Imagine if every visitor
who tried your beer became a regular.
Regulr learns every guest — their favorite style, their preferred day, how often they visit, who they bring. Then it reaches them at the perfect moment with a message that feels like your bartender texting, not marketing. First-timers become weekly regulars. Slow nights fill themselves. New releases find the right palates first.
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Connects to your POS in minutes
Follow one guest
This is Jake.
He came for a friend's birthday. Tried the hazy IPA flight. “This is the best IPA I've ever had.” He checked in on Untappd. Took a photo of the tap list. He meant to come back. Life happened. Without Regulr, there's a 70% chance he never walks through your door again. With Regulr, here's what happens instead.
The First Pour
Jake comes for a friend's birthday. Tries the hazy IPA flight. "This is the best IPA I've ever had." He checks in on Untappd. Takes a photo of the tap list. Table tent says "Scan for a free pint on your next visit." QR code — name + beer preference — wallet pass appears. 3 taps. Jake doesn't realize he just became more than a one-time visitor.
The Quiet Capture
A branded loyalty pass drops into his Apple Wallet. Your brewery's logo, his name, a "First Visit" badge, and his free pint offer. No app download. It just sits in his wallet alongside his credit cards. This is how you'll reach him for free, forever — and he'll never lose another punch card again.
The Brewer's Touch
"Glad you loved the Haze Machine IPA. Here's how we dry-hop it with Citra and Mosaic — and why we think it's our best batch yet." Brew story, not a promotion. He reads it and sends it to his beer nerd friend. A relationship, not a coupon blast.
The New Release Drop
His phone buzzes: "Jake — new double IPA just tapped. Based on your love of Haze Machine, you need to try Fog City. It won't last the weekend." He wasn't planning to go out. But he texts his buddy. Cost to you: zero. Two pints and a flight later, he's checking in on Untappd again.
The Regular + Crew
He brings 3 friends. "You have to try this brewery." Everyone orders flights. Two get wallet passes. Jake buys a 4-pack of Haze Machine to take home. The crew multiplier begins — every text Jake gets becomes an invitation for his whole group.
The AI Save
4 weeks pass. Jake hasn't been in. AI detects the gap. "Jake — we just tapped a Citra single-hop IPA that's basically Haze Machine's cousin. Your barstool is getting cold. Come try it tonight?" He's there by 6pm. With two friends. That's a regular worth $1,820/year you almost lost to a birthday party he forgot about. By month 6, Jake has visited 24 times, spent $840, and brought 11 different friends.
Jake's value without Regulr: $35 (one birthday visit)
Jake's value with Regulr: $1,820+ per year (plus 11 friends who now have wallet passes)
The wallet pass
Better than a mug club card.
Better than Untappd.
Every guest gets your branded card in Apple or Google Wallet. No app download. No punch card to lose. A direct line to every person who's ever sat at your bar or ordered a flight.
Build your audience
90% of guests keep the pass. Every visitor becomes a permanent contact you can reach anytime — not a follower at the mercy of Instagram's algorithm.
Announce new releases — for free
Push notifications land on the lock screen. “New double IPA just tapped — your style.” No spam filter. No carrier fee. No algorithm. $0.00 per message.
Updates in real time
Visit count, loyalty tier, active rewards — the card updates live. New taps, event invites, mug club perks — all from the card they already carry.
Forge Brewing
now
Jake — new double IPA just tapped. Based on your Haze Machine obsession, you need Fog City. It won't last the weekend.
FORGE.
Brewing Co.
Guest
JAKE MORRISON
0
Visits
Haze Machine IPA
Go-to
FOUNDING
Tier
Active Reward
Free pint — next visit
FRG-4218
1:1 Marketing
Every guest gets the perfect message
at the perfect time.
Regulr learns every guest — their favorite styles, their preferred days, how often they visit, who they bring, what events they love. Then it reaches them on the right channel at the exact moment it will fill a barstool.
What AI learns about each guest
- Beer style preferences (IPA, stout, sour, lager)
- Visit frequency and preferred days of the week
- New release enthusiasm level
- Event attendance (trivia, live music, tap takeovers)
- Group size patterns and to-go purchase history
What it does with that knowledge
- Announces new releases to fans of that specific style
- Fills slow nights (Mon-Wed) with targeted offers
- Promotes events to past attendees + likely enjoyers
- Recovers lapsed regulars before they find a new brewery
- Drives mug club signups from frequent visitors
Same day. Three guests. Three different messages.
Wallet push
“Jake — new double IPA just tapped today. Dry-hopped with your favorites: Citra + Mosaic. Based on your Haze Machine obsession, this is your beer. First pours happening now.”
SMS
“Tuesday night trivia is back, Marcus. Your team came in 2nd last time — redemption awaits. Plus: $1 off all IPAs tonight.”
SMS
“It's been a minute, Tyler. We tapped a Citra single-hop that's basically Haze Machine's cousin. Your barstool is getting cold.”
The crew multiplier
Nobody drinks alone.
Every regular brings 1.6 friends.
Breweries are inherently social. Nobody texts “want to grab a beer?” and goes alone. The average party size at a taproom is 3-4 people. When Jake becomes a regular, every notification he gets becomes an invitation for his whole crew. Every single one of them is a potential wallet pass holder.
Month 1
18
regulars recovered
Month 2
47
regulars (18 x 1.6 + new)
Month 6
110+
wallet pass holders
When Jake gets a new release alert and texts his group chat “new IPA just dropped, you in?” — that's 3-4 pints sold from one free push notification. The crew multiplier is why brewery ROI is the highest of any vertical.
Free recovery estimate
How many regulars is your taproom losing every month?
Answer 3 quick questions. Get your personalized recovery estimate.
What type of brewery?
Tap all that apply
What changes
This is what your taproom
looks like with Regulr running.
You don't post on Instagram and pray. You don't stress about empty Mondays. You don't watch first-timers walk out the door and never return. Your taproom fills itself.
Monday
Taproom's quiet. AI fills it.
AI identifies 25 IPA lovers who haven't been in this week and sends personalized new tap alerts. 8 come in for Monday Night Football. That's $280 on a night that used to make $90.
Tuesday
Trivia night explodes
AI promotes to past trivia attendees + regulars who've never tried it. "Your team came in 2nd last time — redemption awaits." 6 new teams show up. Your slowest night just became your second-biggest.
Wednesday
New hazy IPA taps. The right people know first.
AI sends alerts to all 60 hop-forward drinkers in the system. 15 come in for first pours. 4 buy 4-packs to go. The keg you thought would last the weekend needs a backup by Thursday.
Thursday
Weekend preview goes out — personalized by style
AI sends the weekend tap list to regulars, sorted by their preference. "Jake — 3 new IPAs this weekend including a collab with [local brewery]." Meanwhile stout fans see the new barrel-aged release. 40 people now have Friday plans at your taproom.
Friday
Anniversary party fills itself
Brewery anniversary on Saturday. AI promotes to every wallet pass holder. Plus targeted messages to lapsed regulars: "We haven't seen you since summer — come celebrate with us. First pint on the house." 120 people show up. Your biggest Saturday ever.
The transformation
Your taproom, six months from now.
Monday-Wednesday revenue up 40%.
Slow nights are filled with targeted new release drops and event promotions sent to the people who'll actually show up. A wallet push at 4pm costs nothing and fills 15+ barstools by happy hour. Your quietest nights generate real margin now.
110+ regulars with wallet passes who get personalized new beer alerts.
Not followers — contacts you own. IPA fans hear about IPAs. Stout lovers hear about stouts. When you tap something special, the right 50 palates know before you even post on Instagram. No algorithm standing between you and your people.
New releases sell out faster.
That limited double IPA used to sit for a week while you waited for Instagram engagement. Now the right 60 hop-heads get a wallet push at noon, and you're pouring the first keg by 5pm. The second keg goes by Saturday. You start brewing bigger batches.
Trivia and events fill themselves.
AI invites past attendees + regulars who match the vibe. Trivia fans get trivia invites. Live music fans get band announcements. Your trivia night went from 8 teams to 22. Your live music Fridays have a waitlist. You stopped worrying about event promotion.
Mug club signups up 35%.
AI identifies frequent visitors who aren't members yet and nudges them at the right moment: "You've been here 8 times this month. Mug club members get 10% off every pour + first access to limited releases. Join today." Retention went from 65% to 88% because members feel seen.
You know every regular's style, pattern, and crew size.
Jake likes IPAs, comes Fridays with 3 friends, buys 4-packs to go. Marcus loves stouts, comes solo on Wednesdays, and never misses trivia. Sarah brings her dog, orders flights, and stays for 3 hours on Sundays. You don't guess anymore — you know.
Real results
This is what breweries see
in their first 90 days
0
Lapsed regulars recovered / mo
$0
Revenue recovered / mo
0%
Mon-Wed revenue increase
0%
Return on investment
“Our Monday-Wednesday revenue went up 40%. New release notifications are magic — the right people show up on tap day before we even post on Instagram. The Citra single-hop sold out in 8 hours instead of sitting for a week.”
Mike Reeves
Taproom, Portland
“Trivia night went from 8 teams to 22. AI invites past players + regulars who've never tried it. Our slowest night became our second-biggest. We had to add a second trivia host. That's a problem I'm happy to have.”
Sarah Kimball
Brewpub, Austin
“Mug club retention went from 65% to 88%. Members feel seen — they get personal beer recs, first access to limited releases, and birthday pours. Nobody cancels anymore. We had a waitlist for the first time in our history.”
Dan Ortega
Microbrewery, Denver
The math
$400/mo in. $2,608/mo back.
Per location / month
Includes all capture channels, wallet passes, AI messaging, POS integration, style profiling, event promotion, and dashboard.
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Break-even: first 12 pints sold to recovered regulars. Everything after that is profit.
Common questions
You brew beer people love.
Now make sure they come back for it.
Every guest who walks through your taproom door could become a regular — someone who comes every week, tries every new release, brings their friends, and joins your mug club. Regulr makes that happen for every guest, automatically.
No credit card required · 5-minute setup · Cancel anytime