Comparison

Regulr vs Marsello

An honest, side-by-side comparison. Where Marsello wins, where it falls short, and which tool is right for your business.

6 min read

4

Regulr only

5

Both have

1

Marsello only

Overview

Marsello does loyalty and marketing automation, mainly for retail and hospitality. It integrates well with Shopify and Lightspeed and bundles loyalty with email/SMS. Where it falls short is on the intelligence side. There's no real churn prediction, and the automation is rule-based rather than triggered by how each customer actually shops. You're setting up campaigns manually rather than having the system figure out who needs attention.

Loyalty and marketing automation for retail

Feature-by-feature comparison

Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.

FeatureRegulrMarsello
Churn prediction from visit patterns✓—
Automated win-back campaigns✓✓
Predictive retention✓—
Digital loyalty program✓✓
POS integration✓✓
SMS & email campaigns✓✓
Customer segmentation✓✓
Apple/Google Wallet pass✓—
Google review automation—✓
Campaigns that trigger without manual setup✓—

Pricing

Regulr

$99/mo

Per location. All features included.

Marsello

Marsello starts at $125/mo for their Pro plan. Regulr is $249/mo for a single coffee shop and from $400/mo for other verticals, and it adds the layer Marsello leaves out: detection of which regulars are drifting, and campaigns that fire on their own.

Where Marsello works well

Marsello is best for Shopify or Lightspeed retailers who want combined loyalty and email marketing with review automation in one platform.

Where Marsello falls short

No true churn prediction: uses basic RFM scoring
Marketing automation is rule-based, not triggered by each customer's visit pattern
No Apple or Google Wallet pass support
Strongest with Shopify/Lightspeed: limited other POS support
Campaigns require manual setup and monitoring

Where Regulr does better

Reads each customer's visit rhythm to flag the ones drifting away, not basic RFM
Fully automated campaigns: set it and forget it
Apple & Google Wallet passes for higher loyalty adoption
Plugs into your Square POS, so nothing changes at the counter
More affordable, and built around retention rather than blast marketing

The bottom line

Marsello is a solid choice if you need marsello is best for shopify or lightspeed retailers who want combined loyalty and email marketing w. But if your main goal is reducing customer churn with campaigns triggered by each customer's actual visit pattern, Regulr is built specifically for that.

Regulr wins on 4 features that Marsello doesn't offer, while Marsello has 1 features Regulr doesn't. They share 5 features in common.

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Frequently Asked Questions

How is Regulr's automation different from Marsello's?
Marsello uses rule-based automation and basic RFM scoring. Regulr watches each customer's visit rhythm, flags the ones who have started to drift, and sends a message built around what that person actually orders.
Does Regulr work with Shopify like Marsello?
No. Regulr runs on Square POS. If your business is on Shopify or Lightspeed, Marsello is the better call. Regulr is the retention layer for businesses already on Square.
Can Regulr send Google review requests like Marsello?
Regulr focuses on retention, not review management. For reviews, you can use a dedicated tool alongside Regulr's retention platform.
Which platform is better for service businesses?
Regulr. Marsello is retail-focused, while Regulr is designed for all local businesses including salons, studios, restaurants, and more.

Related reading

Ready to see who's drifting and win them back? Start your free Regulr trial and connect your POS in about 5 minutes.

Founder of Regulr & City Curated

Regulr is the customer retention layer for local businesses. It plugs into your POS, learns every customer's behavior, and runs personalized retention campaigns automatically — SMS, email, wallet pass updates, and RCS sentiment routing. Built for restaurants, coffee shops, salons, med spas, fitness studios, and other independent local businesses where every customer is a name and every visit matters.