Wallet pass plus AI personalization plus POS integration. Every customer gets a branded pass on their phone, every push lands at $0 marginal cost, and every message is written for one person at one moment. Launch in 1 to 2 weeks from $399 a month.
Apply to be a pilot venue$399 setup. 60-day pilot. Cancel anytime. We only take 10 pilots a quarter.
A loyalty platform is software that captures customer identity, tracks visits and spend, and triggers rewards or messages that drive repeat business. Modern loyalty platforms run on a wallet pass in Apple Wallet or Google Wallet, integrate directly with the POS, and deliver lock-screen push at roughly 99 percent open rates (Square 2025 Loyalty Report). The right platform measurably moves your business' customer retention rate vs. its industry benchmark.
What a real loyalty platform does
99%
wallet push read rate
Source: Square 2025 Loyalty Report
$0
marginal cost per wallet push
Source: Apple Developer docs, Google Wallet API docs
600M+
Apple Wallet users worldwide
Source: Apple, Q4 2024
Why most loyalty platforms underperform
Most loyalty platforms hand local operators a generic points engine and a stack of email templates. The customer earns points they never redeem. The operator blasts the same Tuesday text to 4,000 people. Open rates drop. Unsubscribes climb. Eventually the program goes quiet and the budget gets cut.
Regulr is built differently. The pass lives on the phone next to the credit card. The AI reads the POS in real time and writes a different message for every customer. The operator approves the day's queue over coffee. That is the platform.
Why operators choose Regulr
Every customer saves a branded pass to Apple Wallet or Google Wallet. No app to download, no login to remember. Wallet push notifications cost $0 marginal (Apple Developer docs, Google Wallet API docs) and are read 99% of the time (Square 2025 Loyalty Report). The pass is the channel.
Toast, Square, Clover, Arryved, Ekos, MindBody, Boulevard, and Vagaro all flow into one customer view. Visit history, ticket size, items ordered, lapse risk, and birthdays update automatically. No CSV imports, no double entry.
Every push, SMS, and email is written for one customer at one moment. The AI reads each customer's POS history, picks the right offer, picks the right channel, and drafts the copy. You review the day's queue and approve.
Breweries, food halls, pickleball complexes, restaurants, bars, coffee shops, med spas, salons, fitness studios, day spas. Each vertical ships with proven retention sequences out of the box, not a blank canvas you have to design.
How it runs in the wild
Example: Mill House Brewing
Members save a wallet pass on day one. Pour count, current tier, and next reward update live. When a limited release goes on tap at 4pm Friday, a wallet push hits the regulars who actually drink that style. Industry benchmarks put walk-in capture rates around 15% at high-traffic taproom events, which is good. The retention compounds over the season.
Example: Atrium Public Market
Toast feeds visit history. AI flags every customer who has not been in for 45 days and drafts a win-back push with a free starter on their next visit. Birthdays trigger a wallet push the morning of with a free dessert at the table. Both flows run on autopilot. The operator approves the day's queue, no spreadsheet required.
Example: Six-location group
Each general manager sees their own location: capture, retention, ticket lift, the day's queue. Corporate sees the rollup, plus the cross-location guest. A regular at the downtown location who walks into the suburb store gets recognized on their first visit there. Same wallet pass, same balance, no friction.
The numbers behind the platform
Regulr versus traditional loyalty
Pricing
Pilot
60 days, full platform, hands-on onboarding. Pay setup once. We only take 10 pilots a quarter.
Standard
Tier scales with your active subscriber count. Most operators land between $599 and $999. No surprise fees.
Multi-location
Volume pricing for groups with 3+ locations. Per-location dashboards plus cross-location guest data.
Native POS loyalty is a points engine bolted onto the register. It does not personalize the message, it does not write the copy, and it does not run a wallet pass with $0 push notifications. Regulr is the layer on top that turns POS data into individualized retention messaging through the wallet pass plus AI.
No. They save a pass to Apple Wallet or Google Wallet, which already lives on their phone. No app store visit, no login. The pass updates live as they earn rewards or hit milestones.
Toast, Square, Clover, Arryved, Ekos, MindBody, Boulevard, and Vagaro are live. We add new POS partners every quarter based on pilot demand.
1 to 2 weeks from kickoff. Week 1 we connect your POS and import customer history, build your branded wallet pass, and configure the vertical playbook. Week 2 we train the AI on your venue's voice and launch the first campaigns. You start seeing captured customers in week 1.
It reads each customer's POS history, picks the right offer, picks the right channel (wallet push, SMS, or email), and drafts the copy in your venue's voice. You see every message in a daily queue, edit anything, and approve. Nothing goes out without operator approval during onboarding.
Free items convert better, feel more generous for the same cost basis, and avoid training customers to wait for sales. We default every reward to a free item across every vertical playbook.
We take 10 pilots a quarter. $399 covers setup. The 60-day pilot tells you whether the platform pays for itself before you commit to a monthly plan. Cancel any time.
Apply for a pilot1 to 2 week launch. POS-integrated. No app for customers.