Comparison

Regulr vs FiveStars

An honest, side-by-side comparison. Where FiveStars wins, where it falls short, and which tool is right for your business.

6 min read

5

Regulr only

5

Both have

0

FiveStars only

Overview

FiveStars (now part of SumUp) is a digital loyalty platform for local businesses with decent reward programs and basic marketing automation. The catch: it needs a tablet at your counter and relies on customers checking in manually. There's no churn prediction, no AI. Just rule-based automation. And with the SumUp acquisition, the product's future direction is unclear.

Digital loyalty and marketing platform

Feature-by-feature comparison

Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.

FeatureRegulrFiveStars
AI-powered customer insights✓—
Automated win-back campaigns✓✓
Churn prediction✓—
Digital loyalty program✓✓
POS integration✓✓
SMS & email campaigns✓✓
Customer segmentation✓✓
Apple/Google Wallet pass✓—
No hardware required✓—
Multi-POS support✓—

Pricing

Regulr

$99/mo

Per location. All features included.

FiveStars

FiveStars pricing starts around $299/mo. Regulr starts at $99/mo with more advanced AI-powered retention included.

Where FiveStars works well

FiveStars is best for businesses that want a traditional loyalty program with marketing automation and don't need AI-driven predictive retention.

Where FiveStars falls short

No AI-powered churn prediction
Requires proprietary hardware (tablet) at the counter
Higher price point for comparable features
Marketing automation is rule-based, not AI-driven
Now part of SumUp: product direction uncertain

Where Regulr does better

AI predicts churn before it happens: not after
No hardware required: works via your existing POS
Apple & Google Wallet passes for seamless loyalty
Lower price with more advanced AI capabilities
Works with any POS system, not locked to one provider

The bottom line

FiveStars is a solid choice if you need fivestars is best for businesses that want a traditional loyalty program with marketing automation a. But if your main goal is reducing customer churn with AI-powered retention, personalized campaigns, and POS-connected automation, Regulr is built specifically for that.

Regulr wins on 5 features that FiveStars doesn't offer, while FiveStars has 0 features Regulr doesn't. They share 5 features in common.

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Frequently Asked Questions

How is Regulr different from FiveStars?
FiveStars is a traditional loyalty platform. Regulr is an AI-powered retention platform that predicts which customers are at risk and automatically re-engages them, before they stop coming back.
Does Regulr require hardware like FiveStars?
No. FiveStars requires a tablet at your counter. Regulr integrates directly with your POS. No extra hardware needed.
Is Regulr cheaper than FiveStars?
Yes. Regulr starts at $99/mo compared to FiveStars at ~$299/mo, and includes more advanced AI-powered features.

Related reading

Ready to try AI-powered retention? Start your free Regulr trial and connect your POS in about 5 minutes.

Founder of Regulr & City Curated

Regulr is the customer retention layer for local businesses. It plugs into your POS, learns every customer's behavior, and runs personalized retention campaigns automatically — SMS, email, wallet pass updates, and RCS sentiment routing. Built for restaurants, coffee shops, salons, med spas, fitness studios, and other independent local businesses where every customer is a name and every visit matters.