Pack your quiet weeknights.
Sell out every can release.
Fill every event night.
Regulr connects to your taproom POS, captures walk-ins onto your list, and runs personalized marketing on autopilot. The result is regulars who come back more often, spend more per visit, fill your releases and event nights, and leave more 5-star reviews.
Tuesday, June 16
8:11
Ironwood Brewing
nowMarcus, the Hazy IPA you love is back on tap. First pour is on us if you swing by before six.
The problem
Your regulars love you.
Then their habits change.
Not because the beer got worse. Because a new taproom opened down the block, they're traveling for the summer, and nobody reminded them you're still pouring. The data is brutal:
76%
of first-time taproom visitors don't come back
5x
cheaper to bring back a customer you already have than win a new one
$0
what the average brewery spends on retention marketing today
Marketing on autopilot
Marketing that runs itself, and knows exactly who to bring back.
It's a whole marketing team in one tool. It learns who your customers are, reaches each one the right way, and gets sharper with every sale.
Every pour becomes a regular you can reach
A tap at the bar turns an anonymous drinker into a known regular, with their go-to pour and a way to reach them. No clipboard, no app to download. So a busy taproom stops being strangers and starts being a list that grows itself.
At the counter
+37 this weekMaya joined
Hazy IPA
The right message, sent for you
Regulr learns what each regular drinks, then writes and sends the right nudge automatically: win-backs, birthdays, slow-night fills. So the right regular gets the right reason to come back, and you never write a word.
Sending today
AutoA dashboard that knows your regulars
See every regular, who's drifting away, what they drink, and what each campaign earned you. So you catch someone slipping before they're gone, not months after.
It gets sharper with every pour
Every visit teaches it what actually brings people back. Regulr shifts timing, offers, and wording toward what's working. So every month pulls a little harder than the last.
Return visits
+18%this quarter
A mug club, built in
Points and rewards your regulars carry on their phone. No app, no plastic card to lose. So a free pour brings them back, not a discount that trains them to wait for one.
Loyalty
8 / 102 more pours to a free pint
The wallet pass: your one free channel
A pass in Apple or Google Wallet is a line straight to the phone that you own: delivered every time, no per-message fees, no spam folder, nothing to install. So the channel you lean on most costs nothing and never gets filtered.
Ironwood Brewing
APPLE & GOOGLE WALLET
Member
Marcus
The answer
How Regulr works in 4 steps.
Capture
Walk-ins into known customers
Retain
Personalized 1:1 messages
Deliver
Wallet push, free and instant
Grow
Google and Yelp reviews
Step 1: Capture
Turn every pour into a
known regular.
QR on the coaster or menu. NFC at the bar. A 15-second branded quiz “IPA or lager?”. A free pour on their next visit, a free flight, or first dibs on the next can release. Phone captured, wallet pass on their phone, before they take the first sip.
Scan the coaster
QR on the coaster, NFC at the bar
Quick quiz
IPA or lager? 15 seconds
Personalized offer
Free pour, can release access, free flight
Share phone
One field, auto-formatted
Wallet Pass
Apple or Google Wallet, instant
Step 2: Retain
POS data in.
Personalized marketing out.
Regulr reads your Square, Toast, Arryved, or Clover data, learns who drinks what, and writes messages in your taproom's voice. The IPA crowd hears about the new hazy release. The lager drinkers get the crisp-pilsner launch. No batch blasts, no generic punch-card spam.
Learns each regular's go-to pour and visit cadence
Writes in your voice, not generic loyalty templates
Picks the right channel, time, and beer for each person
Plugs into Square, Toast, Arryved, and Clover
Sam
Ironwood Brewing · Hazy IPA regular
“Sam, the new Hazy IPA just hit the taps. Juicy, soft, loaded with Citra. I’ll pour you one when you swing by.”
Release: matches hazy IPA preference, 4 days since last visit
Mia
Ironwood Brewing · Pilsner drinker
“Mia, the summer pilsner releases Friday at 4. First pour’s on us. Should land right before your usual Friday happy hour.”
Pilsner launch + Friday cadence (visited last 4 Fridays)
Jordan
Ironwood Brewing · Regular fading
“Jordan, it’s been 2 weeks. The Hazy IPA you order, still your move? We just dialed in a fresh batch, you’d love how it’s drinking.”
Win-back: regular customer, last visit 14d ago, Hazy IPA preference
3 customers, 3 totally different messages, all written by Regulr from POS data
Your cockpit
Your dashboard runs the taproom.
You approve or set to autopilot.
Walk in Monday. Here's what shipped over the weekend.
Sends that went out on autopilot. Drafts waiting for approval. What needs you next. You decide how hands-on you want to be.
Today
Good morning, Marcus
5 things shipped while you were closed · 8 need a look
Visits this week
847
+12%Attributed revenue
$2,847
+34%At-risk customers
12
−3New regulars
46
+8Next 5 actions
Auto-prioritized by Regulr12 at-risk customers ready to message
Sarah K. + 11 others · last visit 42d avg · 73% historical recapture in your vertical
8 messages need a look before they send at 4pm
Daily queue · SMS (3), RCS (4), wallet push (1) · all in brand voice
Marcus Reyes just hit 25 visits · free entrée unlocked
Auto-sent at 6:14am · he tapped 'claim' from the wallet push
Just now in your business
IRONWOOD BREWING
DENVER · CO
Member
Marcus Reyes
Member since Mar '24
Year
84visits
Status
Mug Club
This week
Free flight on us
Stop in by Sun
IB · 0024 · MR
Built in your colors. Lives on every customer's phone. Updates push in real time.
Lock screen
Live
Ironwood Brewing
now
Sam, the new West Coast IPA just hit the taps. Bright, piney, dangerously crushable. Tapping party at 5pm if you want first pour.
A new push every time something matters. Free, instant, no spam folder.
Step 3: Deliver
Always on their phone.
Never in their spam.
Every regular you capture gets a branded wallet pass for your taproom. Your colors, your logo, your voice. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Push notifications are free, instant, and land with a wallet push right on the phone. Right now, zero other independent breweries can do this. That's the cheat code.
$0.00
per push
vs $0.015 SMS
96%
keep their pass
at 30 days
100%
deliverability
no spam filters
Updates in real time
Your brand, your voice
iPhone + Android
No app to install
Try it now.
Scan to try a live wallet pass and get 4 real push notifications in under 45 seconds. Win-back, frequency, smart attach, event fill. The same 4 tactics Regulr runs for breweries.
Works on iPhone. Apple Wallet only for now.
Scan with your iPhone
Apple Wallet only for now.
See the exact plays we would run for your taproom
Apply for a pilot and we read your tap list, your reviews, and your Instagram, then build the plays we would run, written in your voice, with your beers in the messages. Founder-led setup, live in days.
Two-minute application, reviewed within 48 hours. We build your setup and run it with you for 60 days.
The plan for
Forge & Fir Brewing
Voice: warm, craft-obsessed, neighborly
Slow Tuesday Flight Hour
wallet pushSarah, 6 visits, usually weeknight regular
Sarah, the new barrel-aged stout taps Tuesday. First tasting pour is on us for regulars, 5 to 7pm.
Sample play. Yours is built from your own tap list, reviews, and Instagram.
Step 4: Grow
Turn great pours
into Google 5-stars and Untappd check-ins.
Google is where new customers find you. Untappd is where the beer crowd rates you. Most breweries leave both to luck. After a good visit, Regulr identifies happy regulars from POS signals (repeat visit, bigger tab, no comp) and sends a one-tap review request.
The right channel, sent at the exact right moment, while the last pour is still fresh.
Without Regulr
2–3
reviews/month
With Regulr
15–25
reviews/month
Higher Google rank pulls in the weekend taproom crowd
1 extra star on Yelp drives 5–9% more revenue (Harvard Business School)
Google reviews are the #1 thing visitors check before walking in
POS confirms a visit
Pour ordered, pour served. We know they were there.
Regulr scores satisfaction
Repeat regular? Bigger tab? No comp? Strong signal.
Timed nudge
Sent at the exact right moment, while the experience is fresh
One tap to post
Direct link to Google, Untappd, Yelp
“Their Hazy IPA is the juiciest pour I've had in Denver. Soft, tropical, almost zero bitterness. New favorite taproom.”
Sam C. · Untappd · 5★
“Best pilsner in town. The bartender actually knows my name. Great patio for a Friday after work. Will be back this weekend.”
Mia R. · Google · 5★
Loyalty, your way
Build a loyalty program. Or don't.
Either way, it just works.
Some breweries want a points engine. Some have a mug club they love. Some just want the wallet pass to do its job. Regulr supports all three. Set up in minutes, no rewrites.
Build a new mug club
Points per visit, pour credits, birthday pours, anniversary milestones. Pick a template, tweak it in the dashboard, go live the same day. No code, no rebuild.
Integrate what you already have
Already running Square Loyalty or a homegrown mug club? Regulr layers on top. Your rules and rewards, our reach and intelligence.
Skip the program entirely
Just want to capture customers and push messages? The wallet pass works without points. Add a program later when you're ready, or never.
Whichever path you pick, your customers get the same branded wallet pass. The program is just the rules on top.
Events
Fill events
on autopilot.
Independent breweries live on the event calendar. Can releases, trivia nights, live music, tap takeovers, beer dinners, and tasting events. Regulr automatically pulls new events from your website, learns who cares about each, and pushes the right invite at the right time. The room fills before the doors open.
Can releases & new arrivals
Push to every regular whose taste profile matches the new batch. Pre-sale holds for regulars. First-come, first-poured. The micro-batch sells out before the weekend, but to your list.
Tap takeovers & beer dinners
Auto-invite every regular who hit the taproom in the last 12 months. Seasonal tap takeover, collab night, pairing dinner. The line forms before the doors open.
Guest brewer collabs
Guest brewer in town? Capture their fans as your own. The quiz routes them to whatever style they prefer. They leave with your pass on their phone.
Weekly rhythm
Trivia Tuesday, live music Friday, run club Saturday. Push to the regulars who liked it last time. Every recurring night becomes a known-regular fill.
Four plays built for the taproom floor.
A Play is a pre-built retention playbook Regulr runs to make you more money. Each of these works a different part of your week, from the slow weeknight to the can release they take home.
The moment
A weekly regular goes quiet for a few weeks.
Win Back the Lapsed Regular
Miss a few weeks and a weekly regular has a 60% chance of never coming back. Regulr catches the break early and nudges them back while the habit is only bent, not gone.
The moment
The dead Monday-through-Wednesday stretch.
Fill the Slow Night
Your weekends are packed, so every weeknight pour is pure margin. Regulr gives regulars a reason to come back midweek, turning your quietest nights into found revenue.
The moment
A new can release is about to drop.
Release-Day Pre-Sale
Your regulars love what's on tap but rarely think to take it home. Regulr pre-sells the limited release to the fans who match it, so the micro-batch sells out to your list, not to walk-ins.
The moment
Right after someone's very first pour.
Win the Second Visit
A habit locks in on visit two. Miss the early window and a first-timer usually never returns. Regulr sends a timely nudge to come back before it closes.
Results
The pour speaks for itself.
Based on retention benchmarks across independent breweries and small taproom groups.
+0%
Visit Frequency
Regulars come back more often
+0%
Tab Size
Extra pour, a 4-pack to go
0x
Customer LTV
Every regular worth more over time
+0%
Google / Yelp reviews
More ratings every month
Pricing
Run a 2-month pilot.
Everything included, no per-message fees, founder-led setup. See exactly what we would build for your taproom before you commit.
2-Month Taproom Pilot
60 days, everything included, cancel anytime
Unlimited Regulr campaigns
Unlimited wallet push notifications
QR / NFC capture system + custom quiz
Regulars wallet pass, your brand
POS integration (Square, Toast, Arryved, Clover)
Brewery-native voice (beer, style, cadence)
Google & Untappd review engine
Founder-led onboarding
Pilot program. Reviewed within 48 hours.
Inside the pilot
60 days of Regulr, fully set up
Founder-led onboarding, no handoffs
Weekly check-ins on what's working
Built around your next can release
How it works
Apply. Reply to an email, 2 minutes.
A pint with the founder. 20-minute fit call.
Launch. We build your setup and run it for 60 days.
Want to see it first?
Apply and we will show you exactly what we would build for your taproom, in your voice, with your beers in the messages. No pressure, no card. Decide once you have seen it.
Built to compound
Every month, your list gets bigger.
Every push, the engine gets smarter.
Other marketing fades the day you stop paying. Regulr does the opposite. Every walk-in captured, every push opened, every redemption tracked, it all stacks. Your list never degrades. The engine never stops learning.
Month 1
0
First captures
Month 6
0
Cadence is set
Month 12
0
Engine is dialed
Month 24
0
Compounding
Illustrative growth for a taproom capturing 300–500 walk-ins a month at typical volume.
Your list never degrades
Wallet passes have 96% retention at 30 days. Customers don't unsubscribe, the inbox doesn't bury them, the carrier doesn't filter them. Every walk-in you capture stays captured.
Every push makes it smarter
Every send teaches the engine who responds to what. IPA regulars, lager drinkers, weeknight crowd, weekend patio crowd. Month 12 messaging beats month 1 by a mile, no work from you.
Your moat compounds
Twelve months of capture, segmentation, and refinement is a moat no new taproom down the block can match by opening with a clean Instagram. The longer you run, the harder you are to catch.
Setup
Live in 15 minutes. Pouring tonight.
No onboarding calls. No three-month rollout. Connect, print, place. The wallet pass is on phones by tonight's rush.
Connect your POS
Link Square, Toast, Arryved, or Clover. We import your taproom history and start learning who orders what.
Regulr reads your brand
We scan your site, your tap list, your Instagram. Generates your voice, your quiz, your wallet pass. Automatically.
Drop coasters & cards
We print the QR coasters and NFC bar cards. Put them on the bar, on the tables, on the front door. Capture starts on day one.
Two-minute application · 48-hour review
FAQ
Brewery questions.
Stop losing the regulars
you already poured for.
Set up in 15 minutes. First captured regulars within a week.
No contract. No per-message fees. Just more regulars at the bar.