Fill your prime-time courts.
Sell out every league.
Pack the bar after.
Regulr connects to your booking system and counter, captures players onto your list, and runs personalized marketing on autopilot. The result is players who come back more often, book more court time, fill your leagues and events, spend more at the bar, and leave more 5-star reviews.
Tuesday, June 16
8:11
Rally Yard
nowJordan, haven't seen you on the courts in two weeks. Your Thursday open-play spot is still open, first hour is on us.
The problem
Your players love it here.
Then life gets busy.
Not because the courts got worse. Because their league wrapped, a new venue opened across town, and nobody reminded them you're still here. The data is brutal:
7 in 10
of America's 24 million pickleball players are casual, playing just 1 to 7 times a year (SFIA)
67%
more a returning player spends per visit than a first-timer (restaurant data)
5 to 7x
more it costs to win a new player than to keep one you already have (Bain)
Marketing on autopilot
Marketing that runs itself, and knows exactly who to bring back.
It's a whole marketing team in one tool. It learns who your players are, reaches each one the right way, and gets sharper with every booking.
Every player becomes a regular you can reach
A quick scan at the front desk turns an anonymous walk-in into a known player, with their level, their usual time, and a way to reach them. No clipboard, no app to download. So open play stops being strangers and starts being a list that grows itself.
At the front desk
+37 this weekMaya joined
Open play, 4.0
The right message, sent for you
Regulr learns when each player books and what they play, then writes and sends the right nudge automatically: win-backs, league openings, off-peak fills. So the right regular gets the right reason to come back, and you never write a word.
Sending today
AutoA dashboard that knows your players
See every regular, who's drifting away, when they play, and what each campaign earned you. So you catch someone slipping before they're gone, not a season after.
It gets sharper with every booking
Every booking teaches it what actually brings people back. Regulr shifts timing, offers, and wording toward what's working. So every month pulls a little harder than the last.
Return visits
+18%this quarter
A membership and loyalty program, built in
Court credits and rewards your players carry on their phone. No app, no plastic card to lose. So a free court hour brings them back, not a discount that trains them to wait for one.
Loyalty
8 / 102 sessions to a free court hour
The wallet pass: your one free channel
A pass in Apple or Google Wallet is a line straight to the phone that you own: delivered every time, no per-message fees, no spam folder, nothing to install. So the channel you lean on most costs nothing and never gets filtered.
Rally Yard
APPLE & GOOGLE WALLET
Member
Jordan
The answer
How Regulr works in 4 steps.
Capture
Walk-ins into known players
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Yelp reviews
Step 1: Capture
Turn every player into a
known regular.
Scan at the front desk. QR on the scorecard or table tent. A 15-second branded quiz “open play or leagues, and what's your level?”. A free court hour next time, a clinic spot, or an app at the bar. Phone captured, wallet pass on their phone, before they leave the building.
Scan at the desk
QR on the scorecard, NFC at the front desk
Quick quiz
Open play or leagues? What's your level? 15 seconds
Personalized offer
Free court hour, clinic spot, app at the bar
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
Booking data in.
Personalized marketing out.
Regulr reads your booking system and the counter (Square, Clover, or Lightspeed), learns who plays what and when, and writes messages in your venue's voice. The 4.0 league crowd hears about the next ladder. The open-play regulars get the slow-Tuesday fill. No batch blasts, no generic punch-card spam.
Learns each player's level, usual time, and visit cadence
Writes in your voice, not generic loyalty templates
Picks the right channel, time, and offer for each person
Plugs into Square, Clover, and your court-booking system
Sam
Rally Yard · 4.0 league regular
“Sam, the fall 4.0 ladder opens Monday. We held your usual Tuesday slot. Tap to confirm before it goes live to the wait list.”
League fill: matches 4.0 level, played the last 3 seasons, books Tuesdays
Maya
Rally Yard · Open play + bar
“Maya, you and the crew are on court 3 at 6 tonight. Want a pitcher and a board of wings waiting when you wrap?”
Court-to-table: open-play booking confirmed, usually orders at the bar after
Jordan
Rally Yard · Regular fading
“Jordan, haven't seen you on the courts in 2 weeks. Your Thursday open-play spot is still open, first hour is on us.”
Win-back: weekly player, last booking 14d ago, Thursday open-play preference
3 players, 3 totally different messages, all written by Regulr from your booking data
Your cockpit
Your dashboard runs the venue.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
RALLY YARD
DENVER · CO
Member
Sam Chen
Member since Mar '24
Year
162visits
Level
4.0 DUPR
This week
Free court hour on us
Book by Sun
RY · 0247 · SC
Built in your colors. Lives on every player's phone. Updates push in real time.
Lock screen
Live
Rally Yard
now
Sam, the fall 4.0 ladder opens Monday. We held your Tuesday slot. Tap to confirm before it goes live to the wait list.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every player you capture gets a branded wallet pass for your venue. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Wallet push notifications are free, instant, and land right on the lock screen. Right now, almost no other pickleball venues can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for pickleball venues.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
See the exact plan we would run for your venue
Type your venue's name. We read your site, your reviews, and your Instagram, and show you the plays we would run, written in your voice, with your leagues and players in the messages. No card, no account.
Like it? Activate it yourself, with pricing custom to your venue and no call needed. Prefer us to run it with you? That's the pilot below.
The plan for
Volley Social Club
Voice: competitive, social, welcoming
Tuesday Ladder Night
wallet pushSarah, 6 visits, 3.5 player, books weeknights
Sarah, the 3.5 ladder runs Tuesday at 7. We held you a spot, and your first court hour is on us for regulars.
Sample play. Yours is built from your own site, reviews, and Instagram.
Step 4: Grow
Turn great rallies
into Google 5-stars and Yelp top picks.
Google is where new players find you. Yelp is where the weekend and travel crowd lands. Most venues leave both to luck. After a good session, Regulr identifies happy players from visit signals (repeat booking, bigger tab, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the win is still fresh and they're still at the bar.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in players searching for courts near them
1 extra star on Yelp drives 5–9% more revenue (Harvard Business School)
Google reviews are the #1 thing new players check before booking
Booking confirms a visit
Court booked, session played, scan at the desk. We know they were there.
Regulr scores satisfaction
Repeat player? Bigger tab? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the win is fresh
One tap to post
Direct link to Google, Yelp, Tripadvisor
“Best courts in Denver, hands down. Cushioned surfaces, real net tension, and the open-play vibe is so welcoming. Stuck around for wings and a beer after. New regular spot.”
Sam C. · Google · 5★
“Joined the 4.0 ladder and I'm hooked. Front desk knows my name, the bar is legit, and the leagues actually fill. Came for the courts, stayed for the whole place.”
Mia R. · Yelp · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some venues want a membership and points engine. Some have a punch card they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Points per visit, court credits, free court hours, league milestones. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running Square Loyalty, a membership, or a homegrown punch card? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture players and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your players get the same branded wallet pass. The program is just the rules on top.
Events
Fill events
on autopilot.
Pickleball venues live on the calendar. Leagues, ladders, tournaments, clinics, corporate buyouts, and weekly socials. Regulr automatically pulls new events from your site, learns who cares about each, and pushes the right invite at the right time. The bracket fills before the doors open.
Leagues & ladders
Auto-fill the next season from last season's players, at their level. Pre-hold slots for regulars before registration opens to everyone. The league is full before the flyer goes up.
Result: leagues fill weeks earlier, with less chasing.
Tournaments & clinics
Invite players at exactly the right skill level, not a blast to your whole list. Guest-pro clinics, skills nights, brackets. The right people sign up, the wrong-level no-shows disappear.
Result: brackets fill and clinics sell out.
Corporate & private events
Capture the whole group when they book, not just the organizer. Then re-book the organizer for next quarter and turn the group into walk-in regulars.
Result: one buyout becomes a pipeline of repeat events.
Weekly socials & mixers
Doubles mixer Friday, DJ league night Saturday, beginner social Sunday. Push to the regulars who came before. Every recurring night becomes a known-player fill.
Result: every weekly night fills itself.
Four plays built for the rally and the bar.
A Play is a pre-built retention playbook Regulr runs to make you more money. Each of these works a different part of your week, from the courts to the leagues to the tab at the bar.
The moment
A weekly player goes quiet for a couple of weeks.
Catch the Drifting Regular
A pickleball habit breaks fast. Miss two weeks and a weekly player has a real chance of never coming back. Regulr catches the break early and nudges them back while the habit is only bent, not gone.
The moment
The dead weekday 1 to 4pm stretch.
Fill the Off-Peak Courts
Your prime time sells itself, so every off-peak court is pure margin. Regulr gives regulars a reason to book the slow hours, turning your quietest stretch into found revenue.
The moment
Right after a session ends, while the group is still around.
Court-to-Table
The group just finished, they're warmed up and thirsty, and most of them walk straight out. Regulr nudges them from the court to the bar and kitchen while the moment is live, turning a court booking into a tab.
The moment
Right after someone's very first session.
Win the Second Visit
A habit locks in on visit two. Miss the window and a first-timer rarely returns. Regulr sends a timely nudge to come back and book again before it closes.
Results
The numbers speak for themselves.
Based on retention benchmarks across pickleball venues and small eatertainment operators.
+0%
Booking Frequency
Regulars come back more often
+0%
Spend Per Visit
More court time plus the tab at the bar
0x
Member LTV
Every regular worth more over time
+0%
Google / Yelp reviews
More ratings every month
Pricing
Run a 2-month pilot.
Everything included, no per-message fees, founder-led setup. Prefer to start on your own? Build your venue's plan free and activate it yourself below.
2-Month Venue Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Regulars wallet pass, your brand
Booking-system integration (Square, Clover, Lightspeed)
League & event fill engine
Google & Yelp review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next league or event
How it works
Apply. Reply to an email, 2 minutes.
A quick call with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
Rather skip the application?
Build your venue's plan free in 2 minutes, then activate it yourself, with pricing custom to your venue, cancel anytime. No call, no waiting.
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every player captured, every push opened, every booking tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a venue capturing 400–700 visits a month at typical volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Players don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every player you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. League regulars, open-play crowd, weekend social players, off-peak bookers. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and refinement is a moat no new venue across town can match by opening with a clean Instagram. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Capturing by tonight's open play.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tonight's sessions.
Connect your booking system + POS
Link your court-booking system plus Square, Clover, or Lightspeed. We import your visit history and start learning who plays what and when.
Regulr reads your brand
We scan your site, your leagues, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop table tents & front-desk NFC
We print the QR table tents and scorecard cards and the NFC front-desk tag. Put them at the desk, on the tables, by the courts. Capture starts on day one.
Two-minute application · 48-hour review
FAQ
Pickleball venue questions.
Stop losing the players
you already filled the courts for.
Set up in 15 minutes. First captured players within a week.
No contract. No per-message fees. Just more regulars on the courts and at the bar.