Regulr vs Square Loyalty
An honest, side-by-side comparison. Where Square Loyalty wins, where it falls short, and which tool is right for your business.
Brian Boesen8
Regulr only
2
Both have
0
Square Loyalty only
Overview
Square Loyalty is a basic add-on for Square POS (essentially a digital punch card). It counts visits and gives rewards. That's about it. No churn prediction, no automated win-back campaigns, no personalization. If you're on Square and just want a simple rewards program, it works. But it won't help you figure out who's about to stop coming or do anything about it.
Built-in loyalty for Square POS users
Feature-by-feature comparison
Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.
| Feature | Regulr | Square Loyalty |
|---|---|---|
| AI-powered customer insights | ✓ | — |
| Automated win-back campaigns | ✓ | — |
| Churn prediction | ✓ | — |
| Digital loyalty program | ✓ | ✓ |
| POS integration | ✓ | ✓ |
| SMS & email campaigns | ✓ | — |
| Customer segmentation | ✓ | — |
| Apple/Google Wallet pass | ✓ | — |
| Personalized offers | ✓ | — |
| Multi-POS support | ✓ | — |
Pricing
Regulr
$99/mo
Per location. All features included.
Square Loyalty
Square Loyalty starts at $45/mo per location. Regulr starts at $99/mo with AI-powered retention, automated campaigns, and unlimited messaging included.
Where Square Loyalty works well
Square Loyalty is best for very small businesses already on Square who want a simple punch-card program and don't need automated retention campaigns or AI-powered insights.
Where Square Loyalty falls short
Where Regulr does better
The bottom line
Square Loyalty is a solid choice if you need square loyalty is best for very small businesses already on square who want a simple punch-card prog. But if your main goal is reducing customer churn with AI-powered retention, personalized campaigns, and POS-connected automation, Regulr is built specifically for that.
Regulr wins on 8 features that Square Loyalty doesn't offer, while Square Loyalty has 0 features Regulr doesn't. They share 2 features in common.
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Frequently Asked Questions
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Related reading
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Brian Boesen
Founder of Regulr, Denver Curated
I built Denver Curated into a local marketing platform reaching 300,000+ people across Denver, Austin, Chicago, and LA. Now I build retention technology at Regulr. I write about keeping customers because I have run the campaigns myself.