Avery Brewing
Capture Kit · Boulder, CO
Five print-ready designs engineered so any corner of the taproom — bar rail, beer garden table, comedy room door, tour check-in — runs the exact same capture flow. Hand the files to a print shop, place the pieces, ship.
Pieces
5
Touchpoints
229
Kit cost
$106
Print turnaround
72h
How the flow runs
Five pieces, one capture flow. Whichever surface a customer touches first, the experience on the other side is identical.
Phone to the NFC sticker, or camera on the QR coaster. No app, no install — same flow from any piece in the kit.
What brought them in, what they drink, how they like to hang. Short enough to finish before their beer lands.
Apple or Google Wallet saves the offer. Next morning the push goes live — free beer on their next visit, barrel drop alert, comedy night reminder.
The whole capture arc
From first tap to first push — under a minute.
The kit
Five pieces, one design system. Click any card to see the placement plan, specs, and download the print-ready file.
Deployment · Avery Brewing · Boulder
Six zones, 229 touchpoints, ~$106 in print. A pilot kit — hit the three highest-converting lanes first (bar, garden, comedy room), prove the flow, then reprint to saturate.
Zones covered
6
Total touchpoints
229
Pilot kit cost
~$106
Highest-volume capture lane. Coasters rotate through a week of peak turnover; NFC rides only the taps that actually pour.
Boulder's best outdoor space. Tents on the busiest tables only — prove conversion, then saturate after the pilot.
Captive audience, phone in pocket, waiting for the show. Two NFC + tents on every table = high capture density per seat.
3x daily, 10-25 guests per slot. Groups gather and wait — a natural capture window before the tour starts.
Captive attention, phone already out. One decal plus a shared wall piece is enough.
First impression. Two statement signs anchor the brand at both entry points. Grab coasters for walk-by traffic.
The full kit
NFC sticker
Tap + scan · with chip
QR coaster
Scan only · no chip
Table tent
Bi-fold · front + back
Medium sign
Countertop + wall format
Large sign
Statement signage
Full kit total
All 5 pieces · recommended quantities · print-run cost before shipping