Regulr vs Belly: Honest Comparison (2026)

Overview

Belly was one of the first digital loyalty platforms for local businesses. The one with the iPad at the counter. It rebranded to Mobivity and shifted focus. The tablet check-in model feels dated now, and there's no AI, no churn prediction, and no POS integration. If you're still on Belly/Mobivity, it's probably time to move on.

In-store loyalty and customer engagement

Feature-by-feature comparison

Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.

Feature	Regulr	Belly
AI-powered customer insights	✓	—
Automated win-back campaigns	✓	—
Churn prediction	✓	—
Digital loyalty program	✓	✓
POS integration	✓	—
SMS & email campaigns	✓	✓
Apple/Google Wallet pass	✓	—
No hardware required	✓	—
Personalized offers	✓	—
Multi-POS support	✓	—

Pricing

Regulr

$99/mo

Per location. All features included.

Belly

Belly/Mobivity requires custom pricing and hardware investment. Regulr starts at $99/mo with no hardware needed.

Where Belly works well

Belly is best for businesses already locked into the Mobivity ecosystem or those who prefer a tablet-based check-in experience at the counter.

Where Belly falls short

Requires proprietary tablet hardware at the counter

No AI-powered retention or churn prediction

Brand pivoted to Mobivity: loyalty product deprioritized

No POS integration: standalone system

Customers must remember to check in manually

Where Regulr does better

No hardware needed: connects to your existing POS

AI identifies at-risk customers automatically

Customers don't need to remember to check in

Apple & Google Wallet passes for effortless loyalty

Modern, actively developed platform

The bottom line

Belly is a solid choice if you need belly is best for businesses already locked into the mobivity ecosystem or those who prefer a tablet. But if your main goal is reducing customer churn with AI-powered retention, personalized campaigns, and POS-connected automation, Regulr is built specifically for that.

Regulr wins on 8 features that Belly doesn't offer, while Belly has 0 features Regulr doesn't. They share 2 features in common.

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Frequently Asked Questions

Is Belly still available?

Belly rebranded to Mobivity and shifted focus. Many former Belly customers have switched to modern platforms like Regulr.

Does Regulr need a tablet at the counter?

No. Regulr integrates with your POS and uses Wallet passes. No extra hardware or manual check-ins needed.

Can I import my Belly customer data?

Yes. We can help migrate your existing customer data from Belly/Mobivity to get your Regulr program up and running quickly.