Regulr vs Thanx: Honest Comparison (2026)

Overview

Thanx does guest engagement and loyalty for restaurants and retail, with CRM, loyalty, and ordering in one platform. It's solid for mid-market chains (10-100 locations), but starts around $500/month, which puts it out of reach for most independents. And despite the higher price, it doesn't include true churn prediction or Wallet passes.

Guest engagement platform for restaurants

Feature-by-feature comparison

Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.

Feature	Regulr	Thanx
AI-powered retention	✓	✓
Automated win-back campaigns	✓	✓
Churn prediction	✓	—
Digital loyalty program	✓	✓
POS integration	✓	✓
SMS & email campaigns	✓	✓
Apple/Google Wallet pass	✓	—
Online ordering	—	✓
Affordable for small business	✓	—
Quick setup	✓	—

Pricing

Regulr

$99/mo

Per location. All features included.

Thanx

Thanx targets mid-market with pricing starting around $500+/mo. Regulr starts at $99/mo with the same core retention features.

Where Thanx works well

Thanx is best for mid-market restaurant groups (10-100 locations) that want loyalty combined with online ordering and are willing to pay premium pricing.

Where Thanx falls short

Priced for mid-market: too expensive for most local businesses

No true churn prediction: reactive rather than predictive

No Apple or Google Wallet pass support

Complex onboarding process

Focused on restaurant chains, less versatile for other verticals

Where Regulr does better

5x more affordable with same core retention capabilities

True AI churn prediction: catches at-risk customers early

Apple & Google Wallet passes for frictionless loyalty

Works across all local business verticals

Quick setup: start seeing results in days

The bottom line

Thanx is a solid choice if you need thanx is best for mid-market restaurant groups (10-100 locations) that want loyalty combined with on. But if your main goal is reducing customer churn with AI-powered retention, personalized campaigns, and POS-connected automation, Regulr is built specifically for that.

Regulr wins on 4 features that Thanx doesn't offer, while Thanx has 1 features Regulr doesn't. They share 5 features in common.

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Frequently Asked Questions

How does Regulr compare to Thanx for restaurants?

Both offer loyalty and retention, but Regulr is 5x more affordable and includes AI churn prediction and Wallet passes that Thanx doesn't offer.

Does Regulr offer online ordering like Thanx?

No. Regulr focuses exclusively on retention and loyalty. For ordering, use Regulr alongside your existing ordering platform.

Can I use Regulr for a non-restaurant business?

Yes. Unlike Thanx, Regulr works for any local business: coffee shops, salons, fitness studios, and more.