at any taproom for your first beer free. Open till 11 tonight.
The value
An asset that compounds. The audience grows with every 6-pack you ship, and every push you send strengthens the channel that delivered it.
Asset value
Owned audience asset
Year 1
Real first-year lift
First buyers opt in. The list forms and starts driving repeat retail purchases out the gate.
Year 2
The asset compounds
Repeat readership. New drops land on a known list. Retailers feel pull-through.
Year 3
Most valuable line item
Audience travels with you. Distributor renewals, new states, every account.
Magnitude depends on your volume and capture rate. The shape doesn't.
Why now
Wine has its category leader. Spirits have theirs. Craft beer has nobody. The first brewery to ship a real, ongoing connected packaging program at scale becomes the case study every other brewery learns from.
Trade Press · Illustrative
Vol. 18 · Issue 247
BREWBOUND
The journal of record for craft brewing
Cover Story · Craft Beer
Exclusive“How [your brewery] became the first craft brewery in America to ship a working connected packaging program and what every other brewery should learn from it.”
Inside the rollout that turned every can into a direct line to the drinker, every retail shelf into a list, and every release into a 24-hour sellout.
Trade desk
8 min read · Apr 2026
Wine
19 Crimes
Owned the AR-on-bottle moment in 2017.
Spirits
Casamigos
Owned the celebrity-tequila playbook.
The stunt
One-window agency play
Beautiful campaign. One beer, one venue, one window. The list ended with the keg.
Craft Beer · The open shelf
Could be you.
The brewery that takes it gets the next two years of every panel, every podcast, every trade headline.
The pilot
Reversible. Low-stakes. Designed so you can say yes without a board memo.
90-Day Pilot
Built to be a yes.
One SKU. One state. 90 days.
What's included
Sticker design
We design the sticker (NFC + QR redundancy) to your brand and your carton form factor.
Wallet pass program
We build the wallet pass program in your brand voice. Apple Wallet and Google Wallet, both supported on day one.
Serialized data architecture
We ship the serialized data layer that ties each scan back to the lot, invoice, and retailer.
Distributor integration
We integrate with your distributor (or hand-import lot and invoice data if they won't play yet).
Retail dashboard
We set up your retail intelligence dashboard with per-account scan velocity and distributor scoring.
Measurement
We measure scan rate, opt-in rate, repeat scan, taproom redemption, and retailer-level scan velocity.
The 90-day arc
Days 1-21
Setup
Sticker, wallet pass, and data plumbing built. First test cartons run on your line.
Days 22-60
Live pilot
Cartons in market. Daily scan data flowing. First push notifications go out.
Days 61-90
Review + decide
Full readout: scan rate, repeat scan, taproom redemption, per-retailer velocity.
The ask
If you're already a Regulr taproom customer, this is an extension on top of what you have. If you're new to Regulr, this is the cleanest first-step product in our lineup.