Regulr connects to Square Appointments, learns each client's real visit rhythm per service, and runs rebooking nudges timed to when they're due, last-minute chair fills, and win-backs that run themselves. The result is a fuller book, fewer empty chairs, and clients who keep coming back.
Tuesday, June 16
8:11
Golden Hour Salon
nowSarah, you're about due for color. Dana has a Thursday 11:00 open this week if you want your usual spot.
The problem
Not because the color got worse. Because six weeks quietly became ten, a new place opened down the block, and nobody reminded her she was due. A generic booking tool waits until she has been gone 90 days. By then a six-week color client has missed two cycles and found another chair.
6 wks
how fast a color client is due again, and how fast a missed one starts to drift
5%
retention lift can raise a salon's profits up to 95%
$0
what the average independent salon spends on client retention today
Marketing on autopilot
It's a whole front desk that never sleeps. It learns each client's rhythm, reaches every one the right way, and gets sharper with every appointment.
Regulr learns each client's real rhythm per service. Color runs four to six weeks, highlights eight to ten, cuts six to eight. When she's due but hasn't booked, Regulr sends her a nudge with a booking link. When a cancellation opens a chair, it texts the clients who are due and free at that time. You never write a word.
Sending today
AutoEvery client, when they're due, who has booked, and who's quietly slipping away. So you catch a color client at week five, not three months after she found another chair.
Walk-ins and first-timers join your list right at the front desk, with their service and a way to reach them. No clipboard, no app to download. So a one-time visit becomes someone you can bring back for visit two.
At the front desk
+37 this weekMaya joined
Balayage + gloss
Every appointment teaches Regulr what actually brings clients back. It shifts timing and wording toward what's working. So every month pulls a little harder than the last.
Return visits
+18%this quarter
Milestone perks your clients carry on their phone: a complimentary gloss or deep-conditioning treatment after a set number of visits. No app, no punch card to lose. So a free add-on brings them back, not a discount that trains them to wait for one.
Loyalty
8 / 102 more visits to a complimentary gloss
A pass in Apple or Google Wallet is a line straight to the phone that you own: delivered every time, no per-message fees, no spam folder, nothing to install. So the channel you lean on most costs nothing and never gets filtered.
Golden Hour Salon
APPLE & GOOGLE WALLET
Client
Jess
Your client list already lives in your booking software. Connect Square and it comes alive.
Regulr learns each client's service rhythm from real appointments.
Due-date nudges, rescued cancellations, and win-backs, all sent for you.
Step 1: Capture
QR at the front desk. A tap on the booking confirmation. A 15-second question, her usual or something new. A complimentary treatment on her next visit, or early access to the calendar. Phone captured, wallet pass on her phone, before she's out of the chair.
Scan at the front desk
QR at the desk, on the mirror station
Quick question
Her usual, or something new? 15 seconds
Personalized offer
Free treatment add-on, early booking access
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
Regulr reads your Square Appointments history, learns each client's rhythm per service, and writes messages in your salon's voice. The color client hears from you at week five. The client whose slot just opened hears about tomorrow's 2:00. No batch blasts, no generic 90-day “we miss you” template.
Learns each client's service rhythm, per service
Writes in your voice, not a generic booking template
Picks the right client and moment for every open chair
Connects to Square Appointments, the software you already use
Sarah
Golden Hour Salon · Color client, due
“Sarah, you're about due for color. Dana has a Thursday 11:00 open this week if you want your usual chair.”
Rebooking: color runs 5 weeks, she's at week 5 and hasn't booked
Maya
Golden Hour Salon · Free tomorrow at 2
“Maya, a 2:00 opened up tomorrow with Dana. It has your name on it if you want it.”
Cancellation rescue: due for color, calendar shows her open at that time
Jess
Golden Hour Salon · 8 weeks away
“Jess, it's been 8 weeks. We still have your gloss formula on file. Come sit back in Dana's chair.”
Win-back: overdue color client, last visit 8 weeks ago, formula on file
3 clients, 3 totally different messages, all written by Regulr from your booking data
Your cockpit
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
A quick 15-minute call, no pressure, no commitment.
Book a CallGOLDEN HOUR SALON
DENVER · CO
Member
Client since Mar '24
Year
9visits
Service
Color
This visit
Complimentary gloss add-on
Book by Sun
GH · 0247 · JR
Built in your colors. Lives on every client's phone. Updates push in real time.
Wallet push
Live
Golden Hour Salon
now
Jess, you're about due for color. Dana has Thursday 11:00 open this week if you want your usual chair.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Every client you capture gets a branded wallet pass for your salon. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Wallet push notifications are free, instant, and land right on the phone. Right now, zero other independent salons can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
A quick 15-minute call. We'll show you the exact rebooking nudges, chair fills, and win-backs Regulr would run for your salon, built from your own services and your own calendar.
15 minutes, no pressure, no commitment.
Type your salon's name. We read your service menu, your reviews, and your Instagram, and show you the plays we would run, written in your voice, with your services in the messages. No card, no account.
Like it? Activate it yourself at founding pricing.
The plan for
Marlowe & Co.
Voice: warm, precise, blonde-obsessed
Quiet Tuesday Treatment Hour
wallet pushSarah, 6 visits, due every 6 weeks
Sarah, your color is about due and Tuesdays are quiet this week. Book any service and the deep-conditioning add-on is on us, 2 to 4pm.
Sample play. Yours is built from your own services, reviews, and Instagram.
Step 4: Grow
Google is where new clients find a salon. Yelp is where the research crowd lands. Most salons leave both to luck. After a great visit, Regulr identifies happy clients from booking signals (rebooked on the spot, bigger service, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while she's still admiring it in the mirror.
Without Regulr
2-3
reviews/month
With Regulr
15-25
reviews/month
Higher Google rank pulls in clients searching 'balayage near me'
1 extra star on Yelp drives 5-9% more revenue (Harvard Business School)
Reviews are the #1 thing new clients check before booking a chair
Booking confirms a visit
Service booked, service done. We know she was in the chair.
Regulr scores satisfaction
Rebooked on the spot? Bigger service? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the color is fresh
One tap to post
Direct link to Google, Yelp, Tripadvisor
“Dana nailed my balayage. The blend is so natural and it grew out beautifully. Best colorist I've found in Denver, hands down.”
Sam C. · Google · 5★
“A year in and my color is perfect every time because they keep my formula on file. Marisa always remembers exactly what I want. Already booked my next visit.”
Mia R. · Yelp · 5★
Loyalty, your way
Some salons want a points program. Some have a punch card they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Points per visit, service credits, birthday treatments, milestone perks after a set number of visits. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Already running Square Loyalty or a homegrown punch card? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Just want to capture clients and send messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your clients get the same branded wallet pass. The program is just the rules on top.
Retail
Every color client should leave with the products that protect it. Most walk out empty-handed. Regulr nudges each client to the take-home care that matches her service, timed for when the bottle runs low, so her color lasts longer and your retail shelf finally moves.
Push the sulfate-free shampoo and gloss that keep her color bright to the clients who just had color. Retail that used to gather dust starts moving, matched to what each client actually needs.
Regulr learns how long a bottle lasts and reminds her before it's empty. A reorder link, one tap. The product she loves never lapses, and the sale comes back to you.
Right after a five-star visit, Regulr asks her to send a friend. The friend gets a warm intro and a first-visit perk, and lands in your book already captured.
Adding extensions, a keratin treatment, a brow service? Regulr tells the clients most likely to want it, matched to what they already book. It fills its first week from your own chairs.
A Play is a pre-built retention playbook Regulr runs to make you more money. Each works a different part of your salon, from the color client who's due to the chair a cancellation left empty.
The moment
A color client hits week five and hasn't rebooked.
Regulr learns each client's real rhythm per service. Color runs four to six weeks, highlights eight to ten. At week five, when she's due but hasn't booked, Regulr nudges her with a booking link before she drifts to another chair.
The moment
A cancellation opens tomorrow's 2:00.
A cancellation opens tomorrow's 2:00. Regulr texts the clients who are due for that service and free at that time, so the chair fills itself instead of sitting empty for the afternoon.
The moment
A regular is eight weeks out and slipping away.
She's overdue and drifting. Regulr reaches her with the one line only you can say: we still have your formula on file. Come sit back down in your stylist's chair.
The moment
The slow weekday afternoons, long after the weekend rush.
Your weekends are booked solid, so every slow weekday hour is pure margin. Regulr fills it by offering a complimentary treatment add-on with any service, never a discount that trains clients to wait for one.
Results
Based on retention benchmarks for independent local businesses.
+0%
Visit Frequency
Clients rebook on time, not late
+0%
Spend per Visit
Retail and add-on treatments
0x
Client LTV
Every regular worth more over time
+0%
Google / Yelp reviews
More ratings every month
Pricing
We're onboarding a founding group of salons at half the standard rate, locked in for as long as you're with us. One rebooked color client pays for the month. Everything included, no per-message fees, concierge setup. Limited time.
Founding Salon Pricing · Limited Time
50% off the standard rate, locked in for life. Single location. $249 per location for 2+.
Unlimited Regulr campaigns
Unlimited wallet push notifications
Front-desk capture + custom intake
Client wallet pass, your brand
Square Appointments integration
Salon-native voice (service, formula, rhythm)
Google & Yelp review engine
Founder-led onboarding
A quick 15-minute call, no commitment.
Inside the founding program
Founding rate locked in for as long as you stay
Concierge setup, you don't lift a finger
Weekly check-ins on what's working
Built around your busiest booking season
How it works
Book a call. 15 minutes, no commitment.
We build your setup. Concierge, brand voice and all.
Flip it on. Billing starts right before launch, rate locked.
Rather skip the application?
Build your salon's plan free in 2 minutes, then activate it yourself at the same founding rate: $299/month, cancel anytime. No call, no waiting.
Built to compound
Other marketing fades the day you stop paying. Regulr does the opposite. Every walk-in captured, every push opened, every redemption tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a salon capturing 200-400 new clients a month at typical volume.
Wallet passes have 96% retention at 30 days. Clients don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every client you capture stays captured.
Every send teaches the engine who responds to what. Color clients, blowout regulars, weekday afternoons, weekend rush. Month 12 messaging beats month 1 by a mile, no work from you.
Twelve months of capture, segmentation, and refinement is a moat no new salon down the street can match by opening with a clean Instagram. The longer you run, the harder you are to catch.
Setup
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tomorrow's first appointment.
Link Square Appointments. We import your client history and start learning each client's service rhythm.
We scan your site, your service menu, your Instagram. Generates your voice, your intake, your wallet pass. Automatically.
We print the QR cards and NFC tags. Put them at the front desk, the mirror stations, the checkout. Capture starts on day one.
15-minute call · book any time
FAQ
Set up in 15 minutes. First rebooking nudges within a week.
No contract. No per-message fees. Just a fuller book and fewer empty chairs.