Regulr vs Belly
An honest, side-by-side comparison. Where Belly wins, where it falls short, and which tool is right for your business.
8
Regulr only
2
Both have
0
Belly only
Overview
Belly was one of the first digital loyalty platforms for local businesses. The one with the iPad at the counter. It rebranded to Mobivity and shifted focus. The tablet check-in model feels dated now, and there's no churn prediction and no POS integration. If you're still on Belly/Mobivity, it's probably time to move on.
In-store loyalty and customer engagement
Feature-by-feature comparison
Green checkmarks mean the feature is included. Dashes mean it's not available or requires a workaround.
| Feature | Regulr | Belly |
|---|---|---|
| Customer insights drawn from purchase history | ✓ | — |
| Automated win-back campaigns | ✓ | — |
| Churn prediction | ✓ | — |
| Digital loyalty program | ✓ | ✓ |
| Square POS integration | ✓ | — |
| SMS & email campaigns | ✓ | ✓ |
| Apple/Google Wallet pass | ✓ | — |
| No hardware required | ✓ | — |
| Personalized offers | ✓ | — |
| Automatic visit tracking without a check-in | ✓ | — |
Pricing
Regulr
$99/mo
Per location. All features included.
Belly
Belly/Mobivity requires custom pricing and hardware investment. Regulr is $249/mo for a single coffee shop and from $400/mo for other verticals, with no hardware needed.
Where Belly works well
Belly is best for businesses already locked into the Mobivity ecosystem or those who prefer a tablet-based check-in experience at the counter.
Where Belly falls short
Where Regulr does better
The bottom line
Belly is a solid choice if you need belly is best for businesses already locked into the mobivity ecosystem or those who prefer a tablet. But if your main goal is reducing customer churn with campaigns triggered by each customer's actual visit pattern, Regulr is built specifically for that.
Regulr wins on 8 features that Belly doesn't offer, while Belly has 0 features Regulr doesn't. They share 2 features in common.
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Frequently Asked Questions
Is Belly still available?
Does Regulr need a tablet at the counter?
Can I import my Belly customer data?
Related reading
Ready to see who's drifting and win them back? Start your free Regulr trial and connect your POS in about 5 minutes.
Founder of Regulr & City Curated
Regulr is the customer retention layer for local businesses. It plugs into your POS, learns every customer's behavior, and runs personalized retention campaigns automatically — SMS, email, wallet pass updates, and RCS sentiment routing. Built for restaurants, coffee shops, salons, med spas, fitness studios, and other independent local businesses where every customer is a name and every visit matters.