No. PB-0492

Denver, Colorado · Matchday

regulr

The Matchday Almanac · Sports-Bar Edition · Vol. I

The retention engine for sports bars

Pack the bar on game day.Fill the slow nights too.Turn fans into regulars.

Regulr connects to your POS, captures your game-day crowd onto your list, asks which teams they follow, and runs personalized marketing on autopilot. The result is regulars who come back for more games, spend more on wings and pitchers, fill your slow nights, and pack the room for the matchups that matter.

4+

visits a month from an in-season regular

1:1

every push matched to the fan's teams

15 min

to set up

The problem

Game day packs the room.
The schedule empties it.

Your regulars love watching at your place. But you only see them when there's a reason, and right now nobody's giving them one. The away weeks go quiet, the off-season goes silent, and the bar down the street is showing the exact same games. The math is brutal:

4+

visits a month from a regular during the season. Our internal benchmark from the sports-bar playbook.

0

of those visits are promised once the slate goes on the road or the season ends.

5x

cheaper to bring back a fan you already have than to win a new one.

The answer · how Regulr works

Four steps, start to packed room.

01Capture

Walk-ins into known fans.

02Match

Right fans, right games.

03Deliver

Wallet push, free and instant.

04Grow

More game days per regular.

Capture

Turn game-day walk-ins into fans you can reach.

QR on the table tent. A 20-second signup: phone number plus a 3-question quiz, and one question asks which teams they follow. A free basket of wings on their next visit, or a held table for the next big game. Phone captured, wallet pass on their phone, before the end of the quarter.

01Scan the table QRTable tents, coasters, the rail by the taps.
02Quick quizWhich teams do you follow? 20 seconds.
03Personalized offerFree wings next visit, table held for the next game.
04Share phoneOne field, auto-formatted.
05Wallet passApple or Google Wallet, instant.

Footnote: 15-28% of game-day walk-ins convert to known customers.

The fan match

The right fans,
for the right games.

Game days are the whole business, and every bar in town is showing the exact same games. The edge isn't the TVs or the sound. The edge is knowing exactly which of your regulars cares about each game on the slate, and reaching just them.

01 · We ask on day one

One quiz question does the heavy lifting.

When a guest signs up, the 20-second quiz asks which teams they follow. Not their email preferences. Not their birthday month. The one thing that decides whether next Sunday belongs to you.

We never guess someone's team from order history or a zip code. We ask, on day one, and they tell us. It takes about four seconds.

Question 2 of 3

~4 sec

Which teams do you follow?

Broncos
Chiefs
Nuggets
Avs
CU Buffs
College football

Tap all that apply. Stored on the profile, used every week. You pick the teams on the list, your market, your room.

02 · Every profile carries it

Teams live next to visits and orders.

From then on, each customer profile carries their teams alongside their visit history and what they order. Not a list of phone numbers. A roster.

Guest

Visits

Usually

Follows

Marcus R.

14

wings, Modelo

Broncos · Chiefs

Dana W.

22

trivia Tuesdays, hazy IPA

Nuggets · CU Buffs

Priya S.

11

nachos, margaritas

Chiefs · College football

03 · The slate does the targeting

The week's games land. The pushes route themselves.

When the slate arrives, Regulr matches each game to its fans. The game-day push goes only to the people who follow a team that's playing. Chiefs fans get the Chiefs push. Nobody hears about a game they don't care about, which is why nobody opts out.

The Sunday Slate

Week 7

11:00 MT

Cowboys at Giants

FOX

the 38 Cowboys fans and 11 Giants fans on your list get this push

2:25 MT

Broncos at Chiefs

CBS

the 207 Broncos fans and 142 Chiefs fans get theirs

6:20 MT

Packers at Eagles

NBC

26 Packers fans, 19 Eagles fans, one push each

Counts illustrative. Yours come from your own list.

What Marcus sees

PB

The Press Box

now

Marcus, Broncos and Chiefs Sunday at 2:25. Your corner of the bar is open and the first basket of wings is on us.

One fan, one push, one reason to come in. Multiply by the whole roster, every week the slate is set.

Every other bar in town is showing the same game. This is how yours is the one they walk into.

Retain

POS data in.
Personalized marketing out.

Regulr reads your Square or Clover data, learns who orders what and when they show up, and writes messages in your bar's voice. The Broncos crowd hears about Sunday's kickoff. The trivia regulars hear about Tuesday. No batch blasts, no generic loyalty spam. You approve each message from the dashboard, or set it to autopilot.

·

Knows each fan's teams, order pattern, and visit cadence

·

Writes in your voice, not a loyalty-template voice

·

Picks the right game, channel, and time for each person

·

Plugs into Square and Clover

Marcus, Thursday night football and the Broncos kick off at 6:15. Your spot at the rail is open and the first round's on us.

Marcus · Broncos + Chiefs fan

Why: Game-day fill: follows Broncos and Chiefs, 9 of his last 12 visits were Broncos games

Dana, trivia at 7 and the Nuggets tip at 8:30 right after. First pitcher's on us if you bring the team.

Dana · Trivia regular

Why: Slow-night turnaround: Tuesday regular, answered 4 of the last 5 trivia pushes

Priya, football's back Sunday. Your table from last season is held for the noon games, nachos waiting.

Priya · Faded since January

Why: Season opener win-back: 11 visits last season, zero since the Super Bowl

Three fans, three different messages, all written by AI from the quiz and your POS data.

PB

THE PRESS BOX

DENVER · CO

SEASON REGULAR

Member

Marcus Reyes

Member since Aug '25

Season

31visits

Teams

DEN · KC

This Sunday

Table held til kickoff

2:25 PM

PB · 0214 · MR

Built in your colors. Lives on every customer's phone. Updates push in real time.

Wallet push

Live

PB

The Press Box

now

Marcus, kickoff Sunday at 2:25. Table held til the anthem, first basket of wings on us.

A new push every time something matters. Free, instant, no spam folder.

Deliver

Always on their phone.
Never in their spam.

Every fan you capture gets a branded wallet pass for your bar. Your colors, your logo, their teams. It installs in Apple or Google Wallet, the apps already on every phone, no download required. Pushes are free, instant, and land the moment the week's slate is set.

$0.00

per push

vs $0.015 SMS

96%

keep their pass

at 30 days

100%

deliverability

no spam filters

Updates in real time

Your brand, their teams

iPhone and Android

No app to install

Live demo

Try it now.

Add a sample wallet pass and get 4 real push notifications in under 45 seconds. A Broncos game-day push, a trivia-night fill, a smart attach, and a bracket-Saturday table hold. The same 4 tactics Regulr runs for sports bars.

Open the demo

Works on iPhone. Apple Wallet only for now.

Signature plays

Three plays that run your whole season for you.

A Play is a pre-built retention playbook Regulr runs to make you more money. These three run on the sports calendar itself: the Sunday slate, the brackets and fight nights, the dead Tuesdays between games, and the week the season comes back.

01

Game-Day Fill

Regulr matches each game on the slate to the fans who told us they follow those teams, then pushes only them, with a held table or a first-round hook. They were going to watch anyway. Now they watch at your place.

+$8-15k

per big game weekend

02

Slow-Night Turnaround

Trivia, wing night, a midweek tipoff. Regulr pushes the nearby regulars who actually answer that kind of night, and the dead room gets a second wind without an Instagram post.

+$1-2k

on a dead night

03

Season Opener Win-Back

Fans who faded over the off-season get one perfectly timed push the week the season returns. The list you built last year shows up for the opener instead of drifting to whoever posted last.

Week 1

last season's regulars, back

Running more than one

Built for the group, not just one bar.

Two locations or twelve, Regulr runs them as one operation.

One guest graph

A regular at your west-side bar is known the night they walk into downtown. Every profile carries its home location.

One dashboard

Every location in a single view. Run them together, or tune each one to its own market and schedule.

Open the next with a crowd

Cross-promote from the bars you already have, so a new location opens to a list of nearby regulars, not an empty room.

Piloting more than one location? We price the group together and set it up across all of them. Bring it up on the call.

Results

The box score speaks for itself.

Based on retention benchmarks across sports bars, taprooms, and eatertainment venues.

+0%

Visit frequency

Regulars pick your room for more games

+0%

Tab size

One more round, one more basket

0.0x

Regular LTV

Every regular worth more per season

+0%

Google reviews

More ratings every month

Pricing

Run a 2-month pilot.

We're onboarding pilot sports bars only right now. Everything included, no per-message fees, founder-led setup.

Admit One

No. PB-0492

2-Month Sports-Bar Pilot

$499

total

60 days · everything included · cancel anytime

Apply for a Pilot

Pilot program. Reviewed within 48 hours.

Section

PILOT

Row

01

Seat

SB

What's included

Unlimited AI game-day campaigns

Unlimited wallet push notifications

QR capture system + your custom teams quiz

Branded wallet pass, your colors and tiers

POS integration (Square, Clover)

Fan-match targeting on every week's slate

Google review engine

Founder-led onboarding

Inside the pilot

· 60 days of Regulr, fully set up

· Founder-led onboarding, no handoffs

· Weekly check-ins on what's working

· Built around your season calendar

How it works

01

Apply. Reply to an email, 2 minutes.

02

Talk game plan with the founder. 20-minute fit call.

03

Launch. We build your setup and run it for 60 days.

FAQ

Sports bar questions.

Stop posting the schedule and hoping.

Set up in 15 minutes. First captured fans within a week. No contract, no per-message fees, just a room that fills when the right game is on.

regulr

Set in Bricolage Grotesque, Spectral and IBM Plex Mono. The retention engine for sports bars. Regulr, Denver.

Week 7 wire · 11:00 MT Cowboys at Giants (FOX) · 2:25 MT Broncos at Chiefs (CBS) · 6:20 MT Packers at Eagles (NBC)