Comparison

Regulr vs Mailchimp

An honest, side-by-side comparison. Where Mailchimp wins, where it falls short, and which tool is right for your business.

Brian BoesenMar 23, 20266 min read

Regulr only

Both have

Mailchimp only

Overview

Mailchimp is the go-to for email marketing and it does that job well. Newsletters, drip campaigns, audience segmentation based on email engagement. But Mailchimp has no idea what happens inside your business. It doesn't connect to your Square account, can't track visit frequency, and has no way to know that a loyal customer just went from weekly visits to nothing. You can blast everyone on your list with the same promo, but you can't target the specific people who are about to leave. That's the gap Regulr fills.

Email marketing and basic automation

Feature-by-feature comparison

Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.

Feature	Regulr	Mailchimp
Churn prediction from visit patterns	✓	—
Square POS integration	✓	—
Visit frequency tracking	✓	—
Email marketing campaigns	✓	✓
SMS campaigns	✓	✓
Audience segmentation	✓	✓
Apple/Google Wallet pass	✓	—
Landing page builder	—	✓
Automated win-back by visit behavior	✓	—
Behavioral analytics from Square transaction data	✓	—

Pricing

Regulr

$99/mo

Per location. All features included.

Mailchimp

Mailchimp's Standard plan starts at $20/mo for 500 contacts and scales with list size. Regulr is $249/mo for a single coffee shop and from $400/mo for other verticals, with behavior-triggered retention and Square POS integration included.

Where Mailchimp works well

Mailchimp is best for businesses that need email newsletters, drip sequences, and list management, especially online brands where email is the primary customer touchpoint.

Where Mailchimp falls short

No POS integration or in-store visit tracking

No churn prediction based on customer visit behavior

Segmentation is based on email engagement, not purchase patterns

No Apple or Google Wallet passes

Campaigns are broadcast-style, not triggered by real-world behavior

Where Regulr does better

Connects to your Square POS to see real customer visit and purchase behavior

Identifies at-risk customers from changes in how often they come in

Campaigns trigger based on what customers actually do, not email clicks

Apple & Google Wallet passes for in-store loyalty

Includes SMS and wallet push, not just email

The bottom line

Mailchimp is a solid choice if you need mailchimp is best for businesses that need email newsletters, drip sequences, and list management, e. But if your main goal is reducing customer churn with campaigns triggered by each customer's actual visit pattern, Regulr is built specifically for that.

Regulr wins on 6 features that Mailchimp doesn't offer, while Mailchimp has 1 features Regulr doesn't. They share 3 features in common.

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Frequently Asked Questions

Can I use Mailchimp and Regulr together?

Yes. Many businesses use Mailchimp for newsletters and general marketing while Regulr handles targeted retention campaigns based on Square visit data. They complement each other.

Does Regulr send emails like Mailchimp?

Yes. Regulr sends email, SMS, and wallet push, and the campaigns are triggered by real customer behavior from your Square POS rather than scheduled by hand.

Why can't I just segment my Mailchimp list for retention?

Mailchimp only knows about email engagement. It can't see that a customer went from 4 visits a month to zero. Regulr connects to your Square POS to track that.

Is Regulr more expensive than Mailchimp?

Yes, on the monthly line. Regulr includes Square POS integration, churn prediction, Wallet passes, and SMS, which Mailchimp does not do at any tier. Mailchimp's cost also scales with list size, so the gap narrows as your list grows.