Pack your morning rush.
Sell out every bean drop.
Fill every seasonal launch.
Regulr connects to your café POS, captures walk-ins onto your list, and runs personalized marketing on autopilot. The result is customers who come back more often, spend more per ticket, fill your seasonal launches and bean drops, and leave more 5-star reviews.
Tuesday, June 16
8:11
Daybreak Coffee
nowJordan, your maple oat latte is back. First one is on us if you swing by before ten.
The problem
Your regulars love you.
Then their habits change.
Not because the cortado got worse. Because they're working from home twice a week now, a new shop opened on their walk, and nobody reminded them you're still here. The data is brutal:
65–75%
of first-time café visitors don't return within 30 days
5%
retention lift can boost a café's profits up to 95%
$0
what the average indie café spends on retention marketing today
Marketing on autopilot
Marketing that runs itself, and knows exactly who to bring back.
It's a whole marketing team in one tool. It learns who your customers are, reaches each one the right way, and gets sharper with every sale.
Every cup becomes a regular you can reach
A tap at the counter turns an anonymous buyer into a known customer, with their order and a way to reach them. No clipboard, no app to download. So the morning rush stops being strangers and starts being a list that grows itself.
At the counter
+37 this weekMaya joined
Oat latte
The right message, sent for you
Regulr learns what each customer orders, then writes and sends the right nudge automatically: win-backs, birthdays, slow-day fills. So the right regular gets the right reason to come back, and you never write a word.
Sending today
AutoA dashboard that knows your customers
See every regular, who's drifting away, what they order, and what each campaign earned you. So you catch someone slipping before they're gone, not months after.
It gets sharper with every sale
Every visit teaches it what actually brings people back. Regulr shifts timing, offers, and wording toward what's working. So every month pulls a little harder than the last.
Return visits
+18%this quarter
A loyalty program, built in
Points and rewards your customers carry on their phone. No app, no plastic card to lose. So a free cup brings them back, not a discount that trains them to wait for one.
Loyalty
8 / 102 more cups to a free 12oz
The wallet pass: your one free channel
A pass in Apple or Google Wallet is a line straight to the phone that you own: delivered every time, no per-message fees, no spam folder, nothing to install. So the channel you lean on most costs nothing and never gets filtered.
Daybreak Coffee
APPLE & GOOGLE WALLET
Member
Jordan
The answer
How Regulr works in 4 steps.
Capture
Walk-ins into known customers
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Yelp reviews
Step 1: Capture
Turn every cup into a
known regular.
QR on the cup sleeve. NFC at the register. A 15-second branded quiz “drip or espresso?”. A free drink on their next visit, early access to seasonal menus, or a seat at the next cupping. Phone captured, wallet pass on their phone, before they take the first sip.
Scan the cup sleeve
QR on the sleeve, NFC at the register
Quick quiz
Drip or espresso? 15 seconds
Personalized offer
Free drink, bean drop access, cupping seat
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
See what this would look like for your shop
A quick 15-minute call, no pressure, no commitment.
Book a CallStep 2: Retain
POS data in.
Personalized marketing out.
Regulr reads your Square, Clover, or Lightspeed data, learns who drinks what, and writes messages in your café's voice. The cortado crowd hears about the new Yirgacheffe. The drip drinkers get the seasonal cold brew launch. No batch blasts, no generic punch-card spam.
Learns each customer's drink preference and visit cadence
Writes in your voice, not generic loyalty templates
Picks the right channel, time, and drink for each person
Plugs into Square, Clover, and Lightspeed
Sam
Hum & Hive Coffee · Cortado regular
“Sam, the new Ethiopia Yirgacheffe just landed. Natural process, jasmine and stone fruit. I’ll pull one for you when you swing by.”
Bean drop: matches single-origin natural process preference, 4 days since last visit
Mia
Hum & Hive Coffee · Drip drinker
“Mia, summer cold brew launches Friday 7am. First cup’s on us. Should hit right before your usual Friday meeting.”
Cold-brew launch + Friday cadence (visited last 4 Fridays)
Jordan
Hum & Hive Coffee · Regular fading
“Jordan, it’s been 2 weeks. The oat milk cortado you order, still your move? We just switched milk suppliers, you’d love the texture.”
Win-back: regular customer, last visit 14d ago, oat milk cortado preference
3 customers, 3 totally different messages, all written by Regulr from POS data
Your cockpit
Your dashboard runs the café.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
HUM & HIVE COFFEE
DENVER · CO
Member
Sam Chen
Member since Mar '24
Year
162visits
Drink
Cortado
This week
Free pour-over on us
Stop in by Sun
HH · 0247 · SC
Built in your colors. Lives on every customer's phone. Updates push in real time.
Lock screen
Live
Hum & Hive Coffee
now
Sam, the new Ethiopia Yirgacheffe just landed. Natural process, jasmine and stone fruit. Cupping at 3pm if you want first taste.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every customer you capture gets a branded wallet pass for your café. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land right on the lock screen. Right now, zero other indie cafés can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Add a sample wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for coffee shops.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
See the exact plan we would run for your shop
Type your shop's name. We read your menu, your reviews, and your Instagram, and show you the plays we would run, written in your voice, with your drinks in the messages. No card, no account.
Like it? Activate it yourself, first 14 days free.
The plan for
Cortado & Co.
Voice: warm, craft-obsessed, neighborly
Slow Tuesday Cortado Hour
wallet pushSarah, 6 visits, usually weekday mornings
Sarah, the new Guji honey process hits the bar Tuesday. First tasting pour is on us for regulars, 2 to 4pm.
Sample play. Yours is built from your own menu, reviews, and Instagram.
Step 4: Grow
Turn great pours
into Google 5-stars and Yelp top picks.
Google is where new customers find you. Yelp is where the travel crowd lands. Most cafés leave both to luck. After a good visit, Regulr identifies happy customers from POS signals (repeat visit, bigger ticket, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the espresso's still on their lip.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in the morning commute crowd
1 extra star on Yelp drives 5–9% more revenue (Harvard Business School)
Google reviews are the #1 thing visitors check before walking in
POS confirms a visit
Drink ordered, drink poured. We know they were there.
Regulr scores satisfaction
Repeat customer? Bigger ticket? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Yelp, Tripadvisor
“Their natural Yirgacheffe is the brightest cup I've had in Denver. Jasmine, stone fruit, almost zero bitterness. New favorite local.”
Sam C. · Google · 5★
“Best cortado in town. The barista actually knows my name. Cozy spot for working remote on a Friday morning. Will be back tomorrow.”
Mia R. · Yelp · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some cafés want a points engine. Some have a punch card they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new program
Points per visit, drink credits, birthday drinks, anniversary milestones. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running Square Loyalty or a homegrown punch card? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture customers and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your customers get the same branded wallet pass. The program is just the rules on top.
Events
Fill events
on autopilot.
Indie cafés live on the event calendar. Bean drops, seasonal launches, cuppings, latte art throwdowns, brewing classes, guest roaster takeovers. Regulr automatically pulls new events from your website, learns who cares about each, and pushes the right invite at the right time. The room fills before the doors open.
Bean drops & new arrivals
Push to every customer whose taste profile matches the new lot. Pre-tap holds for regulars. First-come, first-poured. The micro-lot sells out before noon, but to your list.
Seasonal launches
Auto-invite every customer who hit the shop in the last 12 months. Cold brew menu, fall menu, holiday drinks. The line forms before the doors open.
Guest roaster takeovers
Guest roaster in town? Capture their fans as your own. The quiz routes them to whatever roast they prefer. They leave with your pass on their phone.
Weekly rhythm
Cupping Wednesday, latte art Friday, brewing class Saturday. Push to the regulars who liked it last time. Every recurring night becomes a known-customer fill.
Four plays built for the daily grind.
A Play is a pre-built retention playbook Regulr runs to make you more money. Each of these works a different part of your café's day, from the morning habit to the bag of beans they take home.
The moment
A daily regular goes quiet for a few mornings.
Catch the Drifting Regular
Miss five mornings and a daily regular has a 60% chance of never coming back. Regulr catches the break early and nudges them back while the habit is only bent, not gone.
The moment
The dead 1 to 4pm stretch, long after the morning rush.
Fill the Afternoon Lull
Your mornings are maxed, so every afternoon cup is pure margin. Regulr gives regulars a reason to come back in the slow hours, turning your quietest stretch into found revenue.
The moment
When a regular keeps ordering the same roast.
Cross-Sell the Roast
Your regulars love what's in the cup but rarely buy the bag. Regulr nudges them to take their roast home or get it shipped, turning a daily drink into bean sales and subscriptions.
The moment
Right after someone's very first cup.
Win the Second Visit
A habit locks in on visit two. Miss the three-day window and a first-timer usually never returns. Regulr sends a timely nudge to come back before it closes.
Results
The pour speaks for itself.
Based on retention benchmarks across indie cafés and small coffee chains.
+0%
Visit Frequency
Regulars come back more often
+0%
Ticket Size
Extra pastry, second drink
0x
Customer LTV
Every regular worth more over time
+0%
Google / Yelp reviews
More ratings every month
Pricing
Run a 2-month pilot.
Everything included, no per-message fees, founder-led setup. Prefer to start on your own? Build your plan free and activate it yourself below.
2-Month Café Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Regulars wallet pass, your brand
POS integration (Square, Clover, Lightspeed)
Coffee-native voice (drink, roast, cadence)
Google & Yelp review engine
Founder-led onboarding
A quick 15-minute call, no commitment.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next seasonal launch
How it works
Apply. Reply to an email, 2 minutes.
Coffee with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
Rather skip the application?
Build your shop's plan free in 2 minutes, then activate it yourself: $199/month, first 14 days free, cancel anytime. No call, no waiting.
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every walk-in captured, every push opened, every redemption tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a café capturing 300–500 walk-ins a month at typical specialty volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Customers don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every walk-in you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. Cortado regulars, drip drinkers, morning rush, afternoon laptop crowd. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and refinement is a moat no new café down the street can match by opening with a clean Instagram. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Brewing tomorrow morning.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tomorrow's rush.
Connect your POS
Link Square, Clover, or Lightspeed. We import your café history and start learning who orders what.
Regulr reads your brand
We scan your site, your menu, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop cup sleeves & cards
We print the QR cup sleeves and NFC register cards. Put them at the counter, on the receipt tray, on the front door. Capture starts on day one.
15-minute call · book any time
FAQ
Coffee shop questions.
Stop losing the regulars
you already poured for.
Set up in 15 minutes. First captured customers within a week.
No contract. No per-message fees. Just more regulars at the counter.
Prefer to read first? The economics of a coffee shop regular