Comparison

Regulr vs Thanx

An honest, side-by-side comparison. Where Thanx wins, where it falls short, and which tool is right for your business.

6 min read

4

Regulr only

5

Both have

1

Thanx only

Overview

Thanx does guest engagement and loyalty for restaurants and retail, with CRM, loyalty, and ordering in one platform. It's solid for mid-market chains (10-100 locations), but starts around $500/month, which puts it out of reach for most independents. And despite the higher price, it doesn't include true churn prediction or Wallet passes.

Guest engagement platform for restaurants

Feature-by-feature comparison

Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.

FeatureRegulrThanx
Behavior-triggered retention✓✓
Automated win-back campaigns✓✓
Churn prediction✓—
Digital loyalty program✓✓
POS integration✓✓
SMS & email campaigns✓✓
Apple/Google Wallet pass✓—
Online ordering—✓
Affordable for small business✓—
Quick setup✓—

Pricing

Regulr

$99/mo

Per location. All features included.

Thanx

Thanx targets mid-market with pricing starting around $500+/mo. Regulr is $249/mo for a single coffee shop and from $400/mo for other verticals, with the same core retention mechanics.

Where Thanx works well

Thanx is best for mid-market restaurant groups (10-100 locations) that want loyalty combined with online ordering and are willing to pay premium pricing.

Where Thanx falls short

Priced for mid-market: too expensive for most local businesses
No true churn prediction: reactive rather than predictive
No Apple or Google Wallet pass support
Complex onboarding process
Focused on restaurant chains, less versatile for other verticals

Where Regulr does better

Roughly half the price with the same core retention mechanics
Churn prediction that catches at-risk customers early
Apple & Google Wallet passes for frictionless loyalty
Works across local business verticals, wherever Square runs the counter
Quick setup: start seeing results in days

The bottom line

Thanx is a solid choice if you need thanx is best for mid-market restaurant groups (10-100 locations) that want loyalty combined with on. But if your main goal is reducing customer churn with campaigns triggered by each customer's actual visit pattern, Regulr is built specifically for that.

Regulr wins on 4 features that Thanx doesn't offer, while Thanx has 1 features Regulr doesn't. They share 5 features in common.

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Frequently Asked Questions

How does Regulr compare to Thanx for restaurants?
Both offer loyalty and retention. Regulr costs meaningfully less (from $249/mo for a coffee shop against Thanx at $500+/mo) and adds churn prediction and Wallet passes that Thanx doesn't offer. Thanx also bundles online ordering, which Regulr does not.
Does Regulr offer online ordering like Thanx?
No. Regulr focuses exclusively on retention and loyalty. For ordering, use Regulr alongside your existing ordering platform.
Can I use Regulr for a non-restaurant business?
Yes, as long as you run Square. Regulr works for coffee shops, salons, fitness studios, and other local businesses on Square POS.

Related reading

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Founder of Regulr & City Curated

Regulr is the customer retention layer for local businesses. It plugs into your POS, learns every customer's behavior, and runs personalized retention campaigns automatically — SMS, email, wallet pass updates, and RCS sentiment routing. Built for restaurants, coffee shops, salons, med spas, fitness studios, and other independent local businesses where every customer is a name and every visit matters.